The Rise and Fall of Adidas Boost: What Happened?

Summary

In this sneaker culture video, Brian and Nacho recount their quest for the Adidas Ultraboost, a game-changing shoe that once held massive hype. They delve into the history of Boost technology, from its development by BASF to Adidas' exclusive licensing and the shoe's initial success. The narrative explores the Ultraboost's rise and fall in popularity, discussing market scarcity, collaborations, and the impact of changing fashion trends. The video ponders why Adidas couldn't maintain its momentum against Nike, highlighting the importance of storytelling in sneaker culture.

Takeaways

• 🛍️ Brian and his brother Nacho used to shop at discount stores like Ross Dress for Less and Burlington Coat Factory for hyped sneakers.
• 👟 They were particularly interested in the Adidas Ultraboost, a game-changing sneaker in the industry.
• 📉 The Adidas Boost line has lost its cultural impact and relevance over time.
• ⚗️ Boost technology was developed by BASF in 2007 and initially pitched to Nike, which turned it down. Adidas adopted the technology and signed an exclusive licensing agreement.
• 🏃‍♂️ The Boost technology debuted in 2013 on the Energy Boost, praised by running professionals, and gained attention in the running world.
• 🎉 The release of the Adidas Ultraboost in 2015 combined style and performance, gaining major traction in both the running and fashion worlds.
• 🌍 Manufacturing limitations created scarcity, increasing the shoe's desirability among sneakerheads.
• 🎤 Kanye West's endorsement and performance in triple white Ultraboosts amplified the hype, leading to instant sell-outs and high demand for various colorways.
• 🛠️ Adidas collaborated with many artists and designers, including Stella McCartney and Parley, to release numerous variations and colorways of the Ultraboost.
• 📉 Adidas's initial success with Boost technology faced challenges as Nike's VaporMax and React lines gained popularity, and fashion trends shifted towards chunky 'Dad' shoes.
• 📖 Adidas's lack of storytelling and focus solely on performance contributed to the decline in popularity, contrasting with Nike's strong American roots and narrative-driven marketing.

Q & A

What was the main purpose of Brian and Nacho's visit to Ross Dress for Less and Burlington's Coat Factory?

Brian and Nacho were searching for affordable alternatives to retail-priced shoes, specifically looking for hyped shoes like the Adidas Ultraboost, as they were always broke.