Manajemen Pemasaran Syariah

Summary

This video explores the principles of Sharia marketing management, emphasizing the alignment of marketing practices with Islamic values. It discusses how Sharia-compliant marketing focuses on ethics, transparency, and fairness in business transactions, avoiding prohibited activities. The concept incorporates moral and spiritual considerations, aiming to create value for customers and stakeholders while maintaining integrity. The video also covers key management functions, market segmentation, target customer strategies, and the importance of building ethical corporate cultures. It concludes with reflections on professionalism and the avoidance of haram business practices, as guided by Islamic teachings.

Takeaways

• 😀 Marketing is a key element in business success, requiring effective management of planning, implementing, and controlling marketing activities.
• 😀 Sharia marketing is permissible as long as it adheres to Islamic principles, avoiding prohibited actions like unjust transactions or unethical business practices.
• 😀 The definition of Sharia marketing management includes selecting target markets, maintaining customer relationships, and delivering superior value while following Islamic guidelines.
• 😀 The implementation of Sharia marketing is guided by the soul of the marketer, focusing on values of fairness, justice, and harmony with Islamic law.
• 😀 Sharia marketers aim for both profit and blessings, balancing material success with spiritual and ethical considerations, as highlighted in Quranic verses.
• 😀 Sharia marketing emphasizes two core ethics: morality and spirituality, which are universal and not rigid or anti-modern, making it inclusive for all people regardless of race, status, or nationality.
• 😀 There are 17 principles of Sharia marketing, focusing on transparency, respect for competitors, customer-centric approaches, and maintaining ethical business practices.
• 😀 Technological, political, legal, and socio-cultural changes affect business dynamics, and Sharia marketing encourages careful adaptation to these changes.
• 😀 Key principles of Sharia marketing include respecting competitors, creating a spiritual and ethical organizational culture, and focusing on both customer needs and universal market segmentation.
• 😀 A Sharia-compliant company should focus on creating balanced value for stakeholders (customers, employees, and shareholders), integrating ethical and spiritual values into all business processes.

Q & A

What is Sharia Marketing Management?

Sharia Marketing Management is a marketing approach that follows Islamic principles, focusing on ethical transactions and ensuring that business practices align with Sharia laws. It involves selecting target markets, acquiring, maintaining, and growing customers while creating and delivering value in line with Islamic provisions.

How does Sharia Marketing differ from conventional marketing?

Sharia Marketing prioritizes ethical behavior, morality, and compliance with Islamic principles. Unlike conventional marketing, which may focus solely on profit, Sharia Marketing seeks to balance profit with blessings and avoids prohibited actions such as deceit or exploitation in transactions.

What are the main characteristics of a Sharia marketer?

A Sharia marketer has a Maslahah orientation, meaning they aim to benefit both themselves and society while seeking blessings. They also follow moral and ethical principles, are realistic and adaptable to modern practices, and have a humanistic approach that transcends race, skin color, nationality, and status.

Why is technology important in Sharia Marketing?

Technology plays a crucial role in Sharia Marketing by driving continuous innovation, which affects various aspects such as socio-political, economic, and market changes. Technology allows for transparency, and the ability to adapt to changing dynamics is necessary for effective marketing.

What does it mean to be respectful to competitors in Sharia Marketing?

In Sharia Marketing, respect for competitors means conducting business ethically and refraining from negative practices like underhanded competition, slander, or unethical business tactics. This principle emphasizes the importance of maintaining moral strength, even when faced with tough competition.

What is the concept of market segmentation in Sharia Marketing?

Market segmentation in Sharia Marketing involves identifying and exploiting emerging opportunities within different market segments. It is important for targeting the right audience based on their needs and preferences while maintaining ethical business practices.

How does Sharia Marketing handle branding?

In Sharia Marketing, branding should reflect strong character and values that align with Islamic principles. A Sharia-compliant brand must demonstrate honesty, trustworthiness, and avoid promoting anything harmful or unethical, ensuring that it resonates with customers on a deeper moral level.

What is the significance of spiritual values in Sharia Marketing?

Spiritual values play a key role in Sharia Marketing by guiding businesses to operate with integrity, honesty, and humility. Businesses like The Body Shop, which apply spiritual principles, show that prioritizing ethical values can lead to long-term success and a positive impact on society.

How do Sharia Marketing principles relate to global paradoxes in business?

Sharia Marketing acknowledges the paradoxes of globalization, where businesses must navigate the benefits and challenges of a globalized world while remaining true to their identity and ethical values. It calls for learning from diverse cultures without abandoning one's core principles.

What role do stakeholders play in Sharia Marketing?

In Sharia Marketing, stakeholders such as customers, employees, shareholders, and the community are all essential. The goal is to create value for all stakeholders by ensuring that their needs and interests are met, while adhering to Sharia principles and ethical business practices.