Watch these 26 mins if your side hustle isn't working | Business Review
Summary
TLDRIn this intense 28-minute business consultation, Richard Rau, a 26-year-old entrepreneur from Texas, seeks advice from Dan Henry, founder of getclients.com, on boosting his video production company, Thunder Media. After leaving a high-paying job, Richard is struggling to maintain his lifestyle and grow his business, which focuses on video and photo content for the construction industry. Dan critiques Richard's lack of focus and offers a reality check, suggesting a pivot towards event promotion, leveraging the power of video to enhance event marketing and potentially increase revenue significantly.
Takeaways
- 😀 Richard Rau, the founder of Thunder Media, left a high-paying job to start a video production company targeting the construction industry but is now struggling financially.
- 💼 Dan Henry, founder of getclients.com, offers Richard direct advice on his business strategy and execution, emphasizing the importance of focus and responsibility.
- 📉 Richard's business started strong but declined, making $30,000 initially but dropping to $15,000 in the following months, highlighting the need for a strategic pivot.
- 🏠 Richard's personal financial situation is at risk if his business does not improve, including the potential loss of his house and lifestyle.
- 🤔 Richard's lack of focus on his business after its initial launch, opting to participate in events and races, is identified as a significant factor in his business's stagnation.
- 🔄 Dan suggests that Richard's pivot from marketing manager to a video-only service provider may have been a strategic mistake, given his prior success in comprehensive marketing.
- 🎥 Richard's clients have primarily been vendors and consultants rather than contractors, indicating a misalignment between his intended market and actual clientele.
- 📈 Dan advises Richard to consider returning to a full marketing service, leveraging his strengths and previous successes, instead of focusing solely on video production.
- 🎤 The conversation emphasizes the importance of aligning business offerings with client needs and the potential to charge more for comprehensive services.
- 📝 Dan recommends that Richard develop a new pitch and strategy focused on event promotion, utilizing video to enhance the perceived value and attendance of events.
- 📈 The pitch suggests using psychological principles to demonstrate the effort and value in event production, potentially increasing client ROI and satisfaction.
Q & A
What was Richard's previous occupation before starting his video production company?
-Richard was a marketing manager at a construction company, where he was paid $150,000 a year.
What type of content does Richard's company, Thunder Media, specialize in producing?
-Thunder Media specializes in producing video and photo content for businesses, primarily in the construction industry.
What was the main reason Richard quit his high-paying job to start his own business?
-Richard quit his job to pursue his entrepreneurial aspirations and to have more control over his work, influenced by his father's entrepreneurial background.
What is the current monthly income of Richard's business, and how has it fluctuated since its inception?
-Richard's business made around $30,000 to date since its start in September, with most of that income earned in the first 60 days. However, the income dropped to $15,000 in the following month.
What is the primary challenge Richard is facing in growing his business?
-Richard is struggling with focus and prioritization, as he has been involved in various non-business activities like participating in races and charity work, which has distracted him from growing his business.
What advice does Dan provide to Richard regarding his business focus?
-Dan suggests that Richard should focus on the services that are in demand and that he is passionate about, such as event and consultant video production, rather than strictly sticking to his initial idea of serving the construction industry.
What is the main issue with Richard's current business offer according to the conversation?
-Richard's main issue is that he is offering a one-size-fits-all video service package to construction companies, which may not be the best fit for their needs, and he is not effectively communicating the value of his services.
What is the 'psychological principle' that Dan refers to in the pitch about making an event look more appealing?
-The psychological principle Dan refers to is the idea that people are more likely to pay attention to and value content that appears to have more effort or money invested into it.
What is the recommended strategy for Richard to increase his business's visibility and credibility?
-Dan recommends that Richard should create a social media presence, such as an Instagram or YouTube channel, where he shares tips on event promotion and filming, and showcases his work to attract potential clients.
What is the suggested next step for Richard after identifying his target market and refining his pitch?
-The next step is for Richard to test different promotional strategies, such as social media engagement, direct outreach, and advertising, to find the most effective approach for attracting clients.
How does Dan suggest Richard should conclude his pitch to potential clients?
-Dan suggests that Richard should end his pitch by inviting potential clients to book a call to discuss how his services can improve their event promotion, and possibly offer a free guide or portfolio as a call to action.
Outlines
😀 Introduction to Richard's Business Struggles
Richard Rau, a 26-year-old from Long View, Texas, and owner of Thunder Media, seeks advice from Dan Henry, founder of getclients.com, on how to improve his struggling video production company. Richard, who quit a high-paying job as a marketing manager to start his business, is currently making around $15,000 a month, which is not enough to maintain his desired lifestyle. He aims to grow his business to prevent losing his house and car and to achieve his personal goals.
😔 Richard's Lack of Focus and Business Growth Issues
Richard admits to not focusing on his business after its initial launch, instead engaging in activities like participating in a half Iron Man race and charity work in Zambia. Dan criticizes this lack of focus, pointing out that Richard's business is not growing due to his irresponsible choices. Richard's business model involves selling video and photo content for construction industry marketing, but he struggles with selling his services, as most potential clients prefer his top-tier package without committing.
🤔 Reevaluating Richard's Business Direction
Dan helps Richard understand that his initial success came from leveraging his marketing skills, not just video production. Richard's clients have been vendors and consultants rather than contractors, indicating a misalignment with his intended market. Dan suggests that Richard might be better off focusing on what he's good at—marketing for contractors—instead of limiting himself to video services.
💡 Shifting Focus to Event Marketing and Video Production
After discussing Richard's passion and the ease of acquiring clients, it's clear that Richard enjoys working with event hosts and consultants more than construction companies. Dan advises Richard to pivot his business to focus on event marketing and video production, which can be more lucrative and enjoyable for him. The conversation highlights the importance of targeting the right market and offering services that resonate with that market's needs.
🎥 Crafting the New Pitch for Event Promotion
Dan assists Richard in crafting a new pitch that emphasizes the importance of high-quality video production for event promotion. The pitch focuses on the psychological impact of perceived effort and investment in video content, which can attract more attendees and increase event success. Richard is encouraged to use his skills to make events appear more impressive, thereby increasing their appeal and potential revenue.
📈 Strategic Marketing and Next Steps for Richard
The final paragraph outlines a strategic approach for Richard's business, including creating a social media presence to showcase common event promotion mistakes and offering solutions. Richard is advised to reach out to potential clients, offer a free guide, and book calls to demonstrate how his services can enhance their events. The goal is to shift from a focus on contractors to event hosts and consultants, leveraging Richard's strengths in video production and marketing.
Mindmap
Keywords
💡Video Production
💡Marketing Manager
💡Revenue
💡Consultancy
💡Event Promotion
💡Branding
💡Portfolio
💡Referral Business
💡
💡Psychological Principle
💡Social Media Platform
💡Hook
💡ROI (Return on Investment)
Highlights
Richard Rau, founder of Thunder Media, seeks advice on growing his video production business.
Dan Henry, founder of getclients.com, offers brutal, non-nonsense advice for business growth.
Richard's business focuses on video and photo content for the construction industry.
Richard made $30,000 in the first two months but struggled to maintain the momentum.
Dan criticizes Richard for irresponsible business decisions post-quitting his high-paying job.
Richard admits to losing focus by engaging in activities unrelated to his business growth.
Dan emphasizes the importance of securing one's financial stability before helping others.
Richard's initial business success was overshadowed by a lack of focus and irresponsible choices.
Dan suggests that Richard's pitch lacks conviction and confidence, impacting his business potential.
Richard's business model is challenged by Dan, who suggests a pivot from video to full marketing services.
Dan points out that Richard's clients are primarily consultants and event hosts, not contractors.
Richard is encouraged to focus on the services that bring him joy and are in demand.
Dan recommends leveraging social media to showcase Richard's expertise in event promotion.
A new pitch is crafted focusing on making events look larger than life through high-quality video production.
Dan advises Richard to test different hooks and calls to action to find the most effective sales strategy.
The importance of creating a perception of grandeur in event promotion is discussed.
Richard is directed to shift his business focus to event promotion and create content that educates potential clients.
Dan concludes with a 30-day action plan for Richard to implement changes and report back on progress.
Transcripts
meet Richard who quit his high-paying
job to start a video production company
but now he's struggling to pay the bills
and he reached out to me to get brutal
non-nonsense advice on what he's doing
wrong in his business my name is Dan
Henry founder of getclients.com and I've
consulted thousands of businesses and
help build multiple multi-million dollar
Brands strap in for the next 28 minutes
cuz it's likely you're making some of
the same mistakes as Richard in your
business my name is Richard Rau I'm 26
years old I'm from Long View Texas I'm
the owner of Thunder media and I'm here
to get my business roasted all right
Richard tell me in 30 seconds what do
you sell yeah I sell uh video and photo
content for businesses in the
construction industry okay so you do
like marketing videos for construction
businesses promotional content for uh
any type of marketing things they have
going on like website ads Facebook
social and how much are you making per
month with this business so I just
started in September and today to date
I've made around 30,000 how much per
month I made almost all of that in my
first 60 days how much did you make last
month I made 15,000 last month so you're
at about 15,000 a month is is that
correct yep yeah around there what
happens if you don't increase your
business why are you trying to increase
your business and make more well uh I I
came from a a really well-paying job um
and I quit that in end of August started
this in September and I had like a
really good lifestyle and I basically
have to do this or I can't even keep my
life all going but then also I need to
just grow this business because I have
some goals I want to hit what was your
job that you quit and how much were you
making yeah I was um a marketing manager
at a construction company and I was
making 150 a year you basically did the
same job for someone else and now you're
branching off and starting your own
company and Y doing it for for many
companies got it right if you don't get
your Revenue up and you you said you're
not going to be able to afford your
current lifestyle so what's at stake
like what would happen if you're only
making 15,000 a month say 6 months or a
year from now what would happen uh yeah
I mean 15,000 gross right I'm I'm not
netting enough to pay my house and my my
wife has a nice car I've got a nice
house it's not definitely not basic
level we've been living I want to be
able to at least keep that but I I
really want to level up um I have a lot
of different like I said goals that I
have in mind so if you don't solve this
issue if you don't increase your
business you could theoretically lose
your house wife people lose your car
kids definitely wouldn't have a good
Christmas Etc like so pretty much your
whole life is on the line here yeah I
didn't like transition out of this um I
went like cold turkey got it lost my
paycheck and then started what is the
biggest problem preventing you from
growing this business well it's been my
just really focusing for me I had a
bunch of stuff that I had signed up
quitting the job and starting this
wasn't necess tellling the plans and so
I kept a lot of that going I did half
Iron Man a couple about a month ago I
had a mission strip that I did in Zambia
last couple weeks ago did a few Spartan
races I was like you know what I have
that all on the list oh so you're
irresponsible and so that's what you're
saying you're saying you quit your job
randomly cold turkey to transition and
instead of working on your business
you're doing Spartan races and running
off and doing charity work in zambo or
wherever yeah zamb yeah yeah yep well
that's irresponsible yeah like highly I
was looking at my schedule thinking you
know what oh and one really thing that
got me was I got like like I was saying
I got most of this work in my first 30
days so as soon as I told some people I
got some work and so I basically had my
bills paid for the next two months from
like the getg go so instead of
maintaining that momentum you decided to
go run a stupid race and do charity work
basically lost that momentum that I
could have really jumped off with you
realize you can do charity work by just
sending a check you don't have to get on
a plane and go to Africa right yeah yeah
you had to fly to get to Africa right
yeah now this this trip was covered by
another person like completely great but
when you get on the plane what does the
flight attendant say to you in the event
of emergency something happens and you
have to put in the oxygen mask come down
secure your mask first before helping
others right yep why yeah because you
can't help the people you need to help
if you're dying so if you quit your job
that was how you helped people started
something new and then you got on a
plane and went to fraking Africa like
you're putting on a mask while not
having your secured which means you can
only help for like a few seconds until
you're no longer able to help you get
the analogy right yeah oh yeah
definitely okay so we're not going to do
that dumb stuff like that anymore right
I have nothing on the schedule moving
forward but we're not going to put
anything on the schedule we're going to
stabilize so that we can do all these
things right exactly okay awesome now
I'm gonna ask you in a moment to pitch
me your offer I want to hear your pitch
then I'll ask you a few more questions
I'll dig into your business and I will
give you a better pitch plus you know a
general General list of things to do to
grow this business but before we do that
what is your why like why do you own
this business like why is this the way
you want to make a living yeah so my my
dad's a immigrant he's an entrepreneur
and he's done some amazing things um I
basically worked for him my entire life
so this business I left was a family
business oh okay where you from my dad's
South African your dad was paying you
$150,000 a year why leave yeah so um a
couple of years ago I had a few job
offers uh for for marketing and I had
this opportunity to to do stuff for them
and these guys were like you know what I
talked to my dad about it he was like
this is up to you and so I I went back
to the guys who offered me this stuff
and I was like look I'll take your offer
but um how about you get my entire team
and so I stayed inside the business and
took on like clients inside of the
construction company I was working for
but then that didn't work out my was
like look you you either have to go out
and do your own thing and do this type
of stuff completely Focus your efforts
on the business and I tried to do that
and I realized ized I needed to go out
and do this on my own yeah I wasn't
going to be able to do things for other
people and work in the business 3 or
four years showed that I wasn't willing
to just focus on just the family
business I was going to basically always
have this desire to help other
businesses as well your dad sounds like
a very smart man okay he's got his stuff
together you're how old 26 I'm I'm a
Spoke I'm 29 you're still pretty young
so pitch me your offer 30 seconds look
me dead in the eye I'm one of your ideal
CL cents I'm watching a video Whatever
pitch me yeah you're a contractor that's
got a growing business and your your
marketing needs help right I provide
over a decade worth of marketing
experience of taking a company from
nothing to over eight figures and we
Leverage The Power of video and photo
content to use your story to help you
sell more and and bring your business to
the next level why do you sound like a
battered woman in a domestic violence
therapy session I literally felt like
somebody hit you and you were coming to
me for to to get over the abuse and
learn how to deal with it like should
you leave like or should you stick it
out for the kids like you sound battered
why do you sound like that why such a
lack of conviction and confidence in
your voice I was really convict like
strong about doing this for the first 60
days the last two weeks um I've
basically I have lost um a little bit of
conviction about what I'm doing because
I put a ton of bids out there my
perspective is people need more uh
marketing just coaching in general
before they can see the true value of
photo and video content so I guess I'm
the past couple weeks I've really lost
my conviction that people really truly
need this service what do you think your
biggest problem is that's preventing you
from growing this business I had written
up a plan to hit 80,000 in sales by the
end of this year and I didn't hit it
because I didn't Focus so let's get past
that what are like like what are the
actual problems you're having that's
preventing you for making more money
besides Focus I think I'm what I'm
really failing at is I have like some
offers and I think I'm failing at being
able to tie the the clothes I guess
because I mean I usually present my
offers in like three main packages like
not cheap but like Low Middle High and
90% of the people that I'm speaking with
are saying man it really doesn't make
sense for us to go for the other offers
we really want to go with what I'm
calling the Platinum package but they're
not moving forward they're just first of
all what do you think your pitch was on
a scale of 1 to 10 uh three too couple
questions here you made 30,000 right
yeah well how did you make the 30,000
the first week I was a business I called
a guy to show up at his event um to it
was a contractor's event and I'm like
hey man I do video and photo he's like
actually I'm looking for somebody can
you do stuff for us and that was 8,000
right there so you went to an event you
met someone you networked you got to you
got to get the event host the I called
the event host to be a sponsor at his
event and he needed somebody to do his
photo and video work work and so for the
event for the event so not a contractor
not a yeah not a contractor
interesting okay what about the next
client interestingly enough it was also
a consultant the $30,000 worth of work
that I've done have all been like
vendors in the space they haven't been
contractors so then why are you a video
company for contractors like the
intention was like to keep the family
business right like to still do work for
them and does your dad do video for
contractors no he's a contractor he does
he builds stuff for people so he's a
contractor did your video work get him
clients that was just one thing out of a
I was a marketing manager I did a ton of
stuff you did a ton of stuff so you
didn't just do video content you did
marketing yeah for your dad which and it
worked yeah yeah I me and now You'
started your own company where you only
do video and your clients are like hm I
need marketing I was told by everyone to
just focus on like one service you Aunt
your cousin your wife your 5-year-old
who's
everyone the in the uh space face that I
was looking at you know I'm looking at
you know Heros did you speak to harosi
did you speak to Alex no did not speak
to Alex who told you to only do video
and that's it instead of a full Compass
marketing I I told myself that okay got
it thank you all right so I'm going to
repeat this back to you hi Dan I did
marketing which included some video for
my dad it worked really well I was
really good at it so I decided to own do
my start my own company when I started
my own company instead of doing exactly
what I did for my dad for other
contractors I decided to cut it by 90%
and only do the video part and now it's
not working help me is that about what
you're here for that actually is
probably really close to the truth do
you think maybe you should you know
maybe do the thing that you're already
good at which would be marketing for
contractors the thing that when you go
to sell just the video the contractors
are asking for yeah I I went into this
with like as a marketing manager I felt
like my biggest challenge was finding
people who could do quality content and
so I get I got calls from like marketing
companies and agencies like all the time
I'm like well if I'm I I don't I may
have created a problem that didn't exist
one of the biggest things that
successful people do to screw themselves
royally is they figure out something
that works and then they do something
else you figured out something that
works it worked for your dad you did
well with it enough for him to pay you
150 Grand a year okay I love my son my
son is amazing but I'm not paying him
150 Grand a year if he s
it ain't going to happen no I was paid
on performance like if I didn't so why
don't you do that again my I was just
there have you seen you're 29 right so
you you you're old enough to have seen
Back to the Future correct yeah yeah
I've seen back to theut you know when I
when I say hello McFly hello McFly okay
you know what I'm saying right yeah bro
you already know what to do you're just
not doing it they're right they don't
need video they need marketing I can
outm Market you you have a client that's
a contractor you only do video I have a
client at a contractor I'll do no video
and I'll still kick your ass let me ask
you this every single thing you did for
your father did was it all video no it
was my favorite part of it all like your
favorite part was video Yeah less maybe
10% or less of what I did Total guess
what do you know what the definition of
a man is a person that does things he
doesn't want to do but he does them
anyway to accomplish the mission yeah
you're running this business like a boy
because you're only doing what you want
to do sure why don't you do the boring
stuff the stuff you don't like and make
some freaking money and then maybe hire
some people to do that stuff so you
don't have to then why don't you start a
YouTube channel so you can get all your
little I like to do video Vibes out and
do your own video for your own stuff I
mean look at your lighting setup it's
better than mine you look great look at
mine mine's okay yeah yeah but yours is
better my mic's better I'll it it my M
cuz I went to school for audio
engineering I got there but you got me
on video so why don't you just do video
for yourself yeah and the YouTube
channel promotes your marketing company
for construction people I've been
talking to people and like I said they
I'm ask like what's your Strate your
marketing strategy what's your PL like
they don't have strategies in place they
don't have plans in place they don't
have core values in place they don't
have like all the things that you need
to have in place if you are going to
really make some steps in video and uh
with with really good video content I
had been struggling for the past few
weeks like how do I want to stay focused
on one service you need to stop thinking
about the service and you need to start
thinking about the result let me ask you
this what was the number one way you got
clients for your Construction
familyowned Construction our number one
performing lead was repeat business then
it was referral business and then it was
Google search so can you do Google
search for other constructions companies
yeah yeah how much video is involved in
that it's all through it all
construction companies don't necessarily
need a ton of video like if I want to
hire somebody to remodel my kitchen I
don't need to see a video yeah I don't
even want to watch a video I want to see
a portfolio of pictures and I want to go
that I want to hire that dude because I
like that kitchen I don't care about a
video if I'm hiring a consultant or
somebody that's running an event I want
to see video that's why the people who
were hiring you and paying you are
people that are consultants and who host
events because those people actually do
need video video really sings for that
type of business for construction it can
help for sure sure but I don't think
it's integral right yeah I don't think
it's it's the thing that they need they
need marketing consultants need
marketing too but video is like the
primary driver of marketing for
consultants and events who what event
are you going to go to that you can't
see a video of the event yep so look you
got you got two options here number one
you keep making video for events and
consultants and if you like that
actually change my offer to doing that
if you like that if you're able to get
results if people are happy you get
referrals you have a system and a
process then bro do that yeah if you'd
rather carry on the family blah blah
blah go do marketing for construction
companies I'm ask you three questions
and then I'm going to give you your
pitch number one which one of those two
are you more passionate about like would
you have more fun doing probably for
contractors uh you'd have more fun doing
marketing boring marketing for
contractors than doing the video for
consultants and events no the
Consultants events are a lot of fun
that's all the sexy stuff I really enjoy
that stuff okay so you so you okay so
here are the offers consultants and
events construction peeps right so you
like doing this more right this is more
fun for you okay second question which
one is easier to obtain as a client and
keep in mind if you talk to construction
companies you're offering marketing
Services you're not like I'm only going
to do video like you're offering which
one is easier to get as a client I I
don't know which one would be easier I I
feel like CU it's been easy for me to
get the Consultants but if I had a
better offer maybe it it would have been
that way for construction companies but
okay but but currently it's better for
the consultants and the event people
right got it and events make sense
because when I host an event I always
need video it's an event okay question
number three which one is easier for you
to get results for your client meaning
an Roi for your client the coaches and
events meaning they're happy they hired
you and they were super happy or a
construction company
it's yeah events and Consultants they're
you like helping events and Consultants
more it's easier to get those clients
and it's easier to get them results so
they get an Roi from your service yep
which one do you think you should do
that makes a lot of sense you can
absolutely have a marketing agency for
construction companies but if that
doesn't sound good to you if you don't
like it you're going to burn out if you
like this other stuff you and let me
guess you can charge more right yeah you
can charge a lot lot more these guys
have okay so I have this like wants to
help contract I think that's maybe why
I'm connected with the vendors as well
because therapist go talk to a therapist
about it this is business this is that
personal childhood hangup you got
because your father had a construction
company it means nothing in the grand
scheme of things it's just your personal
BS chemical imbalance in your brain
telling you ignore logic ignore proper
business decisions your dad had a
construction company so you must do that
now I bet you if you went to your dad
who's probably a smart businessman and
you said I like doing this more it's
easier for me to serve my clients it's
easier to get clients and they pay more
I'll bet you your dad would say stop
being a tool and do that wouldn't he
probably yeah what do you need like do
you need to go to iasa in the woods to
release yourself from this burden or
what do you got to do here someone asked
me yesterday what what how's the last
been not 90 days have been for me since
it's been about that long since I
started and I said dialing in my offer
even though I felt like I dialed in on
day one but I didn't really know what I
was dialing it towards uh for me sitting
here right here here I'm thinking you
know what I need to just lean into the
all the existing work that I've done
which has have been for vendors inside
of our space not something I know
necessarily but it seems to be where
people are responding to the value that
I can bring I normally will look at your
website your socials your ads but it
sounds like we're going to Pivot here on
the office so it's probably useless to
look at that would you agree yeah I want
to hear your pitch for this give me your
pitch I'm going to give you one right
back let's go yeah I provide help no one
hit you no one killed your dog yeah give
me a pitch dude you got this give it to
me your events are amazing you have
incredible things going on at these
events and you need video to promote
these events to get more people there
and change more lives I can help you do
that that's it so we do that anywhere
with testimonials highlight re of the
event you can help uh promote your other
sponsors this is a win-win for not just
you but everyone all the people that
help you make this event possible do you
host events live events that make you a
ton of money when you do have you hosted
poed an event and the promotion for it
was okay but you know if you had
topnotch video promotional content you
could get double maybe even triple the
amount of people to your next event and
what happens if you get double or triple
the amount of people to your next event
you make double or triple the money my
name is Richard from Thunder media and
we specialize in taking your event and
making it look like the greatest event
on Earth every amazing moment every
testimonial the biggest highlights of
energy on stage the moments that show
that the people that come to that event
it was lifechanging we can take all of
that and we can condense that into one
promotional video that will show people
if they come to your event their lives
will change like this boom insert b-roll
of of a section of a video or like this
boom Another b-roll from another event
hey do you want amazing testimonials
that you can run as advertisements you
can put on your website like this and
then boom like like you have you know
multiple videos in one video of the
different ones and they all look dope
there's a scientific study when human
beings perceive that more effort or more
money went into something they are more
likely to watch it Mr Beast uses this in
every YouTube video he does he he shows
you how much effort he put into the
video and so you're just more likely to
watch it it's it's a psychological
principle and you can use a hack that Mr
Beast uses to grow billions of YouTube
views for your events and it's called I
forget the name of it but the the
whatever concept you just look it up
it's a psychological principle boom
right you use this and what is this it
shows that when someone puts more money
or more effort into something people are
likely to pay more attention which is
why people tend to watch television
content longer because it's high
production than they do low production
promotions on social media which means
if you look big if you look professional
if you look like a big deal people will
automatically view you as a big deal and
they'll want to be a part of it they'll
want to come to your event but you could
have the greatest event on Earth if it
doesn't look like the greatest event on
Earth on video when you promote you're
not going to get more people to that
next event and likewise if you had an
okay event but you made it look like the
greatest event on Earth then the next
time you hold that event it might be the
greatest event on Earth because so many
people came and they're just so hyped up
we can create that perception of your
event for your audience I want you to
click the button below to download a
copy of our portfolio and on the next
page there'll be a calendar on that
calendar you can select a time to speak
with us we'll take a look at your event
we'll take a look at XYZ we'll give you
a plan of what we can do whatever call
to action you want to do if you want to
give them a download if you want to send
him a portfolio and then what I would do
is I'd have them I'd have them download
the portfolio and then I'd give them a
call it's worth it because these are
large these you're probably going to
make a ton of money off each one I would
download it and give them a call another
thing you can do is can you create a
video promotion guide for events yeah
yeah okay so watch this but the first
step if your next event is coming up and
you'd like to have a chat with us about
us coming out and filming and making
your event look great book a call that's
straight to book a call or you could
also parallel test you could say
download My Guide or purchase for $5
purchase my video production guide for
events a list of 10 things you must have
in order to make your event look like
the greatest event on Earth and if you
want us to do it for you blah blah blah
or you could even do a guide on on how
to find the right production company but
then it pitches you I would test all the
same pitch different call to action and
I I would test each one of these and
find The Sweet Spot that's the idea so
the end of this would be click the
button below book a call we'll take a
look at your previous event the footage
from your previous event the promotion
from your previous event and we'll show
you how we can improve that click below
and we'll have a chat today boom is that
good yeah that's that's powerful for
sure what was the main point of that
pitch was it your production company was
it video no I mean it you let it with a
question like what would it look like if
your event was as big as it could have
be why do some people host events that
look Larger than Life what I would do if
I were you is I would film 15 different
hooks you know I'd just split test the
out of them cuz the hook is what keeps
them around for the rest of the video
but the point of that pitch was it had
nothing to do with video it had to do
with the fact that if you can make your
event look like a big deal it will
become impes video it will become a big
deal what if you didn't have a camera
you had a magic wand and it would just
create it do would they care no who
cares the point is it has to look
amazing so that it becomes amazing wow
that's the point that's your business
and we all know that when people hold
these events they make a ton of money
the money is there yeah no definitely I
mean that's what these guys just like oh
yeah I threw out it was my first time I
hadn't even finished a price book yet I
threw out some price and like oh yeah
let's do it let's do it I'm like oh
instead of the contractors who are
grilling you for exactly $100 you know
oh this guy does stuff for $200 a month
you're like what okay 30-day plan I'm
going here's what I want you to do and
then I want you to email me back in 30
days and and tell me how it went okay I
want you to shift your business to event
it doesn't even have to be coaches and
Consultants it can be real estate guys
it doesn't matter do you host an event
where you make money when people come to
the event maybe you're a coach maybe
you're a consultant maybe you sell a
real estate that's your target market
you need to create some video some
content and you need to go after those
people all right you can try some ads
you can do some Outreach you could can
go to events with a USB drive portfolio
it just depends on what you're more
capable of doing sounds like you could
probably do ads though right yeah yeah I
would also have an Instagram or a
YouTube channel some sort of at least
one social media platform where you
share all the mistakes that event
promoters make when promoting their
event and filming their event you know
here's a mistake you make when filming
testimonials at your event do you have
an event want to film the best
testimonials possible do this by the way
you want my you want our help DM me this
word you want our free guide the
10-point checklist for an amazing event
production download this guide send me a
message video they send it to you you
send them the guide hey by the way
when's your event great what did your
last event look like can I see it oh wow
that's good if we could make that look
10 times better do you think you'd get a
lot more people to buy tickets yes you
would when do you have time for a call
and we'll show you what we can do so
there's a lot of promotional strategies
there you pick the one that you feel the
most comfortable with but that's your
new offer that's your messaging that's
your pitch record it put it on video do
your fancy lighting that you're doing
right here I want you to email me back
in 30 days and I want you to tell me how
it's going okay all right sir
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