7 Riset Keyword

Summary

This video explains how to conduct keyword research for Google Ads. The presenter highlights the importance of understanding keyword search volume, competition, and cost-per-click (CPC) to optimize ad campaigns. Using Google Ads' Keyword Planner, users can discover relevant keywords, evaluate their search frequency, and adjust targeting based on region and language preferences. Key factors like competition level and estimated costs for appearing on the first page are also discussed. The video emphasizes selecting keywords with a balanced search volume and cost to improve ad visibility while keeping within budget constraints.

Takeaways

• 😀 Researching keywords is essential for understanding if a term is widely searched and if it's suitable for your Google Ads budget.
• 😀 Keyword Planner in Google Ads allows you to find new keywords and get search volume and forecasts.
• 😀 You can start keyword research by entering a website URL to let Google suggest relevant keywords.
• 😀 Make sure to select your target audience’s location and language before starting keyword research to narrow down results.
• 😀 When doing keyword research, focus on targeting specific regions rather than broad areas like an entire country.
• 😀 You can choose to focus on Google search results only, excluding Google’s partner sites, for more specific data.
• 😀 Set your keyword research data period (such as 3 months) to get the most relevant results.
• 😀 Keywords with high competition indicate that many people are bidding on them in Google Ads, which could increase costs.
• 😀 A higher bid might be required to get your ad to appear at the top of Google search results, especially for competitive keywords.
• 😀 Aim to keep your keyword bid within a reasonable range to ensure your ad is visible, but not so high that it exceeds your budget.
• 😀 Remember that the search volume, competition level, and bid prices for keywords may vary based on your business type.

Q & A

Why is keyword research important for Google Ads?

Keyword research is crucial for Google Ads because it helps determine whether people are searching for the keywords you want to target and if they fit within your budget. It also informs the cost-per-click (CPC) and competition level for each keyword.

What are the two methods to start keyword research in Google Ads?

You can start keyword research in Google Ads by either 'Starting with a website,' where you paste your website URL for Google to suggest relevant keywords, or 'Starting with a keyword,' where you manually input a keyword relevant to your business.

What should you consider when choosing your target audience for keyword research?

You should consider the language and location of your target audience. This allows you to tailor your keyword research to the people most likely to engage with your ads.

How can you adjust your keyword research settings in Google Ads?

You can adjust your keyword research settings by selecting the language and location of your target audience and choosing whether to focus on Google search results alone or include Google’s search partners. Additionally, you can set a specific date range for the data you want to view.

What does the 'competition' metric mean in Google Ads Keyword Planner?

The 'competition' metric in Google Ads Keyword Planner indicates how many advertisers are bidding on a specific keyword. It is categorized as 'low,' 'medium,' or 'high,' with 'high' competition meaning more advertisers are targeting that keyword.

What is the recommended range for monthly search volume when choosing keywords?

A good range for monthly search volume is between 100 to 1,000 searches. This ensures that the keyword is popular enough to generate traffic but not so competitive that it becomes unaffordable.

Why is it important to focus on keywords with lower competition?

Focusing on keywords with lower competition allows you to spend less on each click, increasing the chances of your ads appearing in search results without overspending. Lower competition keywords are often more affordable and provide a better return on investment.

What should you do if the cost-per-click for a keyword is higher than your budget?

If the cost-per-click for a keyword is higher than your budget, consider targeting keywords with lower bids or focusing on long-tail keywords, which tend to have lower competition and costs.

What happens if your ad’s bid is too low compared to the suggested CPC?

If your ad’s bid is too low, it may not appear on the first page of search results. This can significantly reduce visibility, as users tend to avoid scrolling past the first few results.

How can you ensure your ad appears on the first page of Google search results?

To ensure your ad appears on the first page of Google search results, set your bid high enough to meet or exceed the suggested CPC for top positions. Aim to appear in the top spots, as users are less likely to click on ads beyond the first page.