How To Learn Copywriting In 7 Days: Complete Tutorial For Beginners

Summary

In this informative video, Jesse from St. Copyrighting presents a 7-Day roadmap designed to guide beginners to become proficient copywriters. The journey includes learning the basics, acquiring essential skills, studying successful examples, practicing writing, creating portfolio pieces, seeking feedback, and finally, securing the first copywriting client. Jesse emphasizes the importance of research, empathy, and versatility, and provides resources like the 1-hour free copywriting course, recommended books, and websites for further study and inspiration.

Takeaways

• 📚 Day 1 focuses on learning the basics of copywriting, which is foundational for a successful career in this field.
• 📚 Day 1 also recommends watching a free 1-hour copywriting course for beginners and reading key books such as the Adweek Copywriting Handbook and Influence: The Psychology of Persuasion.
• 🔍 Day 2 emphasizes the importance of acquiring five essential copywriting skills: being a decent writer, research, empathy, writing persuasively, and versatility.
• 📚 Day 3 is about studying successful copywriting examples to understand what effective copy looks like, using resources like swiped.co and Really Good Emails.
• ✍️ Day 4 stresses the importance of practicing copywriting daily, using prompts from websites like copywritingprompt.com to hone writing skills.
• 💼 Day 5 involves creating portfolio examples in a chosen niche, which can be done by writing about products or services one is familiar with or passionate about.
• 🔍 Day 6 is about seeking feedback on your work, using tools like the Hemingway app and engaging with communities of writers for constructive criticism.
• 🤝 Day 7 is dedicated to getting the first copywriting client, starting with leveraging one's existing network and offering services for free in exchange for testimonials and portfolio examples.
• 📈 The video suggests that learning, practicing, and getting feedback are crucial steps in building a strong portfolio and confidence as a copywriter.
• 📈 The script also highlights the importance of understanding the target audience, empathizing with them, and building rapport through the copy to persuade effectively.
• 📈 Versatility in writing style and tone is key to adapting to different clients' needs and ensuring satisfaction with the copywriting work.

Q & A

What is the purpose of the 7-Day roadmap presented by Jesse in the video?

The purpose of the 7-Day roadmap is to guide viewers through a step-by-step process to transform from a copywriting beginner into a confident copywriter.

What is the first step in the 7-Day roadmap for becoming a copywriter?

The first step is learning the basics, which includes understanding the fundamentals of copywriting and watching educational videos like the free 1-hour copywriting course for beginners.

Which books are recommended for learning the basics of copywriting according to the video?

The books recommended are 'The Adweek Copywriting Handbook' by Joseph Sugarman, 'Influence: The Psychology of Persuasion' by Robert Cialdini, and 'Web Copy That Sells' by Maria Veloso.

What are the five important copywriting skills mentioned in the video?

The five skills are: being a decent writer, research skills, empathy, the ability to write persuasively, and versatility in writing styles and tones.

Why is research an essential skill for copywriters?

Research is crucial because it helps copywriters understand the target audience, their desires, challenges, and the product or service being promoted, ensuring the copy resonates with the audience.

What is the significance of empathy in copywriting?

Empathy allows copywriters to connect with the audience on an emotional level, showing understanding of their problems or challenges, which helps build trust and rapport necessary for persuasion.

How can one study successful copywriting examples as suggested in the video?

One can study successful examples by using resources like swiped.co and reallygoodemails.com, or by searching on Google for specific types of copy examples, such as 'landing page examples'.

What is the recommended practice duration for a beginner copywriter according to Jesse?

Jesse recommends spending 10 to 15 minutes per day practicing writing copy.

What website can help beginners generate copywriting assignments to practice on?

Copywritingprompt.com is a website that generates instant copywriting assignments for practice.

How can a beginner copywriter create their first portfolio examples?

A beginner can choose a niche or topic they are knowledgeable or passionate about, select a product or service within that niche, and write sample copy such as an email, homepage, or product description.

What tool can be used to get immediate feedback on writing as a copywriter?

The Hemingway app is a tool that can be used to analyze writing and provide immediate feedback for improvement.

What is the recommended approach for a beginner copywriter to get their first client?

The recommended approach is to contact people within their network who might be entrepreneurs, marketing managers, or business owners, and offer copywriting services or ask for referrals.

How can offering to write for free benefit a beginner copywriter?

Offering to write for free can lead to testimonials, portfolio examples, and potentially future paid work, as well as referrals from satisfied clients.