Tai Lopez on “How to scale a Coaching Business to $10,000,000/month” - LIVE Mentoring
Summary
TLDRIn this business mentorship session, the focus is on scaling a business to achieve a monthly revenue of a trillion dollars, aiming to surpass the global GDP. The current business model, which relies heavily on influencer marketing and affiliates, is discussed, with strategies such as implementing SMS marketing, developing a recurring revenue stream, and diversifying marketing efforts to include paid advertising. The mentor emphasizes the importance of controlling the narrative, creating a tribe-like following, and the potential of long-form content to solidify brand loyalty and credibility.
Takeaways
- 😀 The goal is to scale the business to a level where it surpasses the global GDP and runs through the business's bank account.
- 📈 The current business model is based on influencer marketing and affiliate marketing, with a significant growth from 1.6 million to 3.3 million in monthly revenue.
- 🤝 The business has a partnership structure and is open to implementing new strategies like outbound sales teams.
- 📱 There is an emphasis on the importance of SMS marketing and the need to build an SMS list for better customer engagement.
- 📈 The speaker suggests diversifying marketing strategies, including the introduction of paid advertising to complement organic reach.
- 💡 The concept of 'push' and 'pull' marketing is introduced, with the speaker advocating for a balance between the two to maximize business growth.
- 📚 The speaker discusses the importance of having a comprehensive business structure, likening it to the military's division of forces for effectiveness.
- 🔑 The idea of creating a 'tribe' or community around the brand is highlighted as a strategy for business growth and loyalty.
- 🔄 The speaker emphasizes the need for recurring revenue in the business model to ensure stability and scalability.
- 📈 The strategy of focusing on the top-performing areas (60%), developing new areas (30%), and having a backup plan (10%) is suggested for sustainable growth.
- 🌐 The importance of controlling all aspects of content creation, from short to long-form, is stressed to maintain a competitive edge in the market.
Q & A
What is the primary goal discussed in the transcript for the business?
-The primary goal discussed is to scale the business to make a trillion dollars a month, eventually running the entire Global GDP through the business's bank account.
What is the current monthly revenue of the business mentioned in the transcript?
-The business is currently making 3.3 million dollars a month in cash collected.
What marketing strategies is the business currently using?
-The business is primarily using influencer marketing and affiliates on Instagram, without running any paid advertising.
What is the nature of the product or service being offered by the business?
-The business offers training on how to start and monetize social media profiles, either with one's own product or mainly through affiliate products.
What is the speaker's approach to business divisions?
-The speaker divides business operations into 14 divisions, drawing a parallel to the military's structure, emphasizing the importance of not missing any division for effective business operations.
What is the speaker's advice on outbound sales for the business?
-The speaker suggests implementing an outbound sales team that calls potential customers after they provide their name, email, and phone number.
What is the speaker's view on affiliate marketing?
-While acknowledging the effectiveness of affiliate marketing, the speaker advises caution as building a business solely around affiliates can lead to potential legal and financial issues.
What is the '60 30 10' philosophy mentioned by the speaker?
-The '60 30 10' philosophy suggests putting 60% of energy into the current best-performing strategy, 30% into developing secondary business opportunities, and 10% into a completely different backup plan.
What does the speaker suggest regarding the introduction of a recurring revenue stream?
-The speaker recommends introducing a recurring revenue product to make the business more stable and salable, and to ensure a consistent cash flow.
What is the importance of content length variety according to the speaker?
-The speaker emphasizes the importance of creating content in various lengths to cater to different audience segments and to ensure a competitive edge in the market.
What advice does the speaker give on leveraging social media platforms like Instagram?
-The speaker advises to grow the business's own social media accounts, including Instagram and YouTube, and to create high-quality content that can be boosted to increase brand visibility and credibility.
Outlines
🚀 Scaling Business to Trillion-Dollar Ambitions
The speaker outlines a business mentoring approach aimed at dramatically scaling a company's revenue. The goal is to reach a monthly income equivalent to the global GDP. The conversation focuses on leveraging live mentoring to address all business aspects, from payment processing to marketing funnels. The business in question currently earns 3.3 million dollars a month, primarily through influencer marketing and affiliate sales without paid advertising. The speaker emphasizes the importance of diversifying marketing strategies, including implementing push marketing and outbound sales to avoid over-reliance on affiliates.
📈 Expanding Marketing Strategies and Diversification
This section delves into the importance of expanding marketing strategies beyond influencer marketing. The speaker suggests developing a paid advertising strategy to reach a larger audience and increase revenue. They also caution against relying solely on affiliates, sharing insights from a successful marketer who warns of the potential legal and financial risks. The speaker encourages building a backup plan and diversifying income streams to safeguard against fluctuations in business performance.
🛠️ Business Growth Strategies and the 60/30/10 Rule
The speaker introduces a life philosophy called the 60/30/10 rule for business growth. This rule suggests focusing 60% of energy on the most effective current strategy, 30% on developing secondary business opportunities, and 10% on a completely different backup plan. They also discuss the importance of recurring revenue, having an app, and building a tribal following for business sustainability and scalability. The conversation touches on the idea of becoming the biggest affiliate for one's own business to maximize revenue.
🎯 The Power of Content and Social Media Strategy
This paragraph emphasizes the importance of controlling various content lengths for effective marketing. The speaker categorizes content into very short, short, medium, long, and very long formats, explaining how each serves a different purpose in the marketing funnel. They advise creating content for all lengths to stay competitive, with a particular focus on long-form content to engage the most dedicated fans and establish authority in the field.
📱 The Role of Paid Advertising and Influencer Marketing
The speaker discusses the potential of paid advertising and the strategy of giving content creatives to influencers who can boost them. They note the importance of having a mix of organic and paid strategies, and the need to grow one's own social media presence, including YouTube, to establish credibility and reach a wider audience. The speaker also suggests studying top performers in the field to understand successful content strategies.
📚 Understanding Market Adoption and the Chasm
This section introduces the concept of 'Crossing the Chasm,' a marketing strategy that addresses different segments of the market, from pioneers to skeptics. The speaker explains the importance of appealing to pragmatists and skeptics to achieve significant business growth. They suggest using social media to showcase credibility and trustworthiness, which is crucial for skeptics who may doubt the authenticity of a brand's claims.
💰 Allocating Marketing Budgets and Boosting Brand Visibility
The final paragraph focuses on the allocation of marketing budgets, advocating for a significant investment in boosting brand visibility. The speaker suggests spending a substantial portion of net revenue on advertising to increase brand recognition and attract a broader audience. They share personal experiences with advertising and the impact of viral content, emphasizing the potential of a single powerful video to drive significant revenue.
Mindmap
Keywords
💡Trillion dollars a month
💡Live mentoring
💡Influencer marketing
💡Affiliate marketing
💡Product development
💡Outbound sales
💡Push marketing
💡Pull marketing
💡Recurring Revenue
💡Crossing the Chasm
💡Content strategy
Highlights
The ambitious goal of making a trillion dollars a month through business optimization.
The concept of live mentoring to address business challenges and questions in real-time.
The current business model relying on influencer marketing and affiliate strategies without paid advertising.
The impressive monthly revenue growth from 1.6 million to 3.3 million.
Teaching people to start and monetize social media quickly, primarily through affiliate products.
The strategy of dividing business operations into 14 divisions, inspired by military organization.
The importance of not missing any business division, akin to a military without an air force.
The plan to implement an outbound sales team to enhance the sales funnel.
The potential of SMS marketing as a missing component in the current marketing strategy.
The idea of creating a top-of-the-funnel product to attract a wider audience.
The recommendation to build a paid advertising strategy to scale the business further.
The warning about the risks of building a business solely around affiliates and the need for diversification.
The introduction of the 60/30/10 philosophy for business growth and diversification.
The suggestion to develop a recurring revenue stream for business stability and growth.
The emphasis on creating a tribe-like following for the business to enhance loyalty and sales.
The advice to control all aspects of content creation, from short to long-form, to maintain a competitive edge.
The strategy of making long-form content for the most dedicated fans to foster deep connections.
The importance of understanding the different segments of the market, from pioneers to skeptics, to effectively market to them.
The recommendation to invest in boosting a high-quality video to rapidly increase brand visibility and credibility.
Transcripts
so we're going to go over your business
and and see how to make a trillion
dollars a month is the goal we won't
settle until you make the entire Global
GDP it runs through your bank account
that's good yeah the idea was that I
would like a live mentoring
um where you know you can ask them all
the questions that you want we could
look into the payment processor into the
funnel into everything and
um so you can ask questions back etc etc
just a smooth talk on you know how you
can take your your business to the next
level scale it and um yeah I guess we
can get started right let's hear about
you
I heard you're killing it and you're
feeling it but we want to kill it more
you want to kill it more yeah right we
want to be number one okay so um we're
currently doing 3.3 million yeah a month
cash collected yeah and we are using a
lot of Affiliates right to get there
and to to be honest I I know I just need
to put in more in influence your
marketing because we do the influence
margin on Instagram mainly you don't run
any paid advertising it's a influencer
marketing and Affiliates okay and
yeah so last month we did 3.3 the month
before it was 1.6 so Doppler right the
the number and then we wanna I wanna
know we want to know how can we double
it again is it you have a business
partner here too or just you we are
conversation together yeah
so what what's the product
yeah I teach people how to start a
social media and then monetize it as
quickly as possible okay either with
their own product or mainly use an
affiliate product so you know Bishop
yeah
okay so this is how I always think about
business
like I so I've done you know
different size businesses I've done
small medium large I've been last year
my holding company did like 850 million
in Revenue but not all from one company
but
so I've seen
it gets more complicated when you get
bigger
um so I like to divide everything I call
this the 14 divisions like think like a
military person right so the military is
basically the most effective force in
human history you got Army like the
Greek Army's been around for thousands
of years U.S militaries the most
powerful part of the us so
number one
is people
number two
is product development
new product
development
and I won't get through all of these
because we only have two hours but the
third one is
legal sorry
Finance
your accounting side
then here I call it
push marketing
and this is the one you said you don't
have yet
then you have
whole marketing
and then
seven
you have
I call it outbound sales or one-on-one
sales
so how many how many outbound sales
people do you have that are closing do
you have phone sales
or is it all automated funnels we have a
show the when the option they give us
the name and email yeah and then they go
to a vsl yeah and then after 14 minutes
a bottom pops where they can go buy it
directly yeah after 17 minutes they can
fill out a form yeah and uh
is it a video call a video call okay
and uh I just uh we are about to
implement the outbound sales team now so
it's name email and phone number right
you're gonna call them are they mostly
us yeah
do you have a text list SMS list you
built no yeah you should do SMS
marketing but that so it push marketing
is paid
you're pushing your message on to other
people who might not want it pull
marketing is what you're doing now which
is just like organic like you make good
posts people come to you so yeah you you
basically one of the important things is
and I can do the other seven but you
never want to have any division missing
in your whole business it'd be like
having a military and you forget to have
airplanes right you're you're not you
get so just implementing this now you do
affiliate marketing technically is a
type of pay are they doing they do
organic I teach them how to use
Instagram English so you use your own
fault your own people your teaching to
sell kind of like Andrew Tate kind of
thing yeah gotcha okay
yeah yeah that's a good technique people
started doing that around first time I
saw people doing that right like 2007
people were doing train your own
Affiliates to then sell your own product
actually network marketing was almost
the first place to do that which has
been around for 50 years anybody do
network marketing
no multi-level marketing okay so can we
see can I see the the
ads let's see the ads no no but I mean
let's using carousels or something yeah
let me see that Carousel yeah do you
have one does it come up on you yeah
Okay click there so the your students
are reposting this on here pretty much
pretty much we just started to uh I I
tell them what kind of videos to do yes
right because they get the most views
yeah and now I we started implementing
this new Carousel and then I teach them
how they just changed my picture with
theirs and how many uh let's see can I
what's a good performing one let's look
at the ads do that one that got 43 000
there up a little bit or 102 000 what's
that one songs yeah yeah and make one
thousand dollars a day so this one
you're not actually teaching this right
this is just uh no it's just like
basically explaining right yeah this is
model like a lot of work right yes and
then we're basically making the
transition to showing people like how
affiliate marketing can work right yeah
yes but I'm saying this grass painting
thing isn't something any of your
students would do no no yeah no yeah
I didn't know I was like
yeah yeah yeah that's what I'm saying
yeah
so this has always been my philosophy
it's like
try to go insanely wide top of the
funnel so this is a top of the funnel
Builder it's not necessarily about your
product
so yeah the way I think of that you know
top of the funnel
and by the way when you do your paid ads
you need to build out your ads do you do
top of funnel mid funnel bottom of
funnel stuff
you guys don't do that much paid ads
right so I'll show you who here does a
lot of paid ads anybody
yeah do you divide your ad campaigns
like that
yeah so you have top funnel
mof
bof and when you go back to here you can
think
you can think about your push marketing
and pull Marketing in the same way you
can even think about new products that
way meaning you can build a product
that's just for the top of the funnel I
knew a guy who's a Romanian guy he was
he was making a lot of money like he's
making three four million a month it's
top of the funnel product was like a
little survival pocket knife
they had like a flashlight or something
built into it but it wasn't the main
thing he wanted you to buy here so this
is a top of funnel have you ever just
boosted this just press boost
so the way I always kind of like oozes
through the influence yeah yeah but I'm
saying just to build out so here's the
thing D to me you should also build out
a paid
strategy too it was me if you want to
make three million and go to 10 million
you're probably gonna have to do paid
you know maybe just like leave little
backgrounds the way become a new page
yeah like we have like list of lunches
yes who basically pay them yes yes right
yes it's kind of like paid ads yes but
not targeted yes with influencers pages
but but my philosophy is so affiliate
marketing is big but so I had there was
a guy back started I don't know he's the
guy who kind of invented vsl so there's
a few people that say they invented
vsl's ones John Benson one's this other
guy Ryan Ryan always said he was huge he
was making about 10 million a month
netting six million dollars a month he
retired he became a DJ you know when
entrepreneur made a lot of money when
they become a DJ and an art collector
anyway he's the smartest marketer I've
ever seen but he doesn't care that much
about money anymore he made 100 million
bucks and then quit
he said be careful building your whole
business around Affiliates there's lots
of problems that can happen with
Affiliates even in the U.S for legal
things
so for me
it's not just about making more money
it's about diversifying the safety of
your money so if you're making three
million a month you're going to feel
horrible if you go back to making 700
000 a month even though that's a lot of
money
when did you make it how many years ago
did you make your first 700 000 a month
a few months ago yeah but already that
you but the human brain goes crazy and
already it you create contrast bias so
the second you taste a Lamborghini if
somebody gives you a moped you're going
to be depressed even though you used to
be walking before so all I'm saying is
yes keep doing Affiliates but always
have a backup plan I have a philosophy
in life called 60 30 10.
and whatever's working the best now put
sixty percent of your energy into it
then start developing new things with 30
of your energy that's like your
secondary business
and then have a totally different backup
plan
so for you I would do 60 of all your
energy focus on this strategy you're
doing now with Affiliates but I would
develop out a 30 strategy that you
controlled no Affiliates email list SMS
list
do you have your own app
no app do you have a recurring Revenue
no yeah I would build out recurring
Revenue recurring Revenue can save your
life it also makes your business more
salable
I'll show you this watch this is I think
the most important thing
for the Year 2023. this is kind of a
business model formula that I use
so trade you want to make more money you
got to trade up your business model so
how can you make this tribal
so that's what that's what um Andrew
Tate did he called himself top G so he's
the chief of the tribe and it's like who
will come die for me there's people like
kill for
Andrew take Donald Trump did the same
thing it's like make America great again
people wear a hat you got a red hat that
means you're in Donald Trump's drive and
right now they're trying to there's all
these people issuing death threats
against the judge that's trying to send
Donald tree as like a full tribe so you
need to think about what's the name of
the product seven figure accelerator
yeah seven figure seller you need to add
a little tribal always have some
recurring Revenue there's no big
business that doesn't have recurrent
Revenue think about yeah
what about go even big remember 67 steps
if you're gonna copy
copy the top go straight to the top so
click funnels Russell is a friend of
mine but
Jeff Bezos was 200 million people paying
them on recurring for Amazon Prime
that's another level crazy 200 million
he has like half of America as on Prime
it's mind-blowing and then he raised the
price what is it now like a hundred and
twenty dollars or something
think about that recurring cash flow
screen you wake up
200 million subscribers are going to
rebuild it's just nuts so yeah you need
you don't have to have all your business
recurring but I would introduce a
recurring product for sure then I would
build out some kind of an app and you
can do this over the next 18 months you
don't have to rush into this
this is an important one to get bigger
debate debatable
so
everybody to get bigger to consistently
make if you want to make more than 50
million dollars a year like CrossFit is
debatable people argue and that guy
became a billionaire Andrew Tate's
debatable Donald Trump's debatable Kanye
West debatable so you have to kind of
add in something that makes you because
it's hard to just organically push past
50 million dollars now there's too many
other faces on social media and then
ecosystem which is like cross-selling
you know
do you have what's the highest ticket
product you have now 50k that's a this
Mastermind or no a mastermind that's
just for a WhatsApp message and one life
call with me for you yeah
do you have
do you do Partnerships and take equity
in people's business I was planning on
yeah but I don't do it now yeah yeah I
have I have Eco so for me I have zero to
ten dollar a month product 10 to 100.
100 to a thousand I have a million I've
had people pay me a million or more
So eventually you can build that out
how
how what did you shots one million info
just blowing people's Brands up you know
people like Sam Evans people like that
once you get big enough once your top of
the funnel is Big you can pretty much do
whatever you want like that but anyway
let's go back to I think the thing you
guys want to know what's the big so you
know your business better than me I'm
kind of giving General stuff what do you
think's the number one thing that takes
you too
the next income level your opinion
okay
yeah fourth house or something yeah but
so it's 80 20 rules only a few of them
that do all the revenue
so my thing is why not become your
biggest affiliate yourself so you're
teaching other people to run paid ads
why not run paid ads or something like
you do with paid ads you can go nuts you
you can make
I've spent a billion my business partner
spent a billion dollars on Facebook ads
on our own businesses we're over more
than a billion so you can I mean then
you can put your Revenue anywhere you
want to go if you want to make a hundred
million dollars now what happens in the
modern world is eventually your CPA gets
too high if the product's niche is too
small
but I think you should so basically
what's happening you're giving content
creatives to people
and they're boosting them most of them
following on Tick Tock Instagram yes but
you said some of them are doing paid too
or no none
how many accounts do you have doc I call
them daughter accounts that you own
yeah yeah good so that's good so you
have 25. we're just getting started with
that yeah yeah Clips Joe Rogan Connor
clip thing do you have a podcast uh just
data yeah and then we're gonna crop it
up and we I have yes where's my he's
there camera guy that is walking around
okay
a lot of Germans yeah anyone's
interesting also Edmond I guess for
everything like yesterday
um even if you talked about like long
form content yes implementing one from
confidence because Philip right now so
fast only short faster yeah I think as
many people in the audience only run
shop from contact yeah so if one thing
maybe you'll learn from the way I think
about things it's like there's an old
uh
there's an old joke about of old bull
and a young bull have you ever heard
this joke I don't know if you heard
there's an old there's an old bull and a
young Bowl they're on a hill they're
looking down
and there's a whole bunch of cows down
there
and the old the old the young bull says
the old bull
let's run down there and one of
those cows
and the old bull says no son let's walk
down and them all
so if you go slow you can do everything
so my strategy like with
I took like three years off from social
media I got burned out I just needed a
break I like to do other stuff covid I
went off the grid was on my farm but
I've been watching what everybody does
you know and um I've already been like
I've been the most Google person in the
world before I've already seen you know
what that life is like so now I'm more
about
how do I so watch this let's take any
subject content
okay I call this for pull marketing
you're you're trying to pull people in
without spending any money
so you have this is how I divide it up
with my team you have very short
okay this is basically zero to thirty
seconds
okay vs I call it
all right then I have short
now you can go up to two minutes
like Instagram you can even boost a one
minute 59 second piece of content so I
consider that short then medium is two
to ten minutes
okay
and then I have long
so that's 10 to 20.
Mr Beast is is a guy who's following me
for a long time when he got started and
he flew he wanted to come meet me in
2020 so he flew up
at that time he liked this length right
here he told me he said the algorithm
changed he said right then I was like 12
minutes was a very powerful
you know length and then you have very
long
which is what Joe Rogan does so he has
about two to three two to four hours
Let's just call it you know 20 minutes
to three hours
so for me if you want to make more money
consistently you have to control all of
these
and that's what I was saying going back
here
think of it as competition
[Applause]
if
because somebody's gonna copy your whole
business it'll only take like three
months for people to start copying
if they put in all the divisions better
than you they're gonna beat you because
they can pay out their Affiliates more
they can outspend you so you got to
remember the main thing now that's
happening is it's so competitive
if you don't do everything somebody else
will do everything and then you lose to
them right so
going back here if I'm making now how I
make I'm starting to come back to social
media
to the best way to do it
is to
on purpose make every one of these
lengths now you can the laziest way
which is okay is just make very long
and then slice it all up
do a 10 minute version of it a two
minute you know but the best somebody in
this room if you do this you'll be able
to beat 99 of people
do specifically make three hours
once a month do a three hour podcast
bring five guests on guests are good to
meet people too
like you're going to need a lot of
connections so I would make this content
specifically you should do once a month
a long ass podcast
but you should also shoot segments just
for every one of these right now you're
doing mostly this too right
this stuff medium crushes what's that me
and I mean they just did
uh Tucker Carlson just did like a
two-hour one that got the most people
watched in his 95 million people watched
it last week was that Tristan Tate and
Andrew Tate they did on adult so
watch what the best people in the world
are doing the best people dominate here
Joe Rogan has what's that guy who has
that podcast he just had you know who
sebum is
type in sebum type in sebum best
exercises this video just went crazy
viral
this is like Mr Olympia okay how many
likes of views does this have and how
many likes I saw 50 000 likes
what's your views on it
yeah 2.8 million so that's this length
right here
now go watch the whole interview click
on the link click on this guy's Channel
and find the big the whole interview
so how many how many
it only has 20 000 views I mean likes
twenty thousand likes only and only 700
000 views
so that's an exam but this is why you
have to make long form
long form is for your biggest fans
so usually he made this it's not a
failure even though this got only 700
000 views this one right here this is
kind of what Mr Beast told me this is
the most powerful TED Talks are long 18
minutes TED Talks they found that's the
maximum people can pay attention so
that's long
this let's go on Mr Beast right now pull
up Mr Beast for a second
by the way always study the very very
top guy Mr Beast he came when he came in
2020 he said I have 25 million followers
I'm gonna be the biggest and now I think
he's he's the biggest human he got the
most part so let's just see look at the
lengths he's doing right now
and then sort it by most views
so you can see this squid game one
was in that that's the most viewed one
was right around long
and then
you could see all of them what's the
shortest there's one number 12 minutes
so it's the same that same now do more
these are go back in time do the by sort
by the most new
yes and he's going down that's a 10
minute one this is a six million a six
minute one sorry
eight minute one a thousand blind people
yeah click on the eight minute one
9.8 million likes on that video that's
insanity
so anyway on the content side
you're gonna have to you're gonna have
to do it all because somebody else is
going to do it
and if you don't like doing long just do
once a month
you know that's enough this is for your
biggest fans here
this right here is for the most people
that no these are common this is middle
of the funnel so people who kind of know
you but don't really know you yet that's
this this right here
people who already know your brand
they're gonna watch this
so you got to keep your tribe loyal this
keeps them loyal to you
this right here makes them buy from you
this right here is new people who don't
know you
let me ask you all a question how many
people here see people in shorts and you
see them all the time but you couldn't
tell me who their name is
there's some woman that pops up on my
other I don't know who the hell she is
but I think she makes a big mistake
because she doesn't drive me to go watch
something longer
if you watch one Joe Rogan three hour
thing for the rest of your life you'll
know his first and last name now who's
your let's see one of your top
Affiliates it's up the chop affili yeah
what's one of the Affiliates could you
chime in Milford okay let's see her okay
she is
was she big before this or you helped
her she's thought of him from nothing
with you okay okay go over hers
like just hover over them so I can see
keep going which one that does really
well for her where did she drive most of
her traffic from Instagram
from this
what's one that you think did the best
for her it's probably one of the
Disciples of videos
there's also on here click on that one
that that got the most for her
and then just the last one drives her
people in right they exactly him yeah
yeah
I I stick to what I said first I think
you need to turn on your paid
advertising for your own account
the only time you don't want to do it
for your own account is if you're super
controversial like Andrew Tate because
he gets kicked off Instagram then you
build all but he used to be on Instagram
he's the DME so he was all over he was
on Instagram until what eight months ago
I think you need to grow your own
account all of them including your
YouTube
because here's the thing
have who's ever read write this book
down have you ever read this book
pull up pull it up on the on this on the
screen crossing the chasm
crossing the chasm you can put
book just put in c-h-a-s yeah right
there that book
yes click on that one
yes everybody you should read that book
that's one of the most famous business
books that nobody reads now it's like a
classic book
basically what hey here's what happens
here's how business works so
a few people are here
a larger part of the population is here
then here
you have a lot of people
okay and then so you have like four
categories of people one two three four
here you have like billions of people
so these are called pioneers
there are very few Pioneers the first
people like Jeff Bezos was a Pioneer for
Ecom he built a econ store in 94. then
here
these are called you can call them first
Movers
okay
so this person Steve Jobs at the
beginning when he launched his first
laptop it wasn't very good but there's
certain people who just love it then
right here
there's
a long way and there's a lot of dead
bodies here
these are all the entrepreneurs
who made money here and then they
thought they could make money forever
using their same strategy
but you know what these people are right
here
these are called
put this in
how many people here speak German as our
first language
I think it's pragmatisk who put it in
German pragmatists
p-r-a pragmatica
okay these are pragmatists and then you
know what these people are
Skeptics
so the companies that make the most
money
to make a trillion dollar company you
have to have every single one of these
groups buying from you
okay this group's the hardest at least
you want these three so right now you're
the Pioneer this is you
there's not many of you so you don't
want to only sell to yourself there's
like this whole room is it right right
now you have a lot of first Movers
and this is probably let's say this is
one percent of the population
this is about 10 percent of the
population
this is let's say 30. and this is like
60 approximately okay
the math doesn't quite add up but you
know what I'm saying
so right now you could you can make
about 30 to 50 million dollars a year
here
but not here you can't make that much
without getting these people so for
example
pragmatists only buy an iPhone with two
of their friends buy an iPhone
so who remembers buying their first
iPhone I remember getting mine like 09
or something oh wait but I had for
technology I'm kind of a pragmatist I
don't care about the newest technology
like I'm not trying every VR goggle and
all that
once enough of my friends had it I
bought an iPhone my mom
and my grandma she was 100 years old she
was a skeptic she's like I don't need I
have a flip phone it's good enough
and we had to like convince her for like
one year that she should get an iPhone
then she sent one text in her life
it was funny she said hi she's German
she's like I don't need this so right
now your marketing is more here
because think about it let's say
somebody's skeptical of your brand okay
so they click over and they go to your
Instagram go to his Instagram
so in your opinion what are what's a
skeptic gonna say when they see your
it's too good to be true in this game
don't forget not The Logical stuff
what's the emotional stuff
just hover over one of your posts
they're gonna say oh he only gets 200
likes on his stuff how does he know that
much about Instagram
think of the meanest most I get
skeptical people that are trying to find
the worst thing so people are gonna just
doubt that you know what you're talking
about they're gonna be like this
guy he doesn't know about affiliate
marketing trust me I know how Americans
are
so you need some of your posts getting a
million views
you know I just started coming back
posting to Instagram I wasn't posting
much for like two years
and you need like go go to my channel
for a second I'll show you
by the way you should go on other
people's podcasts
that that's a big thing
so if you go
like this is one dude this this one I
just posted
click on the first one
no no the very top first one the one
that's pinned this one I J just post
this is like a week old and it went
viral
it's the tequila ones so turn it off for
a second so this one got 146 000 likes
and I don't know how many views six
million you need some of those on your
profile so you need to boost some so you
have some hundred thousand two hundred
and you're gonna get sales from it so I
think what you need on your Instagram
is a really bad ass
uh length right about here
short meet about two minutes long that
you just boost
you spend a million dollars this year on
it and it's just your story
and why this thing works and you should
make a good video one good video can
make my hair my garage make your 100
million bucks one good video
that was a three minute I think
pull up how long here in my garage was I
forget how long it was
it
yeah my land my Lander was 90 minutes I
had a 90. you click that into a 90
minute vsl
yeah three minutes fifty and that's only
one version
that though I built like there was like
five of them I have them hidden on my
channel those did like five percent of
the world saw that ad it was like
hundreds of millions of views it was
crazy so
I like the one right below it
nothing else I got 26 million
um
to cross the chasm
if you're making a million a month you
should be paying 100 Grand a month for
sure on just pushing your brand name up
so all day long that's low I'm more
aggressive I would spend at least 20
percent of my net pushing my whole brand
up oh
you just show up back in the days when I
did the Drop Shipping like everybody
else I got my Facebook account banned
yeah and and that is connected to my
so I just got somebody to unlock it for
me right so it's on on the paint again
so you connect the Instagram to Facebook
yes add account and then you just if
this video gets 1000 likes yes you pay
to boost that exact video yes or I would
do YouTube bad just upload a two minute
YouTube video
and maybe don't even so I I always spend
when when I'm pushing my brand I kind of
do like this I do remember I told you 60
30 10. so what's your what's your
marketing budget right now
everything we're trying to spend
everything but I'm saying what did you
spend last month a million paying
Affiliates what I count affiliate payout
as your ad spend what did you spend so a
million was paid to affiliates
you know what's crazy you don't have any
videos showing you paying
affiliates
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