How to Do Keyword Research for Blogging | FREE SEO Tools for Beginners

Summary

In this informative video, Corey Alexander teaches beginners how to start a blog and make money online with SEO-optimized content. He introduces a simple, cost-effective method for keyword research and content planning, utilizing free tools like AnswerThePublic and Google Sheets. The tutorial covers understanding user intent, competitor analysis with Moz and Keywords Everywhere, and choosing topics with low competition and high search volume. Alexander's approach is aimed at long-term blogging success or freelancing as an SEO writer.

Takeaways

• 😀 Corey Alexander is a writer and content creator who has been blogging since 2018 and aims to share knowledge on making money online with writing.
• 🔍 The video provides a method for beginners to conduct keyword research and generate topic ideas for blogging without spending much money.
• 📝 SEO (Search Engine Optimization) is explained as the process of optimizing blog posts to rank on Google's first page, which can be leveraged to monetize blogs.
• 💡 Two main ways to make money with SEO are discussed: creating your own blog with ads, affiliate links, and digital products, or offering SEO services as a freelancer.
• 🚀 The tutorial focuses on simplicity and affordability, using free tools for keyword research to avoid overwhelming new bloggers.
• 🛠️ Three tools are recommended: AnswerThePublic for keyword ideas, Google Sheets for organization, and Moz and Keywords Everywhere Chrome extensions for competitor analysis.
• 🔑 The importance of user intent is highlighted when selecting keywords, ensuring they align with the blog's informational or commercial purpose.
• 📉 The script advises on analyzing competition by looking at domain and page authority to assess the likelihood of ranking for chosen keywords.
• 📈 Keywords Everywhere is used to find search volume and competition, with an emphasis on targeting keywords with high search volume and low competition.
• 📝 A content planner is created from the research, prioritizing topics by competition and search volume to plan blog posts effectively.
• ✍️ The final step is to write SEO-optimized content, with a follow-up video promised to cover this aspect in more detail.

Q & A

What is the main topic of the video?

The video is about a method for conducting keyword research and generating topic ideas for blogging, with the goal of ranking on Google search results.

Who is Corey Alexander?

Corey Alexander is a writer and content creator who has been blogging since 2018 and shares knowledge on how to make money online with writing.

What challenges does a beginner blogger face in 2022 according to the video?

A beginner blogger may face challenges such as deciding what topics to write about, writing blog posts that get views, understanding SEO, and leveraging it to make money.

What is SEO and why is it important for bloggers?

SEO stands for Search Engine Optimization. It's important for bloggers because optimizing posts for SEO helps to rank them on the first page of Google search results, which can drive traffic to the blog.

How can bloggers make money using SEO?

Bloggers can make money by creating their own blog with SEO-optimized content to attract traffic and then monetizing it with ads, affiliate links, and digital products. Alternatively, they can offer SEO writing services as a freelancer to businesses.

What is the first step in the keyword research method presented in the video?

The first step is to use AnswerThePublic.com to generate keyword phrases related to the blog's niche and download the results as a spreadsheet.

Why is it recommended to filter the keyword list by relevance and user intent?

Filtering by relevance and user intent helps to focus on creating content that matches what the audience is looking for and is aligned with the blog's purpose, increasing the chances of ranking higher in search results.

What are the two free Chrome extensions recommended for competitor analysis in the video?

The two free Chrome extensions recommended are Moz for checking page and domain authority, and Keywords Everywhere for determining search volume.

Why is it important to check the domain authority of competing websites when choosing a keyword?

Checking domain authority helps to assess the competition level for a keyword. Lower domain authority of competitors on page one indicates a higher chance of ranking for that keyword.

What does the video suggest for organizing the content planner?

The video suggests organizing the content planner by competition first and search volume second to prioritize writing blog posts that have a higher potential for traffic.

How does the video address the concern about the accuracy of search volume data from Keywords Everywhere?

The video acknowledges that the search volume data may not be entirely accurate and should be considered as a relative metric. It advises not to focus solely on high search volume but to prioritize keywords with lower competition.

What is the final step mentioned in the video for creating content?

The final step is to start creating SEO-optimized content for the blog or clients, which will be covered in a follow-up video.