3 Proven High CPM YouTube Niches in 2024
Summary
TLDRThis video script reveals the impact of niche selection on YouTube revenue, contrasting videos with similar views but vastly different earnings due to topic choice. It explains the concept of CPM (cost per mille) and how it's influenced by audience buying potential. The speaker, boasting a $17 RPM, shares insights on high-CPM niches like software, online business, and finance, emphasizing the lucrative opportunities for advertisers and content creators. The script also offers practical advice on identifying lucrative niches and increasing views through keyword research, promising substantial ad revenue without promoting any paid courses.
Takeaways
- 📈 The niche you choose on YouTube can greatly affect your earnings; different topics can yield vastly different revenues for the same number of views.
- 💰 The speaker's channel has a high RPM (Revenue Per Mille) of $17, meaning they earn $17 for every 1,000 views, significantly higher than some other YouTubers.
- 🔢 RPM stands for 'cost per mille' and indicates how much advertisers are willing to pay for 1,000 impressions on an ad, which is influenced by the likelihood of the audience making a purchase.
- 🛍️ Videos on certain topics, like dropshipping, attract higher-paying ads because they target a specific audience that is more likely to buy related products or services.
- 📊 The software niche is highlighted as particularly lucrative, with some videos earning up to $100 per 1,000 views due to the high lifetime value of software customers and their recurring revenue model.
- 📈 High-paying industries, like project management software, can lead to higher CPMs because they have a large market and the potential for high customer acquisition costs.
- 🎯 The speaker recommends researching large industries with popular software companies that run ads, as this can indicate high CPM opportunities.
- 🌐 Online business models, such as Amazon FBA and dropshipping, are mentioned as having high CPMs due to the presence of software companies and gurus selling high-ticket courses.
- 📚 The finance niche is noted for its high CPM, with topics like stocks, crypto, and personal finance being particularly lucrative.
- 🔑 The key to success in a saturated niche is creating targeted, searchable videos that address specific queries within an industry.
- 🔍 The speaker offers a free keyword research tutorial to help increase views, which has reportedly helped others triple their views in 30 days.
Q & A
What is the significance of choosing the right niche on YouTube?
-Choosing the right niche on YouTube can significantly impact earnings. Different niches have different Cost Per Mille (CPM) rates, which determine how much money a creator makes per 1,000 views. Selecting a niche with a high CPM can lead to higher earnings even with the same number of views.
What does CPM stand for and why is it important for YouTubers?
-CPM stands for Cost Per Mille, which is the amount advertisers pay for 1,000 impressions on an ad. It's important for YouTubers because their earnings are directly tied to the CPM rates of their videos, which in turn depend on the niche and the perceived value of the audience to advertisers.
Why do some videos with the same number of views earn more money than others?
-Videos with the same number of views can earn different amounts of money due to differences in CPM. Factors such as the niche of the video, the likelihood of the audience to purchase products, and the advertiser's willingness to pay for that specific audience affect the CPM.
What is the speaker's claim about their own YouTube channel's RPM?
-The speaker claims to have a YouTube channel with a $17 RPM (Revenue Per Mille), meaning they earn $17 for every 1,000 views their channel gets. They also mention that some of their videos have an RPM as high as $47.
Why do software companies pay higher CPM rates for YouTube ads?
-Software companies pay higher CPM rates because they often have recurring revenue models. Once they acquire a customer, that customer pays a subscription fee every month, leading to a high lifetime value per customer. This allows software companies to spend more on customer acquisition, resulting in higher CPMs for relevant YouTube videos.
What is an example of a high-paying niche on YouTube according to the speaker?
-The speaker mentions the software niche, specifically project management software, as an example of a high-paying niche on YouTube. Videos in this niche can have very high CPMs due to the large industry size, the presence of many popular software companies, and the high lifetime value of customers.
How does the speaker suggest finding high CPM niches?
-The speaker suggests researching large industries with many popular software companies, checking if these companies run ads on YouTube, and observing which ads appear on videos about certain topics. This can help identify niches with high CPMs.
What is the speaker's advice for increasing views and potentially earnings on YouTube?
-The speaker recommends doing research on upcoming online business models and creating content in industries with high demand and less competition. They also provide a free keyword research tutorial to help increase views on YouTube videos.
Why is the online business space considered a high CPM industry?
-The online business space is considered a high CPM industry because it attracts an audience that is likely to spend money on business-related products and services. This includes software companies and gurus selling courses, which are willing to pay a premium to reach potential customers.
What is the speaker's view on the finance niche on YouTube?
-The speaker views the finance niche as one of the highest CPM niches on YouTube. Topics such as stocks, crypto, personal finance, investing, and budgeting are mentioned as particularly lucrative due to the high value advertisers place on reaching an audience interested in these subjects.
What strategy does the speaker recommend for standing out in a saturated niche?
-The speaker recommends creating targeted, searchable videos in certain industries to stand out in a saturated niche. This strategy involves identifying specific topics within a niche that have high search demand but less competition.
Outlines
📈 Understanding YouTube Niches and Earnings Potential
This paragraph discusses the impact of choosing the right or wrong niche on YouTube, using examples of two videos with the same number of views but vastly different earnings. It explains the concept of CPM (cost per thousand views) and how it is influenced by the likelihood of the audience making a purchase. The speaker, who has a channel with a $17 RPM, shares insights on high-paying niches like software, where companies are willing to spend more on acquiring customers due to high lifetime value. The paragraph emphasizes the importance of targeting specific audiences that are more likely to engage with advertiser products, thereby increasing the CPM for the content creator.
💼 Exploring High-Paying YouTube Niches
The second paragraph delves into specific high-paying niches on YouTube, such as project management software, online business models, and finance. It highlights the importance of recurring revenue for software companies and how this translates to higher CPMs for creators. The speaker provides examples of successful channels and videos, including one with 40 million views in three months, to illustrate the potential earnings in these niches. The paragraph also touches on the value of targeting new and upcoming online business models, such as growth operating, where there is less competition and higher potential for growth and revenue. Additionally, it mentions the effectiveness of targeted, searchable videos in saturated industries to stand out and achieve higher rankings on YouTube.
Mindmap
Keywords
💡Niche
💡RPM (Revenue Per Mille)
💡CPM (Cost Per Mille)
💡Advertisers
💡Dropshipping
💡Software Niche
💡Project Management Software
💡Online Business
💡Gurus
💡Keyword Research
💡Finance Niche
Highlights
Choosing the right YouTube niche can significantly impact earnings, as demonstrated by a comparison of two videos with the same views but vastly different earnings.
CPM (cost per mille) is a key factor in YouTube earnings, representing how much advertisers pay for 1,000 impressions, which can vary greatly depending on the video topic and audience.
Videos on certain topics, like dropshipping, can attract higher-paying ads due to the potential for viewers to purchase related products or services.
The speaker's channels with a $17 RPM (revenue per thousand views) earn significantly more than those with lower RPMs, even with the same number of views.
High RPMs can reach up to $47, resulting in substantial revenue from relatively few views, demonstrating the importance of niche selection.
The software niche is highlighted as particularly lucrative, with some videos earning up to $100 per 1,000 views due to the high lifetime value of software customers.
Project management software is identified as a high-paying industry within the software niche, with recurring revenue and a large customer base.
An analysis of a channel with a large subscriber base but low views per video reveals that niche selection can lead to high earnings despite low view counts.
The finance niche is another high CPM area, with topics such as stocks, crypto, and personal finance attracting high-paying ads.
The speaker provides a free keyword research tutorial to help increase views, which is crucial for monetizing high CPM niches.
Online business models, such as Amazon FBA and dropshipping, offer high CPMs due to the presence of both software companies and course sellers.
The importance of targeting searchable topics within high CPM niches is emphasized for ranking videos on YouTube.
A new and upcoming niche, growth operating, is presented as an example of an area with potential for high earnings due to its novelty.
The speaker's personal experience with high RPM videos in the online business space is shared, illustrating the effectiveness of niche selection.
A strategy for identifying high CPM niches involves researching large industries with many popular software companies that run ads.
The transcript concludes by emphasizing the importance of both high CPM niches and effective keyword research for successful YouTube monetization.
Transcripts
choosing the wrong or right Niche on
YouTube can make all the difference
check this out this video has
280,000 views and made
$960 this video also has
$280,000 views and made
$4,600 that's five times more money with
the same amount of views this is all
because of one thing the video topics
for these videos are slightly different
if you're an unknowing YouTuber you
might think that's very unfair you put
in the same effort you get the same
amount of views yet the other person
gets paid five times more money today
I'll break down how that works but most
importantly explain how you can get paid
more by making videos in one of the
following niches this is coming from
someone that has Channels with a $17 RPM
that means I earn $17 for every th000
views my channel gets currently I earn
just above $10,000 with only 600,000
views per month there are other
YouTubers that would make just $1,000
with the same amount of views some of my
videos RPMs go as high as $47 resulting
in close to $5,000 in at revenue from
about ,000 views that's just to let you
know I understand how this works and I'm
not making this up I also won't sell you
any coaching or courses at the end of
this video by the way so let's dive in
CPM stands for cost per meal that means
how much money do advertisers have to
pay to get 1,000 Impressions on an ad
the more likely your audience is to buy
something expensive ensive the more
money advertisers are willing to spend
to get in front of your viewers
resulting in a higher CPM for you so if
you upload a video about how good the
weather is today there's not really a
clear audience for that topic
advertisers won't be dying to get their
ads on that video since there's no
product they can easily sell on the
other hand if you upload a video about
dropshipping there's a clear audience
for those videos with a specific outcome
in mind building their own e-commerce
business advertisers know this and
because of that they pay premium prices
to get their ads in front of Drop
Shipping videos as viewers might be
interested in buying research tools
hosting platforms potentially even
courses from online Drop Shipping gurus
simply said there's a bunch of stuff you
can sell to people that want to start
Drop Shipping and they are likely to
have money to spend as they want to
start a business now that that's clear
let's talk about actual niches my
favorite is the software Niche the
amount you get paid for 1,000 views here
is is absolutely insane I have channels
in this Niche and I've seen videos about
certain softwares which I'll reveal in a
bit go as high as $100 per 1,000 views
if you hear numbers like that for the
first time you might think I'm lying but
please allow me to explain why this
makes sense software companies have
something that some might consider the
eighth wonder of the world recurring
Revenue once they get a customer in that
same customer will pay a subscription
fee every month over and over again
which means the lifetime value per
customer is really high for software
companies compared to the more
traditional businesses because of that
they are also able to spend more money
per acquisition for those that don't
know that's the amount of money a
company has to spend to get one customer
since they know that customers will pay
a subscription fee every month they're
able and willing to spend premium money
to acquire that customer take project
management softwares this is a very
high-paying industry it has recurring
Revenue it's a very large industry and
their customers usually will be
businesses basically said it has all the
ingredients for a high CPM Niche if you
make a video about project management in
general you will have all of the
softwares competing to get in front of
your audience this will drive up the
price they have to pay and that's why
the cpms are so high on these types of
videos let's Analyze This Channel at
first you might think this is a debt
Channel since they have close to 200,000
subscribers and their latest video only
has 700 views but in reality she gets
400,000 views per month her channel is
about project management and chances are
she gets paid above $30 per th000 views
which means that just her ad revenue is
above 10,000 a month to prove my point
let's click on one of her videos and see
what type of AD shows up as you can see
it's an ad by the biggest project
management software in the world this ad
doesn't show up by accident this company
wants to get in front of her viewers and
spend a premium to do that if we go to
to their Channel you'll see they have
videos with 40 million views in total
this video here has 40 million views in
just 3 months and gets 3,000 views per
hour so you can imagine how much money
they're spending each day on these
YouTube ads and that is just one example
I recommend you to do research and find
a large industry in which there are many
popular software companies double check
if these companies run ads which you can
do by going to their YouTube channel and
filter on most popular videos If you see
videos with millions of views you know
they run ads you can also click on
videos about the topic and see which ads
show up a few more examples of this are
software companies in the email
marketing space like MailChimp or Bravo
or even the e-commerce space with
companies like Shopify big Commerce and
many more my second favorite Niche is
everything within the online business
space I will show you examples in a bit
but first let me explain why this is a
high CPM industry thinking back to where
a high CPM comes from it's advertisers
that are willing to spend money to get
in front of an audience that is
definitely the case with online business
I've seen that on the channel you're
watching right now as well I have many
videos about YouTube automation which is
a new online business model I usually
make around $10 for every th000 views
when I upload a video on this topic
that's just an example and to be honest
it's not even the best one you will find
the highest cpms when making videos
about Amazon FBA and Drop Shipping these
are Industries with two important
factors that make up for the big payout
the first one is software companies
making tons of money in this industry
I've already explained why and how that
works a few minutes ago on top of that
these online business models have a
bunch of gurus that sell courses and
we're better to find your ideal customer
for a Drop Shipping course than on Drop
Shipping videos if I click on a Drop
Shipping video you will see ads from
Shopify other software companies and
people that have some sort of training
program or a course because these are
usually High ticket offers their cost
per acquisition can be higher enabling
them to spend premium money to get in
front of your views for this I recommend
you to do research on upcoming online
business models a recent example of this
could be something that goes by the name
of growth operating there's a few guys
talking about this on their Channel and
because of that it kind of blew up I've
seen that firsthand as my DMs are loaded
with these so-called growth operators
but because this is new and upcoming
there's not so much content content
about it and potentially no dedicated
channel for it if you start making
content in this industry you'll get paid
well and are likely to grow rather
easily as there's barely anyone making
videos about it a great example of this
is Eddie he made a full guide to become
a growth operator and that is sitting at
over 100,000 views because the video is
really long he's able to put a lot of AD
braks in it which drives up the RPM even
higher you can also turn on your VPN and
set it to a location in the US then go
to you YouTube and see what kind of ads
show up when you click on online
business videos and reverse engineer
what you can make your videos about now
even though all of that is great you can
have a high CPM but you still need views
in order to actually make money because
of that I have made this free 1hour
keyword research tutorial for you the
feedback on this has been insane and
I've seen people triple their views
within just 30 days with my steps I will
leave the link to this video in the
description Down Below in case you want
to check it out but finally one of the
highest CPM niches on YouTube is the
finance Niche obviously we've got the
well-known example of Graham Steven for
this in case you don't know who this is
Graham is a finance YouTuber with over 4
million subscribers and a total view
count of over 900 million he was one of
the first to be transparent about how
much money YouTube paid him right now
this is not uncommon but back in the day
no one did this he revealed that on some
of his videos he got paid up to $20 per
th000 views that is great but what's
even better is he went mainstream and
had days with over 500,000 views that's
$110,000 a day with ad Revenue now in
general the finance neede will pay you a
ton of money but what topics can you
talk about my personal favorites are
stocks crypto personal finance investing
budgeting and actually a few more but
you get the idea there's also a few
variants like real estate or fintech for
example I found this new channel who
just started her channel in finance
space she's making paycheck and
budgeting videos her video about how
much she saved and invested at her age
is currently doing really well with 30
views per hour this is a great example
of someone that just started but is
already seeing some great results as
soon as she gets monetized she'll make
bank for every thousand views she gets
the only problem for most of these
topics is that they are very saturated
this is because everyone wants to make
this High CPM content however there is a
solution for that in my opinion the
solution is making targeted searchable
videos in certain industries this is
what I have been doing since 2020 and I
have seen all My Success from it if you
want to learn how this works and how you
can rank any of your new YouTube videos
number one on YouTube click the video on
the screen or the link in the
description and I will see you there
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