How to Rebrand Your Instagram (Without Starting From Scratch)

Summary

In this video, the speaker discusses the decision of whether to focus on growing a business brand or a personal brand. They emphasize the importance of aligning personal content with business goals, sharing advice on curating social media profiles. The conversation explores the process of cleaning up feeds, archiving irrelevant content, and embracing imperfection in the early stages of content creation. The speaker encourages entrepreneurs to stay true to their passions, ignore external judgment, and focus on creating meaningful content that resonates with their niche, while also introducing their coaching program, Content Lab.

Takeaways

• 😀 Focus on building your personal brand first, especially if your business and personal brand align. It offers more flexibility in expressing who you are.
• 😀 Don't worry about the number of followers. The right audience is more important than a large following.
• 😀 Curate your personal social media feed to reflect the message you want to communicate. Archive irrelevant posts that no longer serve your current intentions.
• 😀 Be mindful of the content you post, especially personal content. Not all aspects of your life need to be shared on social media.
• 😀 Don't try to create a separate personal and business account unless you’re starting from scratch. Focus on evolving your personal brand instead.
• 😀 Growth in social media is gradual. Don't be discouraged by people unfollowing you. It’s a natural part of refining your audience.
• 😀 Focus on consistency and keep posting even if your first content feels imperfect. It’s more important to start than to strive for perfection.
• 😀 Let go of the need to please everyone. The goal is to attract the right audience who cares about your message, not just random followers.
• 😀 Personal branding requires pruning. Archive old content that doesn’t align with your current messaging, but don’t necessarily delete it.
• 😀 Content creation is an iterative process. Don’t get too hung up on the little details or mistakes in your early content — just post it and keep improving over time.

Q & A

Should I focus on building my business branding or personal brand?

The answer depends on your goals. Personal branding allows for more freedom to express yourself authentically and connect with people on a personal level, while business branding is more formal and product-focused. Ideally, you can build both simultaneously, but starting with personal branding gives you more flexibility and organic growth.

Why should I focus on personal branding over business branding?

Personal branding helps you connect with your audience on a deeper level. It gives you the opportunity to express yourself freely and showcase your personality, which is key for building relationships and trust. Business branding can follow once your personal brand gains traction.

What should I do if my personal account contains irrelevant content?

You can clean up your feed by archiving posts that no longer align with your brand message. This way, you're not deleting the content but removing things that distract from your current goals. Keep posts that are personal but relevant to your message.

Is it okay to have a personal account that mixes personal and business content?

Yes, it's okay to mix both. However, as you grow and refine your personal brand, it’s essential to ensure that the content you post aligns with your purpose. This allows your audience to understand what you stand for and why they should follow you.

How important is consistency in content creation for personal branding?

Consistency is very important. While you don’t need to post every day, having a consistent message, tone, and theme in your posts helps your audience understand what to expect from you. This strengthens your brand identity and keeps followers engaged.

What should I do about followers who might unfollow me as I change my content focus?

Don't worry about losing followers. When you evolve your content, your audience will evolve with you. If people unfollow you because your content no longer resonates with them, that's okay. It's more important to attract followers who are genuinely interested in your message.

How can I handle the pressure of having to create perfect content?

Stop focusing on perfection. Your first videos or posts may not be perfect, but they are a start. The key is to just get started and keep posting. Over time, your content will improve, and you’ll become more comfortable with sharing it.

How should I treat past content that may not align with my current business goals?

Instead of deleting old content, simply archive it. Archiving allows you to keep the content but remove it from public view. It’s a good way to clean up your feed while maintaining a record of your past journey.

What role does audience size play in personal branding?

The size of your audience isn't as important as the relevance of your audience. A small but highly engaged audience in your niche is far more valuable than a large but irrelevant one. Focus on attracting people who care about your message.

What should my mindset be as I grow my personal brand?

Adopt a mindset of authenticity and adaptability. Be willing to evolve your content and brand over time. Don’t worry about small setbacks like losing followers. Focus on staying true to your purpose and building meaningful connections with your audience.