4 Ninja Hacks to Organize Your Online Market Research (Watch BEFORE You Write Copy)

Summary

This video script is a guide for creative entrepreneurs on harnessing market research and customer feedback to craft compelling copy that converts. The speaker emphasizes the importance of organizing data digitally, using tools like Google Sheets, and suggests 'copy banking' as a method to store and categorize customer language effectively. Tips on conducting client interviews, using transcription services like Rev for accuracy, and tagging information for easy reference are shared. The script concludes with a call to action, offering a free checklist to enhance website conversions and encouraging viewers to engage with the content.

Takeaways

• 🔍 Market research and customer feedback are crucial for creating compelling copy that converts potential customers.
• 📚 Organizing a large amount of data can be challenging, but it's essential to have it readily accessible when writing marketing materials.
• 📝 Copywriters should use real customer language and stories in their work, as these resonate well with the audience.
• 📈 Understanding customer feedback is not just about writing; it's about connecting with the audience and using their language effectively.
• 💬 People enjoy sharing opinions and information, which is a behavior that can be leveraged in copywriting to create a sense of community and shared interest.
• 📉 Market research methods such as interviews, surveys, and online observations can provide insights into customer needs and preferences.
• 📋 The speaker suggests using digital tools like Google Sheets, Evernote, Trello, or Airstory to organize research and customer feedback.
• 🎯 Tagging and categorizing information helps in quickly finding the right phrases and stories to use in specific marketing materials.
• 🎙️ Recording client calls can capture valuable anecdotes and stories that can be used in ad copy, as they often contain authentic and relatable content.
• ✂️ Transcription services can be a valuable tool for converting spoken words into written content that can be used in marketing copy.
• 📝 The importance of starting with research before writing any marketing material is emphasized, as it ensures the copy is grounded in customer insights.

Q & A

What is considered a 'secret weapon' in writing copy that converts according to the video?

Market research and voice of customer data are considered the 'secret weapons' as they provide insights into what customers want and need, which can be used to write compelling copy.

Why can organizing market research data be challenging?

Organizing market research data can be challenging because it can be overwhelming in volume, and it requires a systematic approach to make it easily accessible and useful when writing copy.

What is the purpose of using a client's or customer's voice in copywriting?

Using a client's or customer's voice in copywriting helps to create a connection with the audience, making the copy more relatable and persuasive, ultimately leading to higher conversions.

What does the speaker suggest as a starting point for organizing market research data?

The speaker suggests starting with digital organization using tools like Google Drive, Google Sheets, or other platforms like Evernote, Trello, or Asana to create a structured 'copy bank'.

How can survey responses be used in copywriting?

Survey responses can provide direct quotes, phrases, and insights from customers that can be incorporated into copy to make it more authentic and appealing to the target audience.

What is the importance of keeping a Brand Messaging Style Guide?

A Brand Messaging Style Guide provides in-depth research about the brand's positioning and voice, serving as a reference point for consistent messaging and tone in all marketing materials.

Why is it beneficial to digitize client calls or customer interactions?

Digitizing client calls or customer interactions allows for easy transcription and reference, capturing valuable feedback and language that can be used to enhance copy and marketing materials.

What is the recommended approach to transcribe audio or video files of client interactions?

The speaker recommends using a transcription service like Rev for its accuracy and cost-effectiveness, which typically charges around a dollar per minute of audio.

How can tagging be used to organize market research data?

Tagging involves categorizing information based on its potential use in specific marketing materials, such as sales pages or email sequences, making it easier to locate and apply relevant data.

What is the significance of the phrase 'what do YOU call that?' when conducting client interviews?

The phrase 'what do YOU call that?' encourages clients to describe things in their own words, capturing their unique language and perspective, which can be more effective in marketing copy than preconceived descriptions.

What is the final step recommended before writing marketing materials like a sales page?

The final step recommended is to start with the research, using the organized data from the 'copy bank' to inform and inspire the writing of marketing materials, ensuring they resonate with the target audience.