The Biggest Business Trend of 2024 (why everyone is quitting SMMA)

Summary

Скрипт видео предоставляет подробный обзор стратегий и методов масштабирования инфопродуктов с использованием инфраструктуры приобретения. Автор делится своими советами, полученными на основе консультаций с клиентами, которые достигли月销售600 000 долларов. Рассматриваются проблемы, с которыми сталкиваются агентства при достижении月销售70-80 000 долларов, и предлагается модель 'строительства и выпуска' инфраструктуры для достижения月销售1 000 000 долларов в течение 12 месяцев. Также обсуждается важность правильного позиционирования и клиентского путешествия для успешного масштабирования бизнеса.

Takeaways

• 📈 Основная цель - помогать предпринимателям умножить свои знания и опыт для масштабирования и получения прибыли.
• 🛠️ Успешное масштабирование бизнеса требует не только хороших идей, но и их эффективного выполнения.
• 💡 Для роста агентства важно избегать ограничений, таких как неправильный выбор сотрудников или отсутствие стратегии масштабирования.
• 🚀 Основываясь на опыте, можно строить инфраструктуру для достижения от 50 до 100 миллионов долларов в год.
• 🔒 Без выполнения предложений и рекомендаций клиенты не получат результатов, что повлияет на репутацию компании.
• 🤝 Позиционирование предложений очень важно для привлечения клиентов и увеличения стоимости услуг.
• 🎯 Создание движения или присоединение к нему может увеличить влияние и доверие клиентов.
• 📈 Понимание, что деньги пропорциональны результатам, которые вы обещаете, ключево для успешного масштабирования.
• 🛑 Избегайте продажи услуг, если нет гарантии того, что клиенты будут следовать вашим рекомендациям и достигать результатов.
• 🌐 Используйте платформы, такие как YouTube, для создания доверия и привлечения аудитории к вашим услугам.
• 📊 Структура продукта и клиентского пути должна учитывать процесс обучения и роста, чтобы привлечь и удержать клиентов на долгосрочной основе.

Q & A

Что такое 'acquisition infrastructure' и как оно используется в контексте роста агентств?

Аквизиционная инфраструктура - это система процессов и протоколов, используемых для привлечения и роста клиентов. В контексте агентств это может включать в себя маркетинговые стратегии, системы продаж, функцональные рамки и другие инструменты для масштабирования бизнеса.

Какие проблемы испытывает агентство роста, когда доход достигает от 70 до 80 тысяч долларов в месяц?

Агентства сталкиваются с проблемами увеличения команды с правильным талантом, что затрудняет масштабирование. Это может привести к болевым точкам, когда старый состав команды не может справиться с увеличивающимся объемом работы.

Что означает 'build and release' в отношении инфраструктуры агентства?

'Build and release' означает процесс создания и внедрения инфраструктуры, которая обеспечивает результаты. Это не только предоставление знаний о том, как добиться успеха, но и создание реальной инфраструктуры для реализации этих знаний.

Какие проблемы могут возникнуть, когда агентство переходит от реализации 'done for you' услуг к коучингу?

Когда агентство переходит к коучингу, оно может столкнуться с проблемой отсутствия результатов у клиентов. Если клиенты не следуют предоставленным рекомендациям, это может привести к разрушению репутации агентства и снижению его ценности на рынке.

Какие рекомендации были данены для улучшения позиционирования предложения агентства?

Была рекомендация перестать продавать аквизиционные инфраструктуры и вместо этого создать движение или привязаться к более широкому движению. Это включает в себя обещание более значимого изменения, что увеличивает ценность предложения.

Что такое 'movement' в контексте стратегии продаж и как его создавать?

Движение - это концепция или идея, вокруг которой можно собрать сообщество и создать рыночную позицию. Для создания движения необходимо выделить значимую проблему, которую можно решить, и предложить инновационное решение, которое привлечет внимание и доверие целевой аудитории.

Какие этапы составляют 'client journey' в модели продаж агентства?

Клиентский путь состоит из этапов обучения, планирования и выполнения. На каждом этапе предоставляются соответствующие продукты или услуги, чтобы помочь клиентам достичь своих целей и увеличить их ценность.

Какую роль играет YouTube в стратегии привлечения клиентов и создания доверия?

YouTube используется для создания бесплатных контентов, которые помогают компании устанавливать авторитет и доверие. Это важно для привлечения клиентов и создания благоприятного климата для продаж платных продуктов.

Что такое 'subscription community' и как оно влияет на процесс продаж?

Подписка на сообщество - это тип продукта, который предоставляет доступ к определенным материалам или обслуживанию за регулярную плату. Это помогает в привлечении и удержании клиентов, создавая базу для продаж более дорогостоящих продуктов.

Какие преимущества предлагает 'build and release offer' для клиентов, которые уже начали зарабатывать на своих продуктах?

'Build and release offer' предоставляет клиентам инфраструктуру, которая позволяет им увеличить свой доход от 10 до 50 тысяч долларов в месяц. Это включает оптимизацию процессов, улучшение конверсии и масштабирование бизнеса.

Какие возможности открываются для агентства, когда доход достигает 50 тысяч долларов в месяц?

Когда доход достигает 50 тысяч долларов в месяц, агентство может рассмотреть возможность партнерства или приобретения бизнеса клиентов. Это позволяет агентству получить долю от прибыли этих компаний и увеличить свой доход.

Что означает 'talent acquisition' и как это связано с процессом увеличения дохода агентства?

'Talent acquisition' - это процесс поиска и привлечения высококвалифицированных специалистов. Это связано с увеличением дохода, так как высококачественная команда может эффективно управлять инфраструктурой и процессами, необходимыми для масштабирования бизнеса.

Outlines

00:00

📈 Инфо-продукты и стратегия масштабирования

В первом параграфе обсуждается проблема, с которой столкнулись клиенты-агентства по приобретению инфо-продуктов, которые достигли月销售600 000 долларов, но ощущают застояние. Была проведена консультация, которая помогла им увидеть путь к дальнейшему росту, включая стратегии и инфраструктуру для достижения月销售1 000 000 долларов в течение 12 месяцев. Основная проблема заключается в том, что многие предприниматели понимают важность масштабирования, но сталкиваются с трудностями в поиске подходящих талантов и внедрении стратегий.

05:03

🛠 Позиционирование и строительство инфраструктуры

Второй параграф фокусируется на том, каким образом можно перейти от простого консалтинга к построению и реализации инфраструктуры, которая обеспечит результаты. Рассматривается пример успешного перехода от продажи инфраструктуры приобретения к созданию движения, которое позиционирует предложение как более значимую трансформацию, что увеличивает вероятность успеха и позволяет зарабатывать больше.

10:04

🔍 Проблема неквалифицированных кандидатов и их управлению

Третий параграф обсуждает проблему взаимодействия с неквалифицированными кандидатами и то, как это можно превратить в преимущество с помощью правильного подхода к построению клиентской дорожки. Автор предлагает уважать учебный процесс клиентов и предлагать им инфраструктуру, которая поможет им достичь желаемых результатов в обучении, планировании и выполнении.

15:05

🚀 Монетизация стратегий и инфраструктуры

В четвёртом параграфе рассматривается процесс монетизации стратегий и инфраструктуры, которая позволяет превращать неквалифицированных кандидатов в квалифицированных клиентов и увеличивать ценность существующих клиентов. Здесь описывается структура продукта, которая начинается с бесплатной или платной подписки и ведёт к продаже инфраструктуры за 15-25 тысяч долларов, а затем к предложениям о партнерстве или приобретении бизнеса.

20:07

💼 Путь к крупному доходу через партнерства и приобретение бизнеса

Пятый параграф подчёркивает, что для достижения значительных доходов необходима работа с высококачественным персоналом и стратегия партнерства или приобретения бизнеса. Автор рассматривает примеры успешных предпринимателей, которые используют свои команды для масштабирования и управления инфраструктурой, что позволяет им получать доход от нескольких миллионов долларов в месяц.

25:07

🌟 Создание конкурентоспособного преимущества через команду и инфраструктуру

В шестом параграфе автор утверждает, что для создания конкурентоспособного преимущества необходима команда, способная строить и реализовывать инфраструктуру. Он подчёркивает, что консультирование и продажа инфо-продуктов не дают такого же уровня увеличения стоимости, как и вовлечение в бизнес высококачественного персонала и инфраструктуры.

30:10

🛑 Путь к успеху: от обучения к партнерству и приобретению бизнеса

В заключительном параграфе описывается путь к успеху, который начинается с обучения и приобретения навыков, затем переходит к продаже инфраструктуры и заканчивается партнерством или приобретением бизнеса. Автор предлагает свою помощь и поддержку для тех, кто готов начать этот путь и достичь значительных успехов в бизнесе.

Keywords

💡аквизиционная инфраструктура

Аквизиционная инфраструктура в контексте видео - это система или процесс, который организует привлечение новых клиентов и расширение бизнеса. Это ключевой элемент темы видео, где автор обсуждает стратегии для роста агентств и предоставления консультаций. Пример из скрипта: '...которые мы построили для наших старых клиентов, которые являются агентствами роста...'.

💡расширение бизнеса

Расширение бизнеса означает процесс увеличения масштабов и дохода компании. В видео это связано с тем, как агентства могут увеличивать свою клиентскую базу и доходы, используя специализированные инфраструктуры и стратегии. Пример: '...помогут им масштабировать свои инфраструктуры...'.

💡консультирование

Консультирование в видео предполагает предоставление профессиональных рекомендаций и стратегий для развития бизнеса. Автор видео упоминает, что консультирование может быть дорогим, но важно для достижения успеха. Пример: '...for me to consult, them and um we had such an interesting, conversation...'.

💡выполнение

Выполнение в контексте видео подчеркивает важность реализации полученных знаний и стратегий для достижения результатов. Автор говорит о том, что без выполнения ничего не имеет значения. Пример: '...потому что без выполнения это бесполезно...'.

💡 Done-for-You

Done-for-You (Для вас сделано) в видео относится к услугам, при которых агентство или консультант предоставляет полный набор решений и реализации для клиента, вместо того чтобы просто давать советы. Пример: '...они решили продать Done-for-You инфраструктуру...'.

💡маркетинговые агентства

Маркетинговые агентства в видео представляют собой компании, которые специализируются на продвижении и росте других бизнесов. Они предлагают услуги по стратегии, рекламе и увеличению клиентской базы. Пример: '...это для тех, кто работает в агентствах, где они помогают...'.

💡обучение и реализация

Обучение и реализация в видео подчеркивают процесс получения знаний и их последующего применения для достижения целей. Автор говорит о том, что обучение без последующего выполнения не приведет к результатам. Пример: '...они могли продавать обучение, но никто не реализовывал...'.

💡позиционирование предложения

Позиционирование предложения в видео описывает способ, каким предложение компании представлено на рынке и как оно воспринимается потенциальными клиентами. Автор рекомендует пересмотреть позиционирование для увеличения дохода. Пример: '...я рекомендовал им перестать продавать аквизиционные инфраструктуры и вместо этого создать движение...'.

💡клиентский путь

Клиентский путь в видео относится к процессу, который клиент проходит, от момента первого контакта с компанией до достижения определенных результатов. Автор обсуждает важность правильного дизайна клиентского пути для успешного масштабирования. Пример: '...как правильно проектировать путь клиента, чтобы не беспокоиться о проблеме...'.

💡партнерство и приобретение бизнеса

Партнерство и приобретение бизнеса в видео представляют стратегию, при которой компания инвестирует в или приобретает долю в других бизнесах для получения дохода от их роста. Автор говорит о том, что это может быть мощным способом увеличения дохода. Пример: '...это где начинается захватывающее для многих из вас, мы начинаем говорить о большом, большом деньги...'.

Highlights

Training session on scaling acquisition infrastructures for growth agencies.

Discussion with clients who achieved $600k a month but felt stuck.

Importance of execution over just having a great idea or strategy.

The role of acquisition in helping entrepreneurs implement advice for growth.

Challenges faced by done-for-you agencies at a cap of $70-80k a month.

The pitfalls of selling coaching without ensuring client implementation and results.

Transitioning from coaching to build and release model for better client outcomes.

How to build and implement infrastructure that scales info products effectively.

Achieving $250k per month and the subsequent drop to $160k - identifying scaling issues.

The problem of engaging with 'broke' clients and the need for better positioning.

Recommendation to create a movement and align with a bigger one for greater impact.

The significance of offering a complete solution to increase the perceived likelihood of success.

Designing a client journey that respects the learning curve and progresses clients to higher value.

Structuring a product line to manage unqualified prospects and increase client value.

The importance of free content on YouTube for building trust and goodwill.

Moving from a subscription model to a build and release offer for higher revenue.

Leveraging partnerships or acquisitions to scale to a $1.6M a month business.

The necessity of top-tier talent for managing a portfolio of scaled businesses.

Calculating the potential revenue from a well-executed build and release strategy.

The competitive advantage of building tangible infrastructures over information products.

Encouraging action and offering help to those looking to implement the discussed strategies.

Transcripts

welcome to another interesting breakdown

so I did not plan on making this

training but I just finished talking

with uh old clients of ours who we built

acquisition infrastructures for who are

growth agencies um they're running

growth agency that partners with info

products and uh they help them scale

they have clients doing 600 Grand a

month but uh one of the things that they

felt is that they were stuck right and

they tried going to coaching they tried

going to bu and release and uh after the

conversation I had with them and the

advice that I gave them so they paid for

an hour of my time for me to consult

them and um we had such an interesting

conversation that I wanted to give you

guys a breakdown of um of what we talked

about right as a just to get to remind

you guys our job or Clown acquisition.

er's job is not necessarily to sell you

information like I'm eventually going to

give this away for free Michael is to

get entrepreneurs who are insanely smart

and who have high urgency to implement

on the advice and the path I'm sharing

right because once you actually go

execute this then we can actually make

money together

right that's why for me this path even

though you know you can literally build

a portfolio for products doing 50 to 100

million a year um you know just from the

experience you have of growing

businesses uh even though the idea is

great without execution this is useless

it's literally on a Google doc that has

no value okay now I don't want to break

this down I'm going to share it down the

line so you guys are going to check it

out okay so info product uh scaling

agency Consulting um path um to

leveraging build and release to a

million dollars a month in 12 months

right again I'm making this breakdown

after getting on a Consulting call with

an old client who stopped doing dark for

you growth for info businesses and

decided to sell build and

uh of the infrastructure that we're

using to internally scale these um these

info products right the purpose of me

making this is to give you Clarity for

anyone who's running an agency where

they help you know I guess businesses in

for product scale um you know which

that's done for you agency model caps

bottlenecks around 70 80k a month once

you're growing uh the once you're out

essentially outgrowing the old team once

you outg grw that team

uh you're going to start having to fail

pain and you won't really feel like you

want to go scale it bigger because it's

a lot more pain now this bottleneck here

doesn't apply to those who actually get

rev share if you're getting rev share

then you'll probably uh be able to 3x 4X

this capap

okay uh so this is for those people who

are doing done for you who are already

killing it and then I also want to give

Clarity to anyone looking to get into

the world of scaling info products and

show you the journal Journey from 10K a

month to 100K a month all the way to a

million dollars a month and Beyond right

now before we get started let me give

you guys a breakdown of the constraints

these uh clients failed uh faced so they

had the old done for you agency which

capped around 80k for them and the pain

to scale the team with proper Talent

made it painful to scale the BS right

it's doable but not necessarily the most

leveraged path right then they tried

turning it into a coaching business

probably with this is the fact that they

could sell it but no one could would

Implement uh the actual advice which led

to a group of clients uh with no results

so as an example if you're just selling

coaching or Consulting yes you can go

and Market this thing like oh yeah I'm

going to help you make a 100 Grand a

month with your course business or hey

I'm going to come in and help you build

a community or whatever with your

information and your reach and you can

build uh you can start making a 100

Grand 200 Grand 600 Grand a month the

marketing and sales isn't the hard part

the hard part is the fact that none of

the people you coach the thing on are

actually going to get results because

without execution nothing matters and in

that's why but what most people don't

understand is that when 99% of all your

clients don't get results you end up

burning and tarnishing your reputation

without a good reputation you will have

no business because you can't

necessarily change you can change your

company's name but you can't actually

change your name right so so these are

risks that are not worth uh taking like

just it's essentially scamming people

involuntarily right giving people

coaching and Consulting and they don't

Implement they'll still blame you even

if what you gave them is the same exact

thing that's making you a lot of money

and your clients a lot of money okay so

they decided to switch to build and

release uh so if you don't know how we

do it we essentially build on release

infrastructures which is we know the how

the process and the protocol of how get

someone results but we also build the

infrastructure to implement the process

and the protocol so you can think of it

in this case since they're scaling info

products they probably have a vssl they

have a copy uh Frameworks that they use

for every ad that they run they have

systems they have funnels they have

targeting on meta or maybe they might be

using YouTube it doesn't matter which

channel so they have proprietary uh

processes right that they follow so you

would actually end up building that same

infrastructure into the person's

business so you don't end up facing the

same problem here you're just Consulting

them giving them the how but here you're

also building them the what so you're

building the what that implements the

how right um now they a they were able

to get to 250k per month I think they

were like they said 260k per month uh

but now they're averaging around

$160,000 a month right now why did they

want to speak with me even though

they're making great money right why

would um you know clients old clients

who are killing it uh come back to me

and be like hey Serge uh here is X th000

uh for an hour to speak with you uh I

have a problem right the problem here

was that lack of clarity when it came to

the future of the model right how would

they take what they're making here and

actually turn it into a $1.6 million a

month business as maybe $10 million a

month business right uh and the second

problem was that they were starting out

to start speaking with broke people

right uh by the way this is I didn't say

it but this is in the French

market right so these guys are killing

it in the French Market these these

clients are not from they're not

targeting the US market they're not

targeting the English Market that means

that if they're doing this these numbers

in the French Market if you were to do

the same thing in the English Market

speaking uh Market you probably could

just by changing the market turn this

into a 500 km business right that's just

to show you guys that when you're kind

of like pushing infrastructures it's so

easy to actually um you know make it

even if when you're in the market like

uh that is as small as the French Market

okay now they're starting to speak with

a lot of broke people and they're

confused as to you know do I try to

serve broke people what should I do okay

now in order for me to solve these

problems for them I had to work on the

following I solved two problems

primarily the first one was positioning

I recommended them to stop selling

acquisition infrastructures AKA tactics

and instead I tell them to create a

movement okay or at least to align them

with a bigger movement they needed to

solve a promise uh they needed to they

needed to solve and promise an even

greater transformation okay this is

something that's important if you want

to make a lot of money the money you

make is always in proportion

proportional to the outcome you're

promising okay if you're promising me a

vssl that only converts three

appointments a day or you're promising

me to make 300 Grand a day that same

single infrastructure even though it's

the same thing just to refined I can

charge 30 grand 300 grand for the other

one I can charge only 300 bucks for the

other one okay so it's important to

understand that uh offer positioning is

one of the most important thing right

something that will make broke people

have to refinance their homes to afford

the offer okay that was the first thing

now what did I suggest I suggested that

this new angle will be something along

the lines of the following okay instead

of saying hey we're going to come in

instead of using old webinars start

using these acquisition infrastructure

which is kind of like a vssl and their

whole process that they've built I told

them start going to experts right and

experts I mean either Consultants

coaches or uh actual service provider

who know how to solve a problem right so

anyone who have expertise in a specific

field they need to go AB Broad and then

they need to tell them that hey we help

experts transition into selling digital

products by leveraging our 50k a month

infrastructure right it could be info

product infrastructure or 50 ,000 a

month or half a mill U selling digital

products or half a mill digital

infrastructure it could literally be

called that right you can put whatever

name you want here okay and then the

perception of the offer now becomes an

endtoend solution and increases the

perceived likelihood of success compared

to the old growth infrastructure

positioning right now funny enough this

could still be sold because for me I was

selling 50 month growth infrastructure

uh appointment setting infrastructures

and I scaled it to half a million a

month right but what killed it even the

reason why I was able to scale even

further is because I didn't just sell

the actual infrastructure what I also

solved was the thing that came before I

gave people the right thing to sell then

I built them in growth infrastructure

then I helped them I consulted them on

fulfillment right this is better

positioning because experts aren't

marketers therefore they could care less

about the ads they could care less about

the targeting they could even care less

about how you structure vssl or if even

if the vssl is better than a webinar

they could care less there's also some

people who will say a webinar is better

than a vssl okay so they're not they

don't care they just care about what

their experts at right if they're if

you're selling to marketers maybe they

this can work but when you're going to

experts people who want to sell their

information uh to the masses um they

don't know nothing about digital

marketing or sales and everything like

that so you do not talk to them the same

way you would talk to a marketer you

need to literally just tell them hey

I'll help you transition from here I'll

just sell you an endtoend infrastructure

right that takes care of the actual

positioning of your offer the actual

course structure where you host this

course how you build a community how you

do all that stuff right now uh now they

do now they do know that they uh so

experts know do know what they want

right they want to go from expertise to

making money uh selling to make tons of

cash from selling it and being free from

selling their time that's really all

they want I want to go from being an

expert at something that is UNC

commoditized that is unleveraged to

making money without having to having it

associated with my town that was the

first thing that we solved right so if

they execute on this I bet that this

will uh perform a lot better than just

selling the growth infrastructure okay

now product line and client Journey

right so we still have the problem of

speaking with plenty of unqualified

prospects right and this will solve that

problem so I just solved the positioning

Clarity on how they should sell and how

they should position it the next thing I

talked about is um how to actually

design your client Journey so you don't

have to worry about this problem I

learned this lesson from working with a

sales training company doing $4 million

a month the CMO of the company was

reviewing our products to share the fact

that that they respect the learning

curve of their customers which is

something that I personally wasn't doing

at Clan acquisition at IO my mindset was

so focused around guaranteeing results

and delivering results as fast as

possible so much so that it made made us

sell infrastructures to anyone and

everyone who wanted to buy it right

people who weren't who were nowhere near

the place spiritually skill set wise

team size wise uh at the place where

they need to be to get most out of that

infrastructure right this mistake led us

to having clients who failed regardless

of how good the infrastructure that we

built was

okay

so having being so focused on client

results it and not necessarily

respecting the fact that people have a

learning curve that they need to go

through the same way that I you know in

2021 when I quit my job July of 2021 it

took me like five months to make my

first 10K per month right now it would

be crazy for me to go to that same sech

and be like hey this is how you will

make 500k a month in

2022 that would have been crazy right

regardless if I'm still it took me two

years to get to that point right so I

have I have to I understood that from

working with them that there are Le

three phases to um to creating products

that they follow they build something

for learning they build a product for

planning and they build some level of

service to help with execution right and

this is the same thing I personally look

at when designing the sales process so I

don't just look at this when designing

the product lines I look at it when

designing the sales process okay because

if you really think about it every time

you sell someone you're selling them to

become a better client and a better

client is a better person on their own

right so like the person who has who has

no knowledge is probably less good of a

client than someone who's actually

executing already and someone who's

planning is left of a good client than

someone who's executing right and the

reason why they're less of a good client

is because this person will pay 10 times

more than this person will pay and this

person will pay a 100 times more than

this person will play to learn right so

that's why the sales process and the

product line are do the same thing

they're literally just selling people

into becoming better and more Val

valuable people more valuable

Enterprises okay so now this is

something that you guys need to

understand because this will make sense

when I show you guys how to structure it

okay now for this old client this is how

I did it who um so the problem with

talking with unqualified prospects if

you look at it I don't actually think

this is a problem this is just something

that exists right not everyone in your

Market is going to be qualified you

shouldn't look at it and see it as a

problem you should see it as just

something that is and something that

needs to be managed it's a spectrum

right it's how qualified are they it's

not that they're not qualified it's just

that they might not be as qualified for

a 10K a month product but they might be

qualified for something else okay so

here's this product product structure I

suggested this structure is meant to

help unqualified prospects become

qualified and get the qualified ones to

become better and more valuable clients

okay we're going to start with the free

community or paid subscription if you're

go with a paid subscription you better

have free content on YouTube okay free I

would even say that this is important

this is crucial you need free content on

YouTube if you do not have content on

YouTube I'm sorry but you're not going

to make it in today's day and age I

promise you that there are billionaires

meeting every Friday to make a podcast

and they've built an audience on YouTube

of 400,000 Subs they can go ahead and

build build build a tequila brand they

can go and build a new SAS I mean

they're literally Building Products on

top of the brand they're built so if

billionaires are making time to make a

YouTube video what does that what does

that mean for you okay so when I keep

preaching people again on YouTube I

literally mean it so even a lot of

people will be like oh I don't want to

do free I just want to go straight

to paid okay well nobody's going to buy

your paid thing because you haven't

created Goodwill to make them want to

buy your thing I charge people $49 a

week in my free um in my low uh my

subscription uh thing and we scaled it

to $60,000 a month in the first 60 days

of doing it but you're and ain't no way

you're going to make $60,000 $60,000 a

month and build a 700 Grand a year

business if you did not create insane

amounts of Goodwill I spent three years

on YouTube before I started a $49 a week

subscription and three years of work

earned me 66 Grand a month worth of

literally it's it's I don't do I

literally do one call a week right I do

four calls a month and I give them

access to all the uh the information

that I created over last time so that

means that if you we did the math

$66,000 divided by four that means that

from my paid subscription I make

16k an hour right but it took me 3 years

of building of giving people value

before I could make $16,000 an hour

because I literally do one hour a week

on Sunday right so the reason why I'm

emphasizing this is because do not go to

paid subscription if you don't have

people who trust you yet okay and if you

try to do paid subscription and you

advertise to it it's going to be way too

expensive for you to actually scale it

it's literally going to cost you $50,000

a month an ads for you to make 66 Grand

a month like I would make okay anyway I

just wanted to emphasize that because

some people can't think and they want to

go straight to try trying to charge

people okay now for them I said please

build a YouTube channel go heavy on

content and then build um a little paid

subscription on your school group and uh

what you want to do is you want to have

this community be a group where people

learn how to take their expertise and

start making 10K a month as a uh as

someone who sells their expertise in a

digital product okay so they will bring

dump insights and systems that will help

someone start and launch a digital

product show them the systems to scale

to 10K a month right and then they're

going to do what a breakdown of what the

next infrastructure will look like to

get to 50K per month okay so they might

show them hey you need to actually get

on ads now you actually need a this type

of funnel oh you also need now to be

able to onboard people um you know on on

a on a on a one-on-one call maybe you

need to start charging a little bit more

for your for your course and maybe get

into a a Consulting coaching type of uh

offer okay and then they want to have a

CTA call to action to get the

infrastructure built by them so I show

you how to get to 0 to 10K per month and

I show you what it will look like what

you need to get to 50K per month then

I'm like hey by the way if you want this

built maybe you're starting to make 5 to

10K per month uh I'm selling this for

you know

15K come buy it whenever you're ready

okay so this is almost free value and

then this is where we monetize now their

second offer will look something like

this build and release offer they charge

um they charge whatever you know 15 to

25k for it and the positioning of this

build the build and release offer is

that it gets the U expert who's now

figured out how to make some money with

his course because they learned how to

launch and scale uh now they're going to

come here and be like hey I need that 10

to 50K a month infrastructure right and

then this offer they're going to refine

the positioning of the this Creator who

started the thing himself or herself

they're going to build the legion system

and then they're going to design the

conversion system by the way most of

these are plugin

play right so it's like uh the they have

data on the best creatives they have

data on the best interest they have data

on the copy Frameworks so you could

literally Plug and Play Legion

systems

like 30 a week you could literally sell

30 build and release of Legion systems a

week and maybe this is like a four-week

process four-week

implementation process right so week one

you're solving this week two you're

solving this week three you're solving

this week four we're solving this and

you can also deal with some fulfillment

stuff right but what you're going to

sell this for is the following you're

going to build these for 15 to 25k and

you're going to sell 10 of them per

month which means that you're making

150k 250k in Revenue per month

okay uh and then maybe here right people

maybe you're on

boarding um maybe like 100 people a

month 100 members per

month right

100 members per month 10%

convert that's 10

BNR right per

month right and then here is where

things get exciting and this is where

the path gets really exciting for a lot

of you guys right once you've built

someone the infrastructure you're like

hey by the way if you want to get from

50k a month to 500k a month I actually

have a client who's doing 600 00 Grand a

month so here's the infrastructure that

we built we built for them and how we

manage their growth and then you want to

tell them implement this first

infrastructure that I just built you

optimize it dial it in right they can

stay in the community pay monthly to get

optimization help but once they get to

50K per month with the thing you built

them here this is where the game gets

exciting this is where we start talking

about big big a money okay this is where

you get into partnership or even

acquisition you can start acquiring your

own clients or getting a piece of their

business right this offer is a wealth

creation move it's not created for you

to make an extra 100K a month or an

extra 300K month you're creating it to

be able to bring in 1 million to $5

million a month with a small team of

like 25 people okay in order for you to

pull this off you need

like McKenzie level type of talent and

when I say McKenzie I'm talking about

A10 billion a year company

right if you need if you if you think

you're going to pull this off with two

with two contractors from India you're

completely um you're completely confused

now I'm not saying in India you can't

find great talent I'm just saying you

actually would need to find the top top

tier Talent it doesn't matter where in

the world but these are people that you

probably pay like a quarter of a million

to a million dollars a year

okay now here's how it would work top

one to 5% of all clients you built

infrastructures for okay should Ascend

to this partnership offer or you can

simply acquire their digital business

and just keep them as the face of the

business and as the teacher okay the

deal structure will look something like

this you're going to bring in your team

of experts they're going to run

marketing they're going to run sales

they're going to run operations

fractionally okay it's not like they're

the ones actually doing the work every

day but they're almost like a fractional

team that every single business that you

partner with or acquire um gets access

to okay and in exchange of this value

you take 25% of every single dollar that

comes in that business every month okay

so that means that if these clients that

I spoke with today end up implementing

on this path they could go find 20 five

businesses right help them scale to 250k

per month that's $6.2 million a month in

uh portfolio uh sales right so in like

the the whole portfolio is bringing in

6.2 million which is 62 which is

62.5 actually that's not

true that is not true what is 6

million2 5 * 12 that's actually

it's actually 75

million

right wait no no

no one second yeah that's $75 million a

year right now you're taking 25 to

72 75 million a year right so

25 7.5 *

0.25 now this becomes

18.75

million and this becomes

37.5 million a year that you take home

from a portfolio that's bringing in this

much cash okay this means that you're

taking home

this is net let's not necessarily net

right because this might be Revenue but

you're bringing in for your own little

team you're bringing in 3

million

750 right a month

$1,800,000

875

Grand a month to 3.7 million a month all

from giving them access and being

Partners or acquiring their businesses

okay when I talk about leverage this is

what I mean leverage with a team of

let's say like 25 people you can pull

this

off right now you got to be smart of

course I just made it easy in a 27

minute presentation but it's not that

easy right now what's funny is that most

of this profit by the way uh most of

this is all profit because the

subscription Community from this first

offer

here is probably going to be bringing in

like a good chunk of money right it

might be bringing 500k a year if you

want to scale it because you're also

going to run ads to bring more members

in it and then the build and release

offer that you're selling here is going

to be bringing in like $5 million a year

just this Capital here that you're

getting from these first two offers will

cover the cost of the Talent okay and

then the cash flow from Partnerships is

all gravy right this is what it would

look like you have subscription or free

free value to a subscription you give

them the asset right this community

maybe brings in 100K to a million a year

then you sell people here you sell them

an infrastructure then you charge uh 10

25k uh 10 to 25k plus then you bring in5

to10 million a year so this vehicle here

just these two ones here you can build

an eight fig business around it but if

you want to get to nine figures you got

to stop working harder and more and you

just got to be more leveraged you just

got to go find other people who are

working hard as hard as you and just get

a piece of what they're building and

that's how you can get to building a

portfolio of companies and you just

clear millions of dollars every month

from a small team right now do you guys

Now understand why I'm pushing everyone

to do a builder release instead of doing

something like information or coaching

or Consulting because there's no there's

no way in the

world that I'm going to give you 25% or

50% of my business because you have gave

me good advice like that's crazy like

chbt has the advice like it's free like

it's free knowledge in a book right so

that's why for me people who are trying

to do information or sell courses or

coaching or Consulting they're actually

not necessarily building a Competitive

Edge because the the exact the same

people are watching this can literally

go and make a video that I just made

right now and I know some people will

they will literally copy paste this

whole presentation and go present it to

their own audience and then Their

audience will be like oh my God this

person is so smart right but they just

literally copy pasted my presentation so

that's why guys information coaching

Consulting is the lower is like it has

never had a low barrier of Entry as it

has today and if I have to compete with

a million people sharing the same um

yapping about the same things there's no

money there but if we build the team the

team of sharks here who can build and

release actual tangible infrastructures

then we can go to these businesses here

who don't have that talent because it's

super hard to find people there's only

like 5% of the population on Earth that

is actually good at something everybody

else is average so when you can go and

find that 5% and own that in your

company you can go to companies and be

like hey for you to access my team I'm

going to need a piece of that business

right that's what I'm trying to get you

guys to understand and this is what's

going to change the game for you guys

it's own own something that is hard to

acquire right because you're not also

going to be able to attract them unless

you actually have something exciting

okay now the path is really

simple for those who have no for let's

say you're currently watching this video

and you have no experience or you're

kind of like have been running an agency

or you've been kind of like uh you know

a little bit doing things here at left

and right but you don't really have a

tangible insight and you haven't

necessarily sold it the path is acquired

insight into how to serve a n

okay learn how to solve a problem then

you want to sell it as a solution it

could be done for you it could be

whatever right you want to you want to

do this you want to jump into gross

specialist. it's an it's an incubator

where we uh we help people kind of like

FastTrack their uh scale acquisition

right we help you find insights and

Trends to leverage then we turn we help

you position into a solution then you go

make money once you've made money then

you come in uh you come into uh gcp then

we you learned how to sell build and

release offers to raise capital and to

get rich of course uh cuz you're going

to get crazy margins right I'm going to

show you guys an example of a client

right

now this is a client who just made uh

you know last month in the first four

days of the month it was at 4K now he

just made 43k in the first four month uh

four days of March uh that's 43k in a

day that's literally averaging 40K a day

no 10K a day right but he's not making

this money because he's selling like

retainers or anything like that right

he's selling expensive infrastructures

um that people that a specific Market is

willing to pay okay and he's um he's

went through gcp and now he's actually

having access to our team uh and then

once you've mastered this and you're

making you know 100K quarter of a

million a month then um what you need to

do is exchange salent for a piece of the

upside of the of uh of the business of

top tier right so you actually need to

learn how to acquire Talent then go and

partner with all the clients that you

have sold the infrastructures too and uh

here where we help you actually do this

third step is in the hundreds okay so

this is where actually come in build

your uh Talent acquisition and help you

recruit okay if you're in the same

position as the client I spoke with

today and have figured out how to scale

info products um please come and become

a partner you know let's help you go

through this uh journey in 12 months or

less and um you know maybe you can be

the person who we actually scale and um

and build something amazing but I would

love if someone can actually take action

on this that's why I'm sharing it away

for free because I want you guys to

actually execute on this can someone

please pull off this process this

protocol that I just laid out it's

pretty simple but it's not easy uh if

you guys ever need help um I have an

amazing team where can help you guys put

this all together take care bye-bye