The 'Info/Coaching Gold Rush' Is Over: What Smart Money Is Doing Now

Summary

In this video, the speaker emphasizes the evolution of the information business into a transformation business. They share insights on leveraging AI and technology to streamline workflows, enhance conversions, and provide real value through tools and systems that ensure customer success. By integrating advanced tools and focusing on delivering tangible transformation, businesses can thrive in a competitive market. The speaker also discusses the unfair criticism faced by the industry and contrasts it with traditional education models that lack accountability and measurable outcomes. Ultimately, the shift from information to transformation is crucial for long-term success.

Takeaways

• 😀 AI tools can significantly improve business workflows and boost productivity.
• 😀 Licensing AI tools from other companies can help increase conversions despite the added costs.
• 😀 Information is becoming commoditized, so businesses should focus on delivering real transformation to clients.
• 😀 Businesses should move away from being purely info providers and embrace offering tangible transformation for customers.
• 😀 Incorporating tools that help clients achieve better results can differentiate a business from competitors.
• 😀 Providing coaching, accountability, and video training is valuable, but transformation-focused solutions are the future.
• 😀 AI can be an important investment to enhance the tools and services you offer to clients.
• 😀 The info-product industry is evolving rapidly, and businesses must adapt to stay relevant.
• 😀 Traditional education providers, like colleges, lack transparency and fail to provide adequate support, making the info-product industry more attractive.
• 😀 Platforms like Spotify and BBC entering the course creation space signals a shift toward a more competitive, transformation-based education model.
• 😀 The future of the info-business industry lies in creating holistic transformation for clients, not just selling information.

Q & A

What role does AI play in increasing business efficiency according to the speaker?

AI tools, particularly the Brazilian software mentioned by the speaker, have helped streamline workflows, drastically increasing the speed at which marketing assets are created. This has led to a 10-fold increase in productivity, especially for the CMO, and has been a key factor in improving the overall efficiency of the business.

Why did the company decide to rebrand and white-label the Brazilian AI software?

The company rebranded and white-labeled the Brazilian AI software because it was significantly improving productivity and conversions. The tool had already proven effective for the CMO, and the decision to rebrand it into English and offer it as a licensed product allowed them to capitalize on its benefits while paying a licensing fee for each new user.

How does the licensing fee for the AI tool impact the company's margins?

The licensing fee does impact the company's margins, but the increase in conversions brought about by the tool more than offsets the cost of the fee. This trade-off results in an overall positive impact on the business.

What is the key difference between an info business and a transformation business as described by the speaker?

An info business typically focuses on selling knowledge, such as courses and training videos. In contrast, a transformation business focuses on delivering actual results or changes in the customer's life, providing tools, resources, and support to achieve tangible transformation. The speaker emphasizes that businesses should move toward the transformation model for greater success.

What are some of the tools the speaker is looking to invest in to enhance their business?

The speaker is looking into investing in additional tools that can be licensed and used to further support clients in achieving their transformation goals. While specific tools aren't mentioned, the focus is on acquiring resources that will improve conversions and client results.

What does the speaker believe about the future of the info business industry?

The speaker believes that the info business industry is becoming increasingly commoditized, meaning that simply providing information (e.g., through courses) is no longer enough. The future lies in offering transformational experiences that go beyond just delivering knowledge, incorporating tools and support to ensure measurable success.

Why does the speaker defend the info business industry against criticism?

The speaker defends the info business industry by pointing out the lack of accountability in traditional educational institutions like colleges. They argue that colleges do not offer refund policies, success rate transparency, or personalized support, yet they charge far more for their services. The speaker sees the info business as a more customer-centric model.

How is the information business market changing, according to the speaker?

The speaker mentions that major platforms, such as Spotify and the BBC, are starting to launch courses, signaling a shift in the market. While these traditional platforms are entering the info business space, the speaker argues that simply providing information will no longer suffice. Businesses must focus on offering a transformational experience to stay competitive.

What feedback does the speaker seek from the viewers of the video?

The speaker asks viewers for feedback on the type of content they prefer to see on the channel, including whether they want more tactical advice, information on AI tools, or a different presentation style. They also inquire about preferences for the type of videos, such as whether viewers enjoy more in-depth presentations or shorter, more direct content.

What does the speaker believe about the unfair villainization of the info business?

The speaker believes the info business industry is unfairly villainized and misunderstood. They argue that traditional educational institutions receive far less scrutiny despite charging exorbitant fees and lacking the support systems that info businesses provide. The speaker feels the industry is changing and moving toward a more customer-oriented, transformation-based model.