Urgency Building

Summary

The video script focuses on strategies to create urgency in enrollment for educational programs. It introduces the 'Student and Master Program' with exclusive features like account managers and access to a learning management system. The script emphasizes the importance of highlighting special opportunities, such as limited slots and the potential for students to become brand ambassadors. It also discusses leveraging 'Founders Month' for special offers and the use of teacher slot limitations to drive immediate enrollment decisions. Techniques to address discount concerns and close deals using scholarships are also explored.

Takeaways

• 📈 Urgency Building: The script emphasizes the importance of creating a sense of urgency to encourage swift action from parents during the enrollment process.
• 🔑 Student and Master Program (SAP): A special program offering exclusive features like an account manager, access to a learning management system, and interaction with top public speaking experts to create urgency.
• 🎓 Special Representation: Highlighting the unique opportunity for the child to be regarded as a special representation on the platform, adding importance and urgency to enroll.
• 💡 Limited Time Offers: Drawing parallels with sales events like Amazon's 'Big Billion Day Sale' to demonstrate the value of enrolling during exclusive opportunities to avoid missing out.
• 🏆 Brand Ambassador Program: The Ambassador program allows for showcasing progress on the platform and offers lifetime access to certain benefits until the child turns 18.
• 🗓 Flexible Timing: The regular program offers flexibility in terms of pausing and resuming the curriculum according to the child's availability.
• 👥 Personal Counselor: In the Ambassador program, three contact details are provided for support, including a personal counselor, operations team, and teachers' team.
• 🌟 Lifetime Access to LMS: The learning management system portal remains accessible until the child reaches 18 years old, offering continued engagement and opportunities.
• 💼 Shark Tank Inspiration: The script mentions an innovative program inspired by 'Shark Tank' where children can present their ideas to potential investors for support.
• 🎉 Founders Month Enrollment: A special occasion to create urgency by offering limited-time opportunities and scholarships during the Founders month.
• 💰 Scholarship and Discount Strategy: Using scholarship offers as a time-sensitive incentive and addressing discount concerns by providing room for negotiation to close deals effectively.

Q & A

What is the 'Rao U N' method mentioned in the script?

The 'Rao U N' method stands for 'Run' and includes three elements: 'R' for Rao Building, 'U' for Urgency Building, and 'N' for Need Generation. It is a method used to create a sense of urgency and importance for a program or offer.

What is the Student and Master Program (SAP) and how does it create urgency?

The Student and Master Program (SAP) is a method to create urgency by offering exclusive features such as an account manager, access to the learning manager system, and top 1% public speaking expert demo classes. It emphasizes limited slots availability, making it an exclusive opportunity that compels swift action.

How can the concept of a 'Big Billion Day Sale' by companies like Amazon be applied in the script's context?

The 'Big Billion Day Sale' concept can be applied by offering exclusive opportunities during specific sales or enrollment periods, creating a fear of missing out and prompting immediate action from potential customers.

What are the two types of programs mentioned in the script for enrollment?

The two types of programs mentioned are the Regular Program and the Ambassador Program. The Regular Program allows enrollment at any time throughout the year, while the Ambassador Program offers additional benefits and is part of a special selection process during video counseling sessions.

What is unique about the Ambassador Program compared to the Regular Program?

The Ambassador Program provides additional benefits such as showcasing progress on the platform, lifetime access to the learning management system (LMS) until the child turns 18, and the opportunity to present innovative ideas to investors, which are not available in the Regular Program.

What is the significance of the 'Founders Month' in the context of the script?

Founders Month is a special occasion used to create urgency by offering exclusive enrollment opportunities and scholarships for a limited time, instilling a fear of missing out on these special benefits.

How can the technique of 'limited teacher slots' be used to create urgency?

The 'limited teacher slots' technique can be used by emphasizing the teacher's importance and achievements, creating a sense of urgency for parents to enroll their child to secure a slot with a preferred teacher before it's taken.

What is the role of a personal counselor in the Ambassador Program?

In the Ambassador Program, a personal counselor provides guidance and support, offering three contact details including their own, the operations team, and the teachers' team, ensuring personalized attention and assistance.

How does the script suggest handling customer requests for further discounts?

The script suggests starting with a higher price than the standard fee and gradually coming down to a minimum acceptable price, allowing room for negotiation and the perception of receiving a discount.

What is the 'Elite Batch' mentioned in the script, and what are its benefits?

The 'Elite Batch' is a special program offering additional benefits such as one-on-one mentorship, flexible timing, and the ability to reschedule classes. It is presented as a prestigious option with unique advantages.

What is the significance of the 'Shark Tank' reference in the script?

The 'Shark Tank' reference is used to illustrate the opportunity for children to present their innovative ideas to investors, similar to the TV show, providing a platform for their creativity and potential business ventures.