Meta Ads Compliance: How To Run Cannabis Ads WITHOUT Getting Banned

Summary

The script discusses marketing strategies for cannabis-infused beverages, emphasizing the importance of compliance with advertising policies. It highlights the distinction between educational CBD promotion and direct product sales, noting Google's strict hemp-only policy. The speaker showcases examples of successful brands, emphasizing the need for educational first contact before purchase. The script also introduces a beverage designed to offer relaxation and euphoria without the downsides of traditional cannabis or alcohol, positioning it as a healthier alternative for consumers seeking an enjoyable experience.

Takeaways

• 🌿 The product being sold is a cannabis-infused drink, highlighting the importance of advertising compliance.
• 📚 The policy allows for advertising educational CBD content that leads to additional information, but no direct mention of THC or CBD on the landing page.
• 🔍 Google's advertising policy is strict, allowing only hemp-related content and no mention of THC or marijuana.
• 🚀 Elon Musk's platform is more open, accepting ads for CBD and THC products.
• 📈 Brands like WYLD are successful by focusing on hemp in their advertising and directing traffic to educational landing pages.
• 🏃‍♂️ The 'Off Field' brand uses clever marketing to appeal to runners, emphasizing the benefits of microdosing.
• 🍾 The product aims to mimic the effects of alcohol, providing a quick onset and short duration, unlike traditional cannabis edibles.
• 💡 The key selling point is a beverage that makes you feel better without the negative side effects typically associated with alcohol or cannabis edibles.
• 🔬 The advertisement focuses on the science behind the product, positioning it as a healthier alternative to alcohol.
• 🌐 The strategy involves driving traffic from Facebook to a specific funnel that emphasizes hemp and CBD, avoiding direct mention of THC.

Q & A

What is the product being sold in the script?

The product being sold is a beverage containing microdoses of cannabis, specifically THC and CBD.

What is the core conversation about in the breakout stage?

The core conversation is about advertising compliantly for cannabis-related products, discussing the difference between compliant and non-compliant ways of advertising.

What does the policy say about advertising educational CBD products?

The policy states that you can advertise educational CBD products that lead to additional information with essentially two clicks to buy.

What restrictions does Google have on advertising cannabis-related products?

Google restricts advertising to only hemp products, with no mention of THC, marijuana, or any other cannabis-related terms.

What is the recommended approach for advertising on Facebook?

The recommended approach is to make the ads educational and informational, leading to a landing page that first educates before mentioning the product.

What is the significance of the term 'microdosing' in the context of the product?

Microdosing refers to the small, precise doses of THC and CBD in the beverage, intended to provide a controlled and mild experience.

How does the product differ from traditional cannabis edibles in terms of onset and duration?

The product has a faster onset of 5 to 10 minutes and a shorter duration of about 1 hour, unlike traditional edibles which can take 30 minutes to 1 hour to kick in and last 4 to 6 hours.

What is the main goal of the brand's advertising strategy?

The main goal is to position the product as an alternative to alcohol, providing a feeling of euphoria without the negative side effects associated with traditional cannabis edibles.

What is the founder's name and where is he from?

The founder's name is Aaron Nosich, and he is from West Florida.

What is the unique selling proposition of the beverage according to the founder?

The unique selling proposition is that the beverage allows consumers to feel better without feeling worse, offering an enjoyable and fun experience without the negative effects of traditional alcohol or cannabis consumption.

How does the brand plan to overcome the negative experiences associated with traditional cannabis edibles?

The brand plans to overcome this by educating consumers about the differences in their product, which has a faster onset, shorter duration, and avoids the conversion to 11-hydroxy THC, which is associated with the heavy feeling and negative side effects of traditional edibles.