MODAL SE UPRIT untung bersih 100%..BAIK BANGET BOLEH DATENG LANGSUNG BELAJAR GRATIS | IDE USAHA 2022

Summary

This transcript details the journey of Ical, the owner of Es Coklat Merdeka, a chocolate drink business that began just two weeks ago. He shares his process of making the perfect chocolate drink, including key ingredients and tips for success. Despite initially not thinking about media attention, his business quickly gained traction with local food bloggers, leading to inquiries from across Indonesia. Ical emphasizes the importance of trying and learning, and his modest approach to business growth, avoiding premature expansion while focusing on quality and branding. He encourages others to take action, learn from mistakes, and be patient as success unfolds.

Takeaways

• 😀 The owner of *Es Coklat Merdeka* shares their experience of starting the business, which began just two weeks ago.
• 😀 The recipe for the chocolate drink is simple, using easily obtainable ingredients like cocoa powder, UHT milk, and sweetened condensed milk.
• 😀 The recipe's key steps include boiling 4 liters of water, adding cocoa powder, mixing thoroughly, and then incorporating UHT milk and sweetened condensed milk for sweetness.
• 😀 The business owner emphasizes that the right balance of sweetness is important, and adjusting it based on taste is essential for customer satisfaction.
• 😀 The business was initially created out of necessity, as the owner had to pay rent for a space that had been closed for three months.
• 😀 Despite the challenges, the business quickly gained attention and was even featured by food bloggers, boosting its exposure.
• 😀 The owner is open to sharing their recipe with others and encourages others to try it, even suggesting that those interested can visit the location to learn more.
• 😀 The business model is based on low initial costs, with ingredients for a batch costing less than $200, but yielding high returns when sold.
• 😀 The owner is cautious about expanding too quickly, particularly regarding franchise opportunities, as they feel the brand needs more development before scaling.
• 😀 The entrepreneur stresses the importance of taking action when starting a business, saying that money is not the only key factor; having an idea and executing it is more important.

Q & A

What are the key ingredients for making the chocolate drink in the script?

The main ingredients for the chocolate drink are 4 liters of water, 1 liter of UHT milk, 500 grams of cocoa powder, and 3 cans of sweetened condensed milk (SKM). The ingredients are combined in specific proportions to create the drink.

Why is it important to boil the water before adding the cocoa powder?

Boiling the water ensures that the cocoa powder dissolves properly. If the water is not boiling, the cocoa powder may clump together, leading to an uneven texture. Boiling water helps to fully dissolve the cocoa powder when it's added.

How does the sweetened condensed milk (SKM) affect the chocolate drink's taste?

The sweetened condensed milk (SKM) replaces sugar as the sweetener in the recipe, providing a rich, creamy sweetness. The SKM also balances out the bitterness of the cocoa powder, making the drink smoother and sweeter.

What role does the UHT milk play in the recipe?

The UHT milk helps neutralize the bitterness of the cocoa powder and adds creaminess to the drink. It also lightens the overall texture and flavor, making the chocolate drink less intense and more balanced.

What is the recommended process if the cocoa powder forms lumps when mixing?

If the cocoa powder forms lumps, it is recommended to stir continuously while the water is boiling. If lumps remain, they can be pressed down with a spoon to help dissolve them. Consistent stirring ensures that the cocoa powder fully dissolves without clumping.

What is the significance of the recipe being shared freely with others?

The script's author emphasizes that sharing the recipe is an opportunity to help others. Even though the recipe may be shared freely, the idea is that different people may make it better, leading to potential success for others while also spreading knowledge and encouraging collaboration.

How did the business begin, and what were some initial challenges?

The business, Es Coklat Merdeka, began out of necessity after the previous business (selling Indomie) closed. The owner faced the challenge of paying rent for three months without generating income. This motivated the owner to start a new venture with minimal capital, using a simple recipe and local ingredients.

How is the chocolate drink marketed to customers?

The chocolate drink is marketed in a casual, welcoming manner. Customers are encouraged to visit the shop, taste the drink, and experience the process of making it. The shop also uses social media and word-of-mouth from food bloggers to promote the product, with a focus on personal interaction and sharing recipes.

What are the costs associated with making the chocolate drink?

The cost of ingredients for one batch of the chocolate drink is approximately IDR 200,000 for 1 kilogram of cocoa powder, which produces a large quantity of the drink. Additional costs include packaging, such as cups and toppings like bread and cocoa crunch, which can vary based on the quality and type of materials used.

What are the plans for expanding the business in the future?

The business owner plans to gradually expand, but is not yet ready to offer franchising. The focus is on improving branding, including adding logos to packaging and enhancing marketing efforts. The business owner aims to refine the brand before considering expansion into a franchise.