Adding Your Product Inclusions | Getting Started on GetYourGuide
Summary
TLDRThis video script offers a guide on how to enhance product clarity and customer confidence. It advises detailing key features, including what's covered in the price, and listing inclusions and exclusions distinctly. The script also emphasizes the importance of providing guide information, specifying food and drink inclusions, and addressing transportation details. Clear communication of these aspects is shown to improve customer satisfaction and encourage repeat bookings.
Takeaways
- 📝 Make product descriptions clear and informative to ensure customer confidence when booking.
- 🔑 Detail key features of your activity, including what is covered in the price, such as entry tickets, pick up, food, or audio guides.
- 📜 List each inclusion item on a separate line for clarity.
- 👣 Use examples like a street food tour in Rome to illustrate inclusions like 'Walking Tour', 'Tour guide', and food details.
- ⚠️ Call out features that are excluded from the ticket price to set customer expectations and prevent negative feedback.
- 👤 Add guide information to inform customers about who will be interacting with them during the activity.
- 🚫 Specify if there is no guide, a driver, or no one at all involved in the activity.
- 🍽 Clarify if food or drinks are included and indicate the type of meal and format, such as a tasting or a complete meal.
- 🥤 Mention if drinks are included and if there are options for special dietary needs, like vegetarian.
- 🚗 Clarify transportation details, whether it's included or not.
- 💡 Being clear with these details improves customer satisfaction, leads to better reviews, and encourages repeat bookings.
- 🔍 For additional questions, refer to resources at supply.getyourguide.support.
Q & A
What is the main focus of the video?
-The main focus of the video is to guide users on how to make their product descriptions clear and informative by detailing inclusions and exclusions, ensuring customers have all the necessary details to book confidently.
Why is it important to list each item on a separate line?
-Listing each item on a separate line helps to make the product details clearer and more organized for customers, making it easier for them to understand what is included in the price.
What is an example of a product inclusion mentioned in the script?
-An example of a product inclusion mentioned in the script is a 'Walking Tour', 'Tour guide', and details on food and drinks for a street food tour in Rome.
How should features that are excluded from the ticket price be highlighted?
-Features that are excluded from the ticket price should be called out clearly so that customers can set their expectations and understand what they need to pay extra for.
What is the purpose of adding guide information in the product description?
-Adding guide information lets customers know who will be guiding and interacting with them during the activity, which can include a tour guide, a driver, or no one at all, depending on the activity.
How can customers know if special dietary needs are catered to in the activity?
-Customers can know if special dietary needs are catered to by checking if the product description specifies options for special dietary requirements, such as 'Vegetarian' in the example provided.
What is the significance of specifying food or drink inclusions in the product description?
-Specifying food or drink inclusions helps customers understand what meals or refreshments are part of the activity, and whether they are a tasting, snack, complete meal, or buffet.
What is the final step in the process described in the script?
-The final step is to clarify transportation details, mentioning the type of transportation included if any, or indicating that no transportation is included.
How does being clear with product details benefit the business?
-Being clear with product details improves customer satisfaction, leads to better reviews, and encourages repeat bookings.
Where can users find additional resources if they have questions not answered in the video series?
-Users can find additional resources at supply.getyourguide.support for any questions not covered in the video series.
Why is it important to mention whether drinks are part of the offer?
-Mentioning whether drinks are part of the offer helps set clear expectations for customers regarding what is included in the price, avoiding confusion or dissatisfaction later.
Outlines
📝 Clear Product Inclusions and Exclusions
This paragraph emphasizes the importance of transparency in product descriptions to ensure customer confidence. It instructs on listing key features and inclusions such as entry tickets, pick-up services, food, or audio guides, each on a separate line for clarity. An example of a street food tour in Rome is given, detailing how to list inclusions like a walking tour and a tour guide, and exclusions that customers need to pay extra for. The goal is to set proper expectations and prevent negative feedback.
Mindmap
Keywords
💡Product Inclusions
💡Key Features
💡Customer Confidence
💡Guide Information
💡Food and Drinks
💡Special Dietary Needs
💡Transportation
💡Customer Expectations
💡Negative Feedback
💡Repeat Bookings
💡Additional Resources
Highlights
Focusing on making products clear and informative for customers to book confidently.
Demonstration of how to add product inclusions, detailing what's included and excluded.
Listing items on separate lines for clarity.
Example given of a street food tour in Rome, including walking tour and tour guide.
Highlighting features excluded from the ticket price to set customer expectations.
Adding guide information to inform customers about who will interact with them during the activity.
Selection of appropriate options for the type of guide or service provided.
Specifying food or drinks included in the activity, such as a food tasting.
Indicating if drinks are included and options for special dietary needs like vegetarian.
Clarifying transportation details, whether included or not.
The importance of clear details for improving customer satisfaction and reviews.
Encouraging repeat bookings through clear and informative product details.
Invitation to apply these updates to one's own products.
Providing additional resources for questions at supply.getyourguide.support.
Emphasizing the value of transparency in product offerings to prevent negative feedback.
The role of entry tickets, pick up and drop off, and audio guides in product inclusions.
The impact of detailed product information on customer confidence and booking decisions.
The process of detailing key features and what is covered in the price of an activity.
The significance of listing each inclusion on a separate line for better customer understanding.
Transcripts
In this video,
we are focusing on
making your products as clear
and informative as possible.
I'll show you how to add your product inclusions,
everything from what's included to what's not.
It's all about making
sure your customers have all the details
they need to book confidently.
So let's jump in.
Start by detailing the key
features of your activity, specifying
what is covered in the price.
This could be entry tickets or pick up
and drop off, food or audio guides.
Remember to list
each item on a separate line
to make things clearer for customers.
Let's take again
the example of a street food tour in Rome.
We might list under inclusions, ‘Walking Tour’,
‘Tour guide’,
and more details on the food and drinks.
Then call out
features that are excluded from the ticket price.
For example, you could highlight what customers
need to pay extra for.
This allows customers to
set expectations
and help prevent negative feedback.
Once you click 'Continue',
add your guide information
to let customers know
who will be guiding
and interacting with them during the activity.
Whether there is a tour guide,
a driver taking them around, or nobody at all.
Just choose
the appropriate option
that fits best with your activity.
Here we'll select ‘Tour guide’
and click on ‘Continue’ again.
Then specify
any food or drinks
that are included in your activity.
For this example of a food
tour where food and drinks are included,
here's how you could list it.
Click on ‘Yes’.
Select the type of meal.
For example, ‘Lunch’ and then specify
the food format, whether it is a tasting,
a snack, a complete meal, or a buffet.
Here we want to select ‘Food Tasting’.
Finally, you can indicate
whether drinks are part of the offer
and if you provide options for special dietary needs.
In this case, we can select ‘Vegetarian’
and hit ‘Continue’.
The last step is to clarify transportation.
If your activity includes it,
here you can mention the type.
If not, simply select that no transportation
is included
and hit ‘Continue’ to complete the step.
Being clear with these details
helps improve customer
satisfaction, leads
to better reviews and encourages repeat bookings.
So now it's your turn to apply
these updates to your own products.
For any questions
not answered in this video series,
remember you can find additional resources
at supply.getyourguide.support.
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