How To Write An Email Follow Up Sequence #HEYSABRI

Summary

In this episode of 'Hey Sabri', Sabri Suba addresses a question on the best follow-up email sequence for a fitness info product business. He emphasizes the importance of understanding the customer's journey, providing value upfront, and treating prospects as if they are already clients. He suggests offering tips and quick wins to build trust and goodwill, ultimately leading to conversions.

Takeaways

• 📚 Sabri Suba discusses the best follow-up email sequence for a fitness info product business.
• 🎯 The focus should be on understanding the customer's journey from their current state to their desired outcome.
• 🚫 Avoid aggressive sales tactics that bombard the customer with offers immediately after they opt-in.
• 🤔 Recognize that if a customer has not purchased, it's likely due to skepticism or unanswered questions about the product's effectiveness.
• 💡 Offer value upfront by treating prospects as if they are already clients to build trust and goodwill.
• 🍋 Provide actionable tips or quick wins, like drinking lemon water in the morning, to demonstrate the product's potential benefits.
• 🌟 Show the customer that they can achieve results with free content, which can lead to curiosity about the paid content.
• 🔄 Understand that conversion may not be immediate; some customers may take months to decide to purchase.
• 💰 Emphasize the importance of providing value in advance to overcome skepticism and build a loyal customer base.
• 📈 The concept of delivering value is more important than specific email tactics or strategies.
• 👍 Encourage viewers to engage with the content by liking, subscribing, and asking questions for further discussion.

Q & A

What is the main topic of the video by Sabri Suba?

The main topic of the video is about creating an effective follow-up email sequence for selling fitness info products, particularly to help women lose weight.

What is the first step suggested by Sabri for creating an email sequence?

The first step is to understand where the prospect is in their journey and visualize the line from their current state of pain to the desired end state.

What does Sabri consider as the wrong approach in follow-up emails?

Sabri considers the approach of relentlessly following up with offers after the initial opt-in as the wrong way to go about it.

Why do people not buy initially after opting in for content?

People might not buy initially because they either don't believe the solution will help or they still have questions about whether it's right for them.

What is the concept of 'front-loading value' as mentioned by Sabri?

'Front-loading value' means providing as much value as possible upfront, treating the prospect as if they are already a paying client, and serving them on their journey before any money has exchanged hands.

What should be the focus according to Sabri instead of just tactics?

The focus should be on the concepts, such as providing value in advance to the audience, rather than just focusing on tactics like email funnels.

How does Sabri suggest building goodwill with the audience?

Sabri suggests building goodwill by delivering value and helping the audience get closer to their desired end result, even before they have paid for any content.

What is the significance of viewing the first transaction as the exchange of an email address?

Viewing the first transaction as the exchange of an email address helps fundamentally shift the way one treats a prospect, focusing on delivering value from the beginning of the relationship.

What are some examples of delivering value as suggested by Sabri?

Examples of delivering value include giving tips like drinking lemon water in the morning, providing a diet plan, or offering something for a quick win, like losing water weight.

What is the expected outcome of providing value in advance according to Sabri?

The expected outcome is that a significant percentage of prospects will eventually become customers, overcoming skepticism by experiencing the value provided.

How often does Sabri Suba plan to release videos on YouTube?

Sabri Suba plans to release videos on YouTube every other day.