The Impact Of Trends and AI On Businesses l Morning Brew Daily
Summary
TLDRIn this insightful discussion, Gary Vaynerchuk addresses the shifting trends of Gen Z's declining interest in alcohol and the impact on the industry. He shares his thoughts on the 'attention economy' and the importance of capturing and maintaining an audience in the digital age. Gary also delves into the effects of social media on youth, emphasizing the role of parenting in navigating these challenges. His new book, 'Day Trading Attention', offers strategies for building brands in the ever-evolving social media landscape.
Takeaways
- 🍷 Alcohol Consumption Trends: The script discusses a significant trend of Gen Z and younger generations moving away from alcohol, but emphasizes that this doesn't spell the end for the industry, as there's still substantial consumption and opportunity for new brands.
- 📉 Business Impact: A decrease in alcohol consumption, even by a small percentage, can be challenging for businesses, but the best players in the market are expected to gain more attention and continue to thrive.
- 🌐 Attention Economy: The concept of attention as a form of currency is highlighted, with the speaker sharing his broad interest in trending topics and the importance of staying informed about a wide range of subjects.
- 📱 Break the Web App: The speaker mentions an app called 'Break the Web' that tracks trending topics across the web using AI, indicating his interest in tools that help monitor cultural shifts and trends.
- 🔍 Macro Curiosity: The speaker describes his approach to staying informed about many topics without going too deep into any specific area, except for his passions like sports teams and wine.
- 🎤 NLE Choppa's Rise: The potential for certain individuals like NLE Choppa to become significantly more famous is discussed, indicating the speaker's belief in the power of social media to propel individuals to stardom.
- 📚 Book Update: The speaker is releasing an updated book called 'Day Trading Attention,' which follows up on a previous work and reflects on changes in social media and branding strategies over the past decade.
- 📈 Social Media Shift: A major shift in social media dynamics is highlighted, where the focus has moved from building a large following to creating quality content that resonates with audiences.
- 🤖 AI Influencers: The rise of AI influencers is predicted to significantly impact traditional social media influencers, much like how social media influencers have affected traditional celebrities.
- 🏠 Parenting and Social Media: The speaker argues that the key to children being alright with social media lies in responsible parenting, suggesting that parents should have more control over their children's social media exposure.
- 🏈 Sports and Media Evolution: The speaker discusses his investments in various sports leagues and the potential for new sports to rise in popularity as media consumption habits evolve.
Q & A
What trend is observed among Gen Z and younger kids regarding alcohol consumption?
-The trend shows that Gen Z and younger kids are moving away from alcohol at significant levels.
How does the speaker view the potential impact of a decrease in alcohol consumption on businesses?
-The speaker acknowledges that even a 5 or 10 percent decrease in alcohol consumption can be tough on businesses, but also emphasizes that there will still be opportunities for new brands to succeed.
What new app has caught the speaker's attention and why?
-The app 'Break the web' has caught the speaker's attention because it tracks trending topics across the entire web using AI, similar to what Twitter does but on a broader scale.
How does the speaker describe his approach to staying informed about trends and topics of interest?
-The speaker describes his approach as being 'macro curious,' staying broad and informed about a wide range of topics without going deep into many, except for areas he is particularly passionate about.
What does the speaker believe will happen to the attention economy if TikTok were to disappear?
-The speaker believes that if TikTok were to disappear, it would cause a significant reset in the attention economy, with platforms like Instagram and potentially new startups capturing the displaced audience.
What is the title of the speaker's new book and how does it relate to his previous work?
-The new book is titled 'Day Trading Attention,' which is a follow-up to 'Jab, Jab, Jab, Right Hook.' The speaker's thesis has evolved to focus on the concept of 'day trading attention' in the context of social media.
How has the nature of social media engagement changed according to the speaker?
-The speaker explains that the focus has shifted from building a large following to creating individual pieces of content that resonate and finding the right audience, indicating a move towards a meritocracy in social media.
What does the speaker think about the potential of AI-generated content and influencers in social media?
-The speaker is bullish on AI influencers, believing that they will significantly impact traditional social media influencers, much like how social media influencers have affected traditional celebrities.
How does the speaker view the concept of 'cringe' and its use in social media?
-The speaker views 'cringe' as a form of banter or expression that is often rooted in envy or a lack of personal happiness. He suggests that those who use it negatively may be projecting their own insecurities.
What is the speaker's perspective on the impact of social media on kids and the role of parents?
-The speaker believes that kids will be alright if parents take responsibility for their children's media consumption, suggesting that the real issue is parental delusion and a lack of consequences for children's actions.
How does the speaker's experience in the wine industry relate to his views on social media and influence?
-The speaker's experience in the wine industry, particularly with Wine Library TV, taught him the power of honest opinions and the importance of authenticity, which he applies to his views on social media influence and engagement.
Outlines
🍷 Alcohol Consumption Trends and the Attention Economy
The speaker discusses the trend of Generation Z moving away from alcohol consumption and the impact it might have on the industry. He acknowledges that while there may be a decrease in overall alcohol consumption, there is still a significant market with opportunities for new brands. The conversation shifts to the attention economy, where the speaker shares his broad interest in trending topics and his use of an app called 'Break the Web' to track them. He emphasizes the importance of staying macro curious and adapting to changes in social media, like the shift from building a following to creating quality content that resonates with audiences.
📱 TikTok's Influence and the Future of Social Media
This paragraph delves into the 'tiktockification' of social media, where short-form content is king, and the potential consequences if TikTok were to be banned. The speaker speculates on which platforms might benefit, including Instagram and a potential reboot of Vine. He also discusses the rise of AI in social media, predicting a significant shift in influencer dynamics over the next decade. The conversation touches on the responsibility of reviewers, referencing a YouTuber's negative review of a product and the power such reviews can have.
🎙️ The Evolution of Authenticity and Influence in Media
The speaker reflects on the evolution of media and the concept of authenticity, discussing how new technologies are often met with resistance before becoming accepted. He talks about his experiences in the wine business and the power of honest reviews, drawing parallels to the influence of social media personalities. The speaker also addresses the idea of 'cringe' and how it's used in modern discourse, suggesting that it's often a result of envy or a lack of personal fulfillment.
🏈 Sports, Media, and the Impact on Youth
The speaker shares his thoughts on the state of sports media, criticizing the tendency for commentators to make extreme statements for the sake of attention. He discusses the impact of media on youth, comparing past and present influences and arguing that the intensity of the impact is due to the constant availability of media. The speaker believes that kids will be alright if parents take responsibility for their children's media consumption and emphasizes the importance of setting boundaries and consequences.
🤷♂️ Parenting and Navigating Social Media
In this paragraph, the speaker addresses the challenges parents face in managing their children's interaction with social media. He criticizes the lack of discipline and consequences in modern parenting, suggesting that kids are not suffering from social media itself but from a sense of entitlement and delusion fostered by permissive parenting. The speaker encourages parents to take control and make tough decisions for the well-being of their children.
🎲 Investments in Upstart Sports Leagues and Media Shifts
The speaker talks about his investments in various sports leagues, including pickleball, big three basketball, and esports, and discusses the potential for these leagues to grow. He reflects on historical shifts in media consumption and sports popularity, predicting that new communication technologies like VR and possibly contact lenses will significantly change the media landscape. The speaker emphasizes the importance of adapting to these changes and making strategic investments in emerging sports and media platforms.
Mindmap
Keywords
💡Gen Z
💡Attention Economy
💡Macro Trends
💡Mescal
💡TikTok
💡Influencers
💡Authenticity
💡Cringe
💡Pickleball
💡Social Media Impact
💡Day Trading Attention
Highlights
Generation Z and younger individuals are significantly reducing their alcohol consumption.
A significant decrease in alcohol consumption could be challenging for businesses but opportunities remain for new brands.
The attention economy thrives on macro trends and the best players will gain more attention despite overall market changes.
An app called 'Break the web' is capturing attention by tracking trending topics across the entire web using AI.
Staying macro curious and not going deep on many topics, except personal interests, is a way to maintain broad attention.
Individuals or trends that gain momentum can quickly rise to prominence, as seen with certain personalities on social media.
NLE Choppa is an artist on the verge of becoming enormously popular according to the speaker's observations.
The new book 'Day Trading Attention' is an update on building brands and sales in the evolving social media landscape.
The shift from building a following to creating good individual pieces of creative content is a massive change in social media.
The 'tiktockification' of social media has significantly altered how content is discovered and consumed.
If TikTok were to disappear, Instagram, Snapchat, and YouTube Shorts are likely to be the major beneficiaries.
AI-generated content and influencers are already making an impact and will continue to grow in the next 5 to 10 years.
Authenticity in connecting with an audience is crucial, even when the audience's attention shifts to AI influencers.
The debate around the influence of social media reviewers and their power to impact products or companies is highlighted by the case of Marquez Brownley.
The alcohol industry faces challenges with younger generations moving away from alcohol, but opportunities remain for quality players.
The concept of 'cringe' and its use in social media is discussed, with the speaker advocating for compassion and understanding.
Investments in upstart sports leagues like pickleball, big three basketball, and slam ball are part of a broader trend in sports consumption.
The impact of social media on kids is a concern, but the speaker believes that with proper parenting, kids will be alright.
Transcripts
every single Trend shows that gen Z and
younger kids are moving away from
alcohol at very significant levels I
think the world speaks in absolutes do I
think no one's going to drink alcohol no
I do not do I also know that even a 5 or
10 macro percent swing down is tough on
businesses yes I do do I also know that
10% less alcohol consumed in the world
still somebody can start a brand new
Mescal or beer or wine and [ __ ] Crush
it's a big ass number there's a lot of
alcohol being consumed so I'm not crying
for everyone in alcohol I don't think my
dad's liquor store is going out of
business I don't think winx.com is going
to stop doing well but in the macro yeah
there's less opportunity but the best
players are going to get more attention
is the number one asset Gary thanks for
jumping on the show today thank you boys
thanks for having me so first question
you work in the attention economy where
attention is currency but who out there
or what out there has your attention
right now that's a good question you
know I go very broad what I mean by that
is what has my attention like like I'll
show you something let's do Show and
Tell there's an app on my phone I'm not
involved in it it's called Break the web
it's early I'm not even sure it's going
to crush the way I think it might but
look what it does it does trending
topics for the whole web AI wise so what
Twitter does but no no for the whole web
right so like what has my attention
everything that's on here like what's
Runaway Horses there's some Runaway
Horses in the British art right like I
want to know much like what you guys are
doing here what's going on every day and
then sometimes people pick up real
momentum right so it'll go from like a
year ago like or two years ago like
who's the sexy red person to like wait a
minute I think she might pop right or it
might be like oh this kid Aiden Ross
right or like like oh this you know this
funny comedian King Batch 100 years ago
like so that will happen with people and
it will happen with Trends I'm like why
are we going to like super baggy 90s
pants again like you know seven years
ago like or five years ago like are
dudes going to wear nail polish like is
that cool now like like so I stay crazy
macro curious I don't go deep except for
things I love like the Knicks and the
Jets and like wine I I don't go deep on
a lot and I go very wide very wide like
every moment of the moment what's
happening and then if something feels
like it like if I say you know like if
it gains moment then I'll go a little
deeper so everything out of one
then some things earn a
two then some things are like oh this is
a three which would in that St would me
like oh this Charlie demilio girl is
about to be like the person on this Tik
Tok thing like that's how my brain works
do you have anyone who's a one or two
right now that you think is about to
become a three I don't want to put you
on the spot yeah I'll give you I'll give
you one who's further along than than a
a one or two um uh or three but choa you
know choa Toby well clearly Gary does
right I don't know if you guys I don't
know if you guys have uh music rights
here right now but um you know like to
me I'm very nle Choppa right like I
think he's dangerously close to becoming
like enormous he's also humongous like
I'm just looking for context he's got
19.7 monthly but the kids know NL choa
right but like does like the average
25-year-old that thinks they know like
hip-hop they may know like you know like
but are they listening to like [ __ ] me
out I don't know even though it has 328
Mill listens but most of it's under
25 right and so to me this is like an
interesting one it's why I'm bringing it
up this guy could be like one of the
five big the little baby but like do I
think more people do I think more people
know little baby than choa yes I do and
do I think he has the capacity to be as
big if not bigger yes I do and so I
think about that and then there's a kid
who has like 20,000 you know like when I
DMD Gunna he had 8,000 followers
obviously it was years ago but like so
like I'm buying Chopper stock youve
convinced me absolutely let's talk about
this new book you have dropping though
day trading attention how to actually
build brand and sales in the new social
media world it's actually an update to a
book you wrote 10 years ago on similar
topics what has changed in the time
between those two books are coming out
and then I guess follow up what has
stayed the same it's great question so
yeah I have a new book coming out day
trading attention it's the follow-up to
jab jab jab right hook this book's title
originally was jab jab jab left hook and
then when I was writing it I'm like wait
a minute this is my thesis and and I've
come to realize my thesis is day trading
attention like you know when I launched
my dad's liquor stores website in 1997
how old were you guys in '97 zero I was
six yeah so you know like think about
that like it was a long time ago and I
knew the internet was going to happen
and then email marketing and then Google
and then I started a YouTube show like
this in 2006 right like I always pay
attention to where the attention is so
what what's what's stayed the same since
jab jabri hook meta still still a
monster so Facebook and Instagram still
really matter right um and and Twitter
and X still matter um YouTube uh
obviously the tiktock ification of
social media has changed everything let
me go into that because that's going to
be valuable to everybody the social
media I grew up with and the one that
you guys grew up with was about email
marketing get as many followers as
possible and when you post the
percentage of then will see it right
same like email marketing build a
million person mailing list email out
morning through get as many people as
you can and 30 4050 depending on 15
depending how good your email is we'll
open it and some will act on it same
with social I mased a couple million
followers on Twitter and a certain
percentage would see it and some of them
would act on it now we live in a world
where it's not about building the
following it's the individual pieces of
creative being good and finding the
audience that is profound
massive change and should give everyone
who's listening a lot of excitement
because it's a level of meritocracy a
start over everyone who's missed it
hasn't missed [ __ ] they literally can go
make a poker video right now for 49
seconds and they're a year away from
making a lot of money being a poker
influencer that's
insane do you think there will be social
media companies that pop up that filled
the Gap that aren't AI generated you
know AI recommended content it'll just
be your friends like Facebook and
Twitter and all these other social Med
companies used to be do I think that
because we'll go through an era of this
that the pendulum will swing of course I
do now I think that's being serviced
right now by text message groups and
WhatsApp things go down the group chats
absolutely yeah group chat is that like
what is like by the way that's why
Snapchat crushes like for the Youth it's
snap and then people go to iMessage or
Whatsapp depending if they're
International or telegram or right like
that's that's the game like what this
the small social network is called your
seveners Sixers group chat that all you
are going to be talking about tonight
frustrated because you're down three 0
after the game's over we'll see about
that when this comes out I'm sure the
six will be cruising to the
finals um while we're on the topic of
tiktock ification uh Biden just signed a
bill yeah uh Banning or requiring bite
dance to divest from Tik Tok let's just
say in the hypothetical scenario Tik Tok
does go go away within the next 12
months who are going to be the winners
and losers in this new paradigm I'm not
sure but here's my hot takes I don't
love to predict which is why there's not
a lot of horrible receipts for me out
there like I try to wait for things to
happen but here's my feeling one I think
that's going to happen which is wild so
that's an enormous it's one of the mo
biggest resets of attention we've ever
had usually it's gradual when we went
from the radio to television it was
gradual when we went from the television
to the cell phone it was gradual this is
going to be a shock of a ungodly amount
of hours of attention having to find new
audience here are the winners meta for
sure Instagram's going to get a ton
because a lot of people have their
people are insecure they don't want to
start building again so they'll go to
the place where they have so I think
Instagram will be a big winner I think a
Darkhorse winner is X because I think
they're going to reboot Vine I don't
know that to be true I don't know
anything but I think it makes a lot of
sense I've been thinking it for a couple
months then I did see a tweet from Elon
like Vine question marker I don't
remember how he did it but like it would
make I mean Vine was the one that
started this short form movement I think
YouTube Schwarz has a chance and then I
think the Dark Horse and the one that
excites me the most is the unknown
entrepreneur you've got to imagine that
there's an ungodly amount of [ __ ]
kids right now who are working on their
Tik Tok clone to try to capture that I
mean if I was 19 at Stanford or you know
or at home in a community col I don't
know I if I was capable I would be
building with the Hope because it's this
by the way this already happened it's
called India India ban Tik Tok Tik Tok
is not in India and India had a bunch of
clones pop up now India is unique
because there's a lot of language
dialects you need it but in the US I
think there'll be five to 10 brand new
startups that are going to try to claim
it I think Instagram's going to come
through huge I think Snapchat if they
got their act together a little bit and
got more serious about Spotlight and
like really like made that a bigger part
of it could also pick up a lot so I
think snap depending if they do some
tweaks Instagram is definitely going to
get some YouTube shorts is definitely
going to get some and then I think Vines
the other big Dark Horse I do want to
talk about another shock to the system
as you described it and that's AI one of
the talks you recently said that what
social media influencers have done to
traditional celebrities you think AI
influencers are about to do to
traditional social media influencers
over over the next 5 to 10 years why are
you so bullish on this new class of
influencers these AI it's already
happened there's a lot of attractive
girls on Instagram that aren't real
people that are getting brand deals and
selling only availing GS so do you think
that has a net positive effect on social
media like is it going to be better I
mean the big thing that you preach is
authenticity and connecting truly with
people what's it going to be like in 5
years when the people you're
authentically connecting with aren't
real people at all do you think Santa
Claus is good I thought going to say is
he real I'm just going to say like yes I
he's never given me anything so I don't
think he's good okay do you think
Spider-Man is
bad I think he's great he's good do you
think do you think Rocky Balboa is good
or bad so you're saying
Rocky so I think you're following where
I'm going right like I think it's going
to be meaning like if we dug up our
great great great great great great
grandparents right now and be like here
it is they like this is [ __ ] awful
like it is it's going to happen and
we're going to evolve many people
thought the tele do you let me go even
further back do you know that when
electricity was invented 80% of the
people didn't want it in their house cuz
it had demons in it
demons like we can't leave the candles
the candles are right this is bad when
Myspace came out they're like this is
going to like your kids are going to get
kidnapped at the mall if they go on
MySpace like we demonize new
technologies what do I think I think
it's Evolution I think it's just part of
the game speaking of influencers
recently the YouTuber Marquez brownley
reviewed the Humane AI pin and he called
it the single worst product he's ever
reviewed that sparked a debate about the
responsibility of reviewers and the
power of individuals to tank a company
what was your takeaway from that whole
Saga listen he first of all he's one of
my favorite people to watch over the
last 20 years I've watched that kid
authentically work you know he's got an
opinion like I grew up in the wine
business Robert Parker a lawyer in
Maryland
started writing a newsletter in
1982 '84 and literally when I entered
the game in the mid 90s and then through
my entire 20e career in the wine
business he
singlehandedly through his subjective
opinion made or broke tons of
wines so I don't know like what's the as
long as brownley is like actually giving
his honest opinion and there isn't some
backend deal cuz he's trying to tank it
for so as long as he's honestly saying
like this is what I believe well he's
earned a lot of respect and trust with
his audience I think it's wonderful if
it's well intended yeah like when I did
Wine Library TV I did a thousand
episodes and I also at one point had a
lot of power and I was I didn't love it
to be frank I when I would sit about
three years in like if I reviewed a wine
a wine libr TV well it mattered and if I
reviewed it poorly it wasn't like I
could tank of wine but it wasn't good
and I just remember like like like
sitting just like this is literally how
it used to be I just remember like one
second before I would be like hello
everybody and welcome to Wine Library TV
I would be like
okay just like review it and what I
meant to me was like speak your honest
truth do you like this wine don't you
like this wine don't think about
anything else take out all the noise and
that's why it worked for me because when
later I would go to parties and people
like how do you like this wine I would
drink like I like it they're like oh oh
crap you did you like this on the show
or people would come like people try to
get me a lot they're like what do you
think about this one I'm like I'm I'm
not a fan they're like oh man you said
this was that you know you know and so I
think if he really believes it um and I
think anybody reviewing makeup or or
people reviewing Airbnb houses or or
craft beer if they really believe it now
what I see a lot from influencers
especially in the beauty space they get
a little bit going and they get high in
their own Supply and they feel their
power a little bit and they actually Dev
from their actual feelings and are
playing a little bit more of a ego game
that's dangerous it's so funny to me
because when ibly text all my friends
hey I'm interviewing Gary ve this week
what do you want me to ask him a lot of
them did go to Wi like hey give me a she
$20 B wine it's amazing to this day like
that's still I mean yeah you built up
this huge kind of it's also cool like
when I was coming up when I was your
friend's age like wine wasn't cool like
that and even though wine has declined
and alcohol's even declining with kids
and like it is definitely way cooler
than when I was doing it for you it
makes me feel good it's it's really
Wine's really cool because it's a
farming product like unlike a Hershey's
bar or or poppy bourbon or a craft beer
or like toothpaste or a deodorant you
may love a wine this year so you may
love the 2021 version and then the next
year you might not like it as much and
that keeps it makes it fun do you do you
think there is an existential crisis for
the alcohol industry more broadly now I
mean every single Trend shows that gen Z
and younger kids are moving away from
alcohol at very significant levels not
only that you have cannabis and like
like yeah now I think the world speaks
in
absolutes do I think no one's going to
drink alcohol no I do not do I also know
that even a five or 10 macro percent
swing down is top on businesses yes I do
do I also know that even with a let's
just make pretend in 10 years 10% less
alcohol consumed in the world overall
big number if that was to
happen still I somebody can start a
brand new Mescal or beer or wine and
[ __ ] Crush like there's it's it's a
big ass number there's a lot of alcohol
being consumed so I'm not crying for
everyone in alcohol I don't think my
dad's liquor store is going out of
business I don't think winx.com is going
to stop doing well but do in the macro
yeah there's less opportunity but the
best players are going to get more I
want to shift gears by the way real
quick before you shift gears I just
didn't want to lose this thought you
know where I think we've really lost our
way with our actual opinions
Sports back to like because we've been
yapping about I think the guys and gals
on ESPN on Bar Stool on all the I think
they say things they don't fully believe
I think too many sports because they're
just looking for another headline when
they're like LeBron stinks I don't know
if like I don't think they believe it
but they found that that's what drives
engagement in viewership is is having a
take and it doesn't matter whether
you're right or not you just have to
have a strong opinion that that is what
that I'm fine with I have [ __ ] strong
opinions I just think when I watch it
I'm like I don't think he actually
believes that like I don't think he
believes that Jason Tatum's a dog that
Iguodala is going to take the final
three the world on the line you know
what I mean that's a place where they've
really lost their way I think we the
audience can kind of feel like two weeks
ago you said embiid was the greatest now
you're saying like it just I think
they're running out of [ __ ] to say I
don't think it's cool to stick on this
like one of the things that I always
laugh about with my content cuz I also
talk every day on the Internet is G you
say the same [ __ ] I'm and they trying to
like Ras me I'm like yeah the what do
you want me to talk about [ __ ] I don't
believe in like yes there are 45
principles I believe in luckily the
world keeps evolving I believe in
attention I'm going to be there to talk
about virtual influencers cuz [ __ ] will
CH I didn't know virtual influencers
were coming 10 years ago so the world
will change but I'm not going to change
principles so I guess this isn't that
much of a gear shift at this point you
kind of said it for me I want to talk
about this label cringe that people have
been applying to everyone from Taylor
Swift to the friend who you knew in high
school is now trying to become an
influencer on Instagram and some people
have applied that label to your content
so how do you think about the concept of
cringe and how it's become almost
weaponized today I don't think about it
at all I I think about it with
compassion I think of your someone who
weaponizes anything cringe
luck uh I think Envy is obvious and I
also think it's silly I think a lot of
it's not even that serious I think 80%
of the people that throw around cringe
it's like banter like amongst it's like
Sixers Nick it's banter and the 20% that
mean it I feel bad for if you're running
around the internet replying cringe in
the comments to something your life
isn't awesome means you're not in a
happy place like you're trying to employ
some negativity because you're not
feeling good so 90% 80% I'm like some
[ __ ] locker room like homie like my
my best my boys that I went to Mount Ida
college with they say the worst [ __ ] to
me in the world and I get plenty of [ __ ]
on you know it's your boy like like so I
think 90 of it is just banter but the
10% I I actually view as if you need to
tell Taylor Swift she's cringe in the
comments of her latest Instagram post I
just know where at mentally and like I
got love for you and I hope you get the
[ __ ] out of that yeah I love this
concept there's cringe mountain and
there's some people who are on cringe
Mountain working their way up and the
people who are usually commenting in the
comment section are at base camp they
haven't even step foot on it so that's
just another way yeah it's just like
like I get it like this is America this
is humans this is the what the world
does we love to build up then we love to
tear down but then we love a Britney's
back [ __ ] too so like we'll literally
go through full like look at Taylor we
like literally actually built the world
built her up then she went through that
period where it like literally tore all
the way down only to build her up to
levels that we've rarely
seen and you know and then guess what
then it'll be time like and so like this
goes back to Detachment like I think one
of the cool things that I'm hoping more
people realize like for me I'm I'm very
grateful that I'm a good businessman but
like I got fortunate like when I was
like my whole life when I was growing up
like grades were the most important
thing and like I was bad at that and so
I was told by the world that I was a
loser so I got used to it like somebody
in the comments being like [ __ ] you Gary
ve is at 40 [ __ ] eight years old is
very different than being 12 and having
a teacher saying you're a loser you're
dumb cuz in the 80s they weren't
politically correct in Jersey so like if
I was able to handle that [ __ ] you know
and I I think about that a lot let's
talk quickly about sports you own a
major league pickleball team you're part
owner of a big three basketball team uh
which is that League founded by Ice Cube
and you're an investor in the Revival of
a slam ball league what are you seeing
in these upstart leagues in sports where
is the opportunity in sports where do
you see as the best investment right now
great question
um the 1982 NBA Finals game a 1982 NBA
Finals game between the Lakers and
Sixers in America was not aired in real
time it was on tape delay the first
Super Bowl did not sell out all of its
tickets me and my boys watched the first
UFC pay-per-view cuz we never thought
there'd be another one cuz it was human
[ __ ]
fighting the history of sports tells you
that new ones pop up and [ __ ] changes
when the radio was the primary device of
consumption baseball boxing and horse
racing were the three most popular
sports cuz they're very good sports to
listen to in announcer form basketball
football were coming up but they were
different when we went to television
those things exploded especially
football it is a [ __ ] TV
product I believe that we're in the
beginning stages of very substantial
communication shifts obviously I've been
at the Forefront of the social media Mo
what I've always called was the mobile
device was the television and television
was the radio that's what I've been
arguing in marketing for the last 10
years I think VR is coming I don't think
it may not be now like even today
there's a headline Apple's downgrading
the right back to me being wide I pay
attention but I don't view that as like
CVR is dead I view that as cell phones
weren't crushing in the 80s the way
people wanted them to either you know
why they're too
expensive I promise you if the Apple
headset or the Facebook headset was $19
everyone would have you know what I mean
and the Technology's got to get better
the [ __ ] first version of the Oculus
compared to the Vision Pro in this short
little window is like gamechanging plus
I don't even think it's going to going
be this I think it's going to be contact
lenses and no friction so to where am I
going I believe that over the next 20 30
years the world's going to change quite
a bit from a distribution in media
landscape and I think some sports will
over index as you can tell I'm putting
bets on different things I'm trying to
learn obviously I have an incredibly big
goal of buying the New York Jets so I
like owning like I'm really like we had
a real draft in the pickle ball league
like I have salaries I have like a with
sponsorship get people to attend the
matches get attend for it so I'm getting
good practice uh and do I believe that
pickle ball has a dark horse chance I do
do I think you know I invested in an
Esports team and in the variant and Call
of Duty league with the wlvs who own the
Vikings prior to that I'm also investing
in a three on- three women's league like
I'm I'm trying to learn and I'm making
bets look I P there was a there's a tag
League like tag world like I'm not doing
it but I love it I think it's got a real
chance this guy would be good at that no
I've seen that I would not they are
incredible at that but are you like a
you're like a little bit of a tag
Savant you like [ __ ] you [ __ ] with
people with freeze tag back in the day
yes absolutely that was that was freeze
tag was different the currency of
Elementary School absolutely all right
so we're running up on time here so I do
just want to get your perspective on the
big question right now of like how is
social media affecting kids in
particular a lot of people want to know
gen Z gen Alpha are the kids going to be
all right the kids are going to be all
right when I was in high school my
freshman year my sophomore year uh early
on definitely not senior year I went to
the bathroom and I watched a young girl
in my class walk out of the bathroom and
I saw throw up stain on her
sweatshirt and it was kind of like oh
and I knew it because like she lost a
lot of weight and we were friendly and
then like senior year we talked about it
on a class trip I talked to her about it
and we got into like her obsession with
Kate Moss
and I I think people are very weird like
people are like oh now everyone's GL
like let me give you for instance Gary
you don't understand the reason all
these kids are [ __ ] up is all these
people are showing planes and these
fancy cars and it [ __ ] them up I'm like
do you know what MTV Cribs was and then
I go do you know what Lifestyles of the
Rich and Famous was in the80s I think
we've created this narrative that it's
like the same old adage like things
change but everything's the same like I
played video games and watched TV 20 47
and every girl in my class only looked
up to 80 lb models and were throwing up
every day in school and like there was
plenty of [ __ ] like and so the
difference is the way the reason
Everything feels intense now is you have
media at your disposal every minute of
the day used to go to work for 8 hours
and not have media people don't get it
people like it's never been worse I'm
like do you know what the Civil War
looked like they're like it's never been
worse in America I'm like do you know
what the Civil War is like like we're
very bad in the context of history and
so the kids are going to be all right
and my answer is the kids are going to
be all right if the parents parent I'm
tired of parents telling me like Gary
Tik tok's [ __ ] up my 14-year-old I'm
like take it off their phone my mom
wouldn't let me make decisions at
[ __ ] 14 what's happened is parents
have become delusional in their request
to be friends with their kids and we've
become we have no tolerance for
inconvenience
I grew up in an era where more than half
my friends got like spanked and slapped
by their parents physical then we went
through an era where we didn't hit but
everybody got punished now we're in an
era where kids don't even get there's no
[ __ ] ramifications there's no
consequences kids are not getting [ __ ]
by social media kids are getting [ __ ]
by entitlement and
delusion so the kids are going to be all
right but parents listening to this get
your act together well listen who's in
charge here what the [ __ ] are we talking
about like what the [ __ ] are we talking
about like my kids are getting [ __ ] up
take it take the phone
away well what parents are scared no
backbone and
parenting wow we don't have kids yet but
I'm writing this down right now Gary we
are and bro it's by the way let me give
you the preview because I have kids like
it's easy to say in a podcast like I'm
saying now you love these little [ __ ]
so much but like look if you don't find
the middle it's like the political
system red blue they both have things
that are good the game's purple but
we've gotten to this place where
everyone's just trying to be on such the
extremes like you don't like social
media take it off their
phone it's that simple sometimes Gary
thanks for joining us this was awesome
quick hitting I know our audience will
enjoy your perspectives on a lot of
things check out his new book day
training attention it's out now and you
can find him liter literally everywhere
on social media so thank you Gary it was
a pleasure thank you everyone have a
great morning thanks Gary
oh
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