The NEW YouTube Technique That's EXPLODING Small Channels (Content Walls)

Summary

In this video, Nate shares a powerful YouTube growth strategy known as the 'content wall,' which involves publishing three long-form videos or five YouTube shorts simultaneously after a break from publishing. This method has proven highly effective for reviving stagnant channels or kickstarting new ones, especially when targeting specific, valuable content. Nate explains the importance of video packaging, consistency, and strategic targeting to maximize views and subscriber growth, while offering insights into how well this technique has worked for channels in both professional skill and entertainment niches.

Takeaways

• 😀 The 'content wall' strategy involves publishing three long-form videos (or five YouTube shorts) simultaneously after a period of inactivity on the channel.
• 😀 Consistent content publishing is key, with at least one long-form video per week or three YouTube shorts per week for continued growth.
• 😀 A potential bonus to the strategy is publishing daily YouTube shorts for 2-4 weeks after the initial content wall release.
• 😀 The strategy works best when applied to channels with inconsistent publishing history or newly started channels with some data on them.
• 😀 One of the channels mentioned grew significantly despite being under 500 subscribers initially, thanks to the content wall strategy.
• 😀 Cross-pollination between videos is crucial: well-performing videos suggest others, leading to increased traffic.
• 😀 The YouTube algorithm favors recent content, so the content wall ensures that the channel's videos remain relevant and visible.
• 😀 Videos need to be highly targeted to resonate with a specific audience, ensuring greater engagement and success.
• 😀 It's important that the videos within the content wall align with the future direction of the channel's content and audience expectations.
• 😀 Video packaging (titles and thumbnails) must be appealing and well-crafted to attract attention and boost click-through rates.
• 😀 Shorter, punchier videos tend to perform better for reviving dead or random channels, with videos around 5 minutes showing good viewer retention.

Q & A

What is the 'content wall' technique mentioned in the video?

The content wall technique involves publishing multiple videos (three long-form videos or five YouTube shorts) all at once after a period of no content publishing. Following this, the creator resumes their regular publishing schedule.

Why is it important to wait for a period of no content before implementing the content wall?

Waiting for a period of no content helps reset the channel, making it more likely for the algorithm to treat the upcoming content as fresh and new, giving it a better chance to be recommended.

What publishing schedule is recommended after the initial content wall is posted?

After the content wall, it's recommended to publish long-form videos at least once a week, or YouTube shorts three times a week. A potential bonus is daily YouTube shorts for 2-4 weeks.

What is the significance of suggested videos in the success of the content wall strategy?

Suggested videos play a crucial role in driving traffic to new content. When videos from the content wall gain popularity, they often suggest each other, helping to increase views and exposure.

Can the content wall technique be effective for new channels?

Yes, it can work for new channels, but it tends to be more effective when there's some existing data on the channel (such as views or watch time) to build upon.

What type of videos should be published in the content wall?

Videos published in the content wall need to be highly targeted and valuable to a specific audience. For example, targeting key issues professionals struggle with or covering hot historical topics that resonate with many viewers.

How does the content wall impact video length and format?

Shorter, punchier videos tend to perform better when reviving or resetting a channel. For the content wall, videos around 5 minutes tend to work well with high average watch percentages.

What is the cross-pollination effect mentioned in the video?

The cross-pollination effect occurs when videos published in the content wall drive traffic to each other. For example, one video gaining views may suggest another video from the content wall, leading to more views on both videos.

How does YouTube’s algorithm factor into the success of the content wall?

YouTube favors recent data and fresh content. By publishing multiple videos at once, the content wall technique provides the algorithm with a higher chance of recommending the videos to viewers who may enjoy them.

What key factors should be kept in mind for the content wall to work effectively?

Videos must be targeted to a specific audience, represent the type of content the channel wants to continue producing, have strong packaging (titles and thumbnails), and ideally be shorter for higher engagement.