From Zero to 6 Figures: Skills EVERY Social Media Manager NEEDS in 2023

Summary

In this video, Mail, a multi-six-figure social media agency owner, shares key skills to help social media managers transition from beginner to six-figure earners. She emphasizes evolving from a player to a coach by focusing on strategy, being resourceful with design on a budget, using data-driven approaches to demonstrate value, staying quick and creative with content trends, and committing to long-term success with a two-year plan. These insights, along with real-life examples, are geared to help social media managers boost their income and build a sustainable, high-earning business.

Takeaways

• 😀 Evolve from a social media manager to a strategist to increase your value and command higher pay.
• 😀 Transition from being a 'player' on the team to a 'coach' who guides clients with strategy.
• 😀 As a coach, you can charge higher retainers by offering more value than a traditional social media manager.
• 😀 Be 'bougie on a budget' by investing in cost-effective custom templates to streamline your design process.
• 😀 Outsource tasks like graphic design, or use templates to deliver quality results without additional workload.
• 😀 Understanding and analyzing client data is essential to showing results and justifying higher retainer fees.
• 😀 A data-driven approach allows you to measure success and make informed decisions about your strategy.
• 😀 Being quick on your feet and seizing trends is crucial for social media success and staying ahead of the competition.
• 😀 Always be ready to pivot your strategy based on real-time data and changes in the social media landscape.
• 😀 Commit to a two-year plan for your business to see real results, and remain resilient through setbacks and rejection.

Q & A

What is the first skill every six-figure social media manager needs to master?

The first skill is evolving from being a player to being a coach. As a coach, you strategize and guide clients on their social media presence, which increases your value and potential to earn more.

Why is it important for social media managers to transition from a player to a coach?

Transitioning from a player to a coach allows social media managers to offer strategic guidance, increasing their value to clients and enabling them to charge higher fees, ultimately leading to higher income.

How does being a coach increase your income potential as a social media manager?

As a coach, you are positioned to take on a higher-level strategic role, making you a more valuable asset to your clients. This enables you to charge higher retainers and serve fewer clients while earning more.

What does being 'bougie on a budget' mean for social media managers?

Being bougie on a budget refers to delivering high-quality results without overspending. Social media managers can achieve this by using custom templates or outsourcing certain tasks to maintain a polished look while staying within budget.

How can social media managers be creative while staying on budget?

Social media managers can be creative by using pre-made custom templates, either created in-house or outsourced, to save time and effort while still ensuring the content looks professional and aligned with the client's brand.

What is the importance of data-driven decision-making for social media managers?

Data-driven decision-making helps social media managers track performance and adjust strategies based on analytics, allowing them to report results to clients and ultimately justify higher retainer fees.

How does knowing how to analyze data help a social media manager's career?

By mastering data analysis, social media managers can demonstrate their value to clients through measurable results. This not only enhances their credibility but also enables them to increase their rates and attract more high-paying clients.

What role does creativity and quick thinking play in social media management?

Social media managers need to stay on top of trends and be ready to act quickly to capitalize on opportunities. Being creative and flexible helps them respond to emerging trends and shifts in data, ensuring that clients remain relevant and visible.

What is the importance of being quick on your feet in social media management?

Being quick on your feet is crucial in a fast-paced industry like social media, where timely reactions to trends, news, or shifts in data can greatly impact a brand's visibility and engagement.

Why is having a two-year plan important for a social media manager's success?

A two-year plan helps social media managers stay committed and focused on their long-term goals. While the industry can be tough, persistence and resilience over time lead to growth, allowing managers to build successful businesses and sign high-paying clients.

How can social media managers handle rejection in the early stages of their career?

Rejection is a normal part of the process, and social media managers need to develop thick skin and perseverance. Every rejection brings them closer to their first 'yes,' and persistence will eventually pay off.

What should new social media managers focus on to get to six figures?

New social media managers should focus on evolving into a strategist, being resourceful with a budget, understanding data, staying quick and creative with trends, and committing to long-term growth with a solid plan.