⚡️ BYE! Kenapa Banyak Orang Meninggalkan ADOBE

Summary

The video script discusses the recent controversy surrounding Adobe, where users are increasingly dissatisfied with the company's practices. Adobe, once a dominant force in creative software, has faced backlash for its subscription model, hidden fees, and alleged misuse of user content for AI training. The Department of Justice is now pursuing legal action against Adobe for these practices, which has prompted many to switch to alternative software like Affinity, offering a significant discount in response to the situation.

Takeaways

• 📚 Adobe has faced controversy and legal action for alleged illegal practices and pressuring its users.
• 💼 Founded in 1982 by Charles Geschke and John Warnock, Adobe started as a page description language company and later expanded into consumer software with products like Photoshop and Illustrator.
• 🎨 Adobe's software suite became a standard in professional creative industries, similar to how Microsoft Office is for office documents.
• 🔒 In 2012, Adobe introduced the Creative Cloud subscription model, which eventually replaced the one-time purchase model in 2013.
• 📈 The subscription model significantly increased Adobe's revenue and profitability, with a substantial growth in subscribers and cash flow.
• 🤖 Adobe integrated AI features into its software and released Adobe Firefly, an AI image generator, in September 2023.
• 🚫 In June 2023, users were notified of a change in Adobe's terms of use, which included a clause allowing Adobe to access and analyze user content, leading to widespread dissatisfaction.
• 🔄 The controversy escalated as users felt coerced into agreeing to the new terms, with no option to opt-out without losing access to Adobe's software.
• 🔑 Adobe was accused of potentially using user content to train its AI models, raising concerns about privacy and the violation of non-disclosure agreements with clients.
• 🔄 Following the backlash, Adobe revised its terms to clarify that it does not use user content to train generative AI models unless explicitly submitted to Adobe Stock.
• 📉 The controversy led to many users switching to alternative software, with competitors like Affinity offering discounts to attract disgruntled Adobe users.

Q & A

What significant change did Adobe make in 2012 regarding its software distribution?

In 2012, Adobe introduced Adobe Creative Cloud, a subscription-based service, as an alternative to its traditional one-time purchase software model.

Why did Adobe shift to a subscription-only model for its Creative Cloud in 2013?

Adobe shifted to a subscription-only model for Creative Cloud in 2013 due to the high enthusiasm and adoption rate of the subscription service since its initial launch.

How did Adobe's revenue and user base grow after the introduction of the Creative Cloud subscription model?

Adobe's revenue and user base grew significantly, with 1.4 million subscribers by the end of 2013, generating a revenue of $4.06 billion and a cash flow of $1.15 billion.

What controversy arose in June regarding Adobe's Terms of Use?

In June, a controversy arose because Adobe's updated Terms of Use stated that Adobe could access and analyze user content without providing an option to opt-out, leading to concerns about privacy and content misuse.

What was the main concern of Adobe users regarding the new Terms of Use?

The main concern was that Adobe could potentially use users' content to train its generative AI models, such as Adobe Firefly, without explicit consent.

How did Adobe respond to the controversy over its Terms of Use?

Adobe revised its Terms of Use with clarifications and explanations to assure users that it would not use their content to train generative AI models unless explicitly submitted to Adobe Stock.

What actions did the Department of Justice take against Adobe in response to the controversy?

The Department of Justice sued Adobe for illegal actions against its consumers, including conditioning users to subscribe to annual contracts that were paid monthly and making it difficult for users to cancel their subscriptions.

Why did some users face issues when trying to cancel their Adobe subscriptions?

Users faced issues such as hidden early termination fees, confusing cancellation processes, and poor customer support experiences, which made it difficult for them to cancel their subscriptions without incurring additional costs.

What alternative software did users turn to after the Adobe controversy?

Users began switching to alternative software like Affinity Photo, DaVinci Resolve, and Final Cut Pro, which offered different pricing models and features.

How did Affinity take advantage of the situation to attract Adobe users?

Affinity offered a 50% discount on its software packages, allowing users to access all of their applications across various platforms at a competitive price.

What does the speaker suggest as a lesson for Adobe from this controversy?

The speaker suggests that Adobe should learn to value its customers more and avoid aggressive practices that could alienate them, as users may switch to other software if they feel their concerns are not addressed.