I tried using Canva to make a Product Commercial
Summary
TLDRIn this tutorial, Daniel Schiffer demonstrates how to create a professional-quality product commercial for under $20 using Canva, a free graphic design platform. He chooses a food and beverage theme, specifically a soda brand called Ollie Pop, and utilizes Canva's features like the brand kit, templates, and animations to produce an engaging ad. Daniel highlights the ease of use and cost-effectiveness of Canva, especially with Canva Pro's additional features like background removal. The video concludes with a polished commercial showcasing different soda flavors, proving that high-quality content creation is accessible to everyone.
Takeaways
- 🎥 Daniel Schiffer introduces a new challenge to create a professional product commercial for under $20 using easy and affordable methods.
- 🚫 The commercial aims to avoid complex techniques such as keyframes, masks, and practical effects to ensure accessibility for creators of all experience levels.
- 🥤 The theme chosen for the commercial is food and beverage, specifically an ad for a soda brand named Ollie Pop.
- 💡 Canva, a free graphic design platform, is used as the main tool for creating the commercial, with the option to upgrade to Canva Pro for additional features.
- 🔗 Canva Pro offers time-saving features like automatic background removal with just a click, which Daniel demonstrates in the video.
- 📸 Daniel suggests downloading images directly from the Ollie Pop website to save time and effort in creating the commercial.
- 🎨 Canva allows for the creation of a brand kit, including logos, color palettes, and brand fonts, to maintain consistency throughout the project.
- 📹 The video editor in Canva provides a variety of templates and elements that can be easily customized and animated to create engaging content.
- 🌟 Daniel emphasizes the use of animations and transitions in Canva to add dynamism and visual interest to the commercial.
- 🎵 Canva also integrates music from Epidemic Sound, allowing creators to add background music to their videos directly within the platform.
- 🎉 The final product commercial is showcased, demonstrating that high-quality content can be created affordably and with ease using Canva.
Q & A
What is the main challenge Daniel Schiffer is attempting in the video?
-Daniel Schiffer is attempting to create a professional quality product commercial for under 20 dollars using only easy-to-use tools that don't require advanced techniques like key framing, masking, or practical effects.
What is the purpose of using Canva in this project?
-Canva is used as a free graphic design platform that offers time-saving features and tools, which is ideal for creating the commercial within the budget and without complex editing skills.
What is the theme of the commercial Daniel is creating?
-The theme of the commercial is food and beverage, specifically an advertisement for a soda brand called Ollie Pop.
Why is Final Cut not used for this project?
-Final Cut is not used because it costs 400 dollars, which exceeds the 20 dollar budget for the project.
What feature of Canva Pro helps in removing the background of images?
-Canva Pro has a feature that allows for instant background removal with just a click of a button.
How does Daniel plan to save time and money on gathering images for the commercial?
-Daniel plans to save time and money by downloading the photos of Ollie Pop soda cans directly from their website instead of taking the photos himself.
What is a 'brand kit' in Canva and how is it used in the project?
-A brand kit in Canva is a collection of elements such as logos, color palettes, and fonts that are consistent with the brand identity. It is used to maintain brand consistency throughout the commercial.
What types of animations are available in Canva for the video project?
-Canva offers both page animations, which apply to all elements on a page, and individual element animations, which can be applied to specific elements.
How does Daniel enhance the visual appeal of the soda cans in the commercial?
-Daniel enhances the visual appeal by adding backdrop shadows to the soda cans, making them appear more three-dimensional against the background.
What is the significance of the word 'fresh' in the context of the ginger lemon soda?
-The word 'fresh' is used to convey the refreshing quality of the ginger lemon soda flavor, which is a key selling point.
How does Daniel ensure the commercial is easy to replicate for different flavors?
-Daniel ensures the commercial is easy to replicate by using a generic template and duplicating the edited page to apply the same animations and layout to different soda flavors.
What is the final step Daniel takes to complete the commercial?
-The final step Daniel takes is to add an ending shot with all three soda cans, the logo, and a slogan, and then to add music and export the video.
What is the overall cost of the video according to Daniel?
-According to Daniel, the video costs less than 20 dollars to make.
How does Daniel describe the impact of using Canva for creating content?
-Daniel describes the impact as a game changer, especially for small businesses that want to save money and create their own content without much experience.
What offer is available for Canva Pro mentioned in the video?
-An offer of 45 free days of Canva Pro is available for those interested in trying the platform's premium features.
How can viewers get the 45 free days of Canva Pro mentioned in the video?
-Viewers can get the 45 free days of Canva Pro by visiting canva.me/daniels or by clicking the link in the video description.
Outlines
🎥 Affordable Video Production with Canva
Daniel Schiffer introduces a new challenge: creating a professional quality product commercial for under $20 using only easy-to-use tools. He opts for Canva, a free graphic design platform, to make a food and beverage themed ad for 'Ollie Pop' soda. Daniel demonstrates how to use Canva's features, including its background removal tool, to create engaging content without the need for expensive equipment or complex editing techniques. The goal is to make video production accessible to anyone, regardless of their experience level.
🌟 Creating Dynamic Soda Ads with Canva Pro
The video script details the step-by-step process of making a soda commercial using Canva Pro. Daniel Schiffer shows how to assemble a brand kit with logos, color palettes, and fonts. He selects images of soda cans from the Ollie Pop website and uses Canva's video editor to create a dynamic and visually appealing ad. Daniel utilizes Canva's animation features, such as the 'pop' and 'drift' animations, to bring the ad to life. He also explains how to duplicate pages for efficiency and add transitions between different soda flavors, enhancing the overall flow of the commercial.
🎶 Finalizing the Commercial with Music and Branding
In the final paragraph, Daniel Schiffer wraps up the video production process by adding an ending shot featuring all three soda flavors, along with the Ollie Pop logo and slogan. He emphasizes the ease and affordability of creating high-quality marketing content with Canva, which integrates music from Epidemic Sound. The video concludes with a download of the finished product as an MP4 file, showcasing the result of the budget-friendly and user-friendly approach to video creation. Daniel invites viewers to try Canva Pro for 45 free days and to follow him on Instagram for more content.
Mindmap
Keywords
💡Commercial
💡Canva
💡Budget
💡Equipment
💡Templates
💡Animations
💡Brand Kit
💡Background Removal
💡Transitions
💡Slogan
💡Music
Highlights
Daniel Schiffer attempts to create a professional quality product commercial for under $20 using affordable and accessible tools.
The challenge involves avoiding complex techniques like key framing, masks, and practical effects to ensure ease of use for anyone.
Canva, a free graphic design platform, is chosen as the main tool for creating the commercial, showcasing its capabilities and affordability.
Canva Pro's background removal feature is highlighted as a time-saving and efficient tool for creating professional-looking content.
The use of a brand kit in Canva to maintain consistency in the commercial's design elements is demonstrated.
Downloading existing product images from the brand's website is suggested as a time and cost-saving method.
A generic video template is chosen in Canva to create a versatile commercial that can be repurposed for different uses.
The selection of neon-themed templates in Canva is discussed to create an eye-catching and flashy commercial.
Customizing the background color to match the product and adding text with a neon shine effect is shown to enhance visual appeal.
Adding shadows to 2D images in Canva is used to create a sense of depth in the commercial.
Canva's page and individual element animations are explored to bring the commercial to life.
The process of duplicating pages and swapping out elements to create variety for different product flavors is explained.
Adjusting the duration of frames and applying transitions between pages to improve the commercial's flow is demonstrated.
The addition of twinkling stars as graphics to enhance the visual appeal of the commercial is shown.
Creating an ending shot with all three product flavors and adding the brand logo and slogan is discussed.
Canva's built-in music feature from Epidemic Sound is used to add a soundtrack to the commercial.
The final result of the commercial is showcased, emphasizing its affordability and ease of creation.
The video concludes with a call to action for viewers to try Canva Pro for 45 free days and a reminder to subscribe and follow on Instagram.
Transcripts
welcome back to the channel i'm daniel
schiffer and today i'll be attempting
something that i've never done before
now i've made a lot of videos for
companies over the past 10 years and
something that every video i make has in
common is that the equipment i use to
create them costs a lot of money i tried
to break that trend a couple weeks ago
when i demonstrated how i turned an
ordinary photo i took on my phone into a
captivating video asset without using
expensive equipment now while that video
was cool and didn't cost a lot of money
to make it certainly costs a lot of time
not just to make the asset itself but
also the several years of learning the
techniques that go into creating that
style of content today that is all out
the window i want to create a
professional quality product commercial
for under 20 dollars in the catch is
that it has to be easy no key frames no
masks no practical effects i want this
to be so easy that literally anybody at
any level of experience can do it so
let's get started so to keep this
commercial consistent with the other
types of ads i would typically create
here on this channel we're gonna stick
with a food and beverage theme and we're
gonna try and create an ad for this soda
brand called ollie pop now seeing his
final cut costs 400 which is just a tad
out of our 20 budget i will be using
canva which is a free graphic design
platform and also happens to be the
sponsor of today's video now what's
great about canva is that it's actually
completely free to use but you do have
the option to upgrade to canva pro for a
whole bunch of other time-saving
features and tools as an example i spent
a good half an hour a couple weeks ago
trying to mask out this packaging from
the background manually but with canva
pro i can literally click a button and
it removes the background for me
instantly yeah that's a thing and it
works perfectly if you're interested in
trying 45 free days of canva pro you can
go to the link in the description below
or go to canva.me daniels anyway back to
our soda commercial it is time to
assemble a brand kit so right now what i
need are a few images of the actual
lollipop cans and rather than doing that
myself i can actually save some time and
money by downloading the photos that
ollie pop already has straight from
their website i'm gonna pick three
different flavors we'll start with
vintage cola and i can just save this
image directly to my downloads i'll do
the same for ginger lemon as well as
blackberry vanilla back in canva now
i'll navigate over here to the left
sidebar and under tools we have brand
kit we can start by adding our logos
just like so we can actually create a
color palette using the logos we just
brought in and we can also bring in any
brand fonts that we might want to use
for our project next i will navigate up
to our folders and then into our uploads
and in here we can go ahead and drag in
our can images so we'll go back up to
our home page here and under the video
tab you can see that there's a lot of
options to choose from now the video
that we're making today i want to be
kind of generic so that we can repurpose
it for different uses so i'm going to
start with just a regular video and
create a blank project here in the canva
video editor you can see we have a
timeline down here with a playhead and
here on the left side there's a whole
bunch of stuff we can use so we'll start
in templates and we'll scroll through
and i'm going to try and find a template
that i feel like could work well for our
soda commercial now in this case i'm
envisioning something kind of flashy and
exciting so i'm gonna go up to the
search bar here and i'm gonna search for
neon and you can see here that we have a
whole bunch of templates that really pop
which is exactly what i want i think
we're gonna start with this one down
here i kind of like these neon tubes
that are here on the sides i'm gonna
highlight all this stuff in the middle
that we don't really need and just
delete it and now i will navigate over
to our uploads and bring in our first
can i want to change our background
color to match the colors of the can a
little bit better so i can select the
background and go up to our colors here
and automatically canva detects the
photo colors that are in the project and
we can click through and change the
background based on the colors in the
photo i like this one here it's kind of
muted and on brand with the can and now
the overall frame is looking kind of
empty so i think i can spice this up
with a little bit of text and
immediately this kind of neon shine text
is exactly what i had in mind so i'm
going to click that to bring it in now
when i look at the flavor of the soda
ginger lemon right away i think
refreshing so i'm going to change the
text here to say fresh gonna drag it up
to the top here and just fit it to the
entire frame and we can center i'll now
right click on it and send it to the
back and this is looking pretty good i'm
gonna highlight these neon tubes here
and bring them in a little bit closer
and i feel like the can because it's a
2d image it looks kind of flat against
our text so what i can do is i can go
into edit image and add a shadow and
we'll bring in one of these backdrop
shadows and that looks like it's giving
us a little more depth all right so now
if we go down to our timeline and click
the play button you can see that nothing
really happens it's just a stagnant
image within canva there are two types
of animations we have page animations
which is what it sounds like you can
apply one of these to animate everything
on the page like so or you can select
individual elements on the page and
apply animations to those as well this
one is called tumble you can see it kind
of has the can fly in from the side
there's a fade animation which has it
fade in this one is called rise where
the can kind of comes up from the bottom
and down here you can see that there are
additional animations that all have this
crown symbol these are animations that
are part of canva pro and they are
actually really cool as well if you're
interested in trying 45 free days of
canva pro you can go to the link in the
description below or go to canva.me
daniels i'm going to go back into page
animations here and just hover my mouse
over different options to see how the
elements on the screen respond i think
this pop animation really jumps out at
me literally so i'm going to select that
as our page animation and i think to
create some variety i'm going to select
our neon tubes and i'm going to
highlight all of them by holding shift
and clicking and dragging and for our
neon tubes this drift animation looks
pretty cool but i think i like baseline
so i'm going to select that and we can
navigate up here to this play button to
see what this looks like full screen and
i think we're off to a really good start
so now i want to do the same thing for
our next two flavors and to do this we
can actually save time by duplicating
the page we just edited by right
clicking it and clicking duplicate and
because all of the animations are
already applied to the page all we have
to do is swap out the different elements
with new ones and everything will
automatically be animated the same way
the previous flavor was i'll go back
into our uploads here and bring in our
vintage cola can and i'll go ahead and
delete the old can i'm gonna center this
and then select our background go into
our colors and you can see here under
our photo colors it's automatically
detected the can click through here and
see our different options and i really
like the way that this muted sort of red
background goes with our neon yellow
gonna select the can here and not forget
to add our backdrop shadow and if we go
back here and click play you can see
that's all we really have to do because
everything is already animated currently
each one of these frames is five seconds
which is a little bit long so i'm going
to re-time these to three and a half
seconds and apply to all pages and now
i'm gonna play back this whole video so
far full screen
now given how quickly we just did this
this is already looking really
impressive but i think we can make it a
little bit smoother by adding in a
transition between our two pages here we
have a little plus button and if we
click that we can add a new page in
between or we can add a transition i'll
click on add transition and we've got
some options here to work with here we
have a kind of cross dissolve which is
pretty smooth we also have this slide
transition they have this kind of wipe
transition as well but i really like the
circle wipe transition and i'm going to
change the direction to out and let's
just play this back to see how it looks
okay that's looking pretty cool so i
just realized our text is actually the
exact same on both clips i actually want
to have a different word behind our
vintage cola let's just go in there and
type in tasty all right let's go ahead
and duplicate this page now and we'll
bring in our final flavor the blackberry
vanilla and delete the can underneath
we'll center that and change our
background color and for this one let's
choose a different word because this is
kind of a healthier soda why don't we
just put in healthy select our can here
and add our drop shadow and we also
can't forget to go down here and click
our plus button to add our circle wipe
transition make sure the direction is
selected to out and i still think these
shots can use a little extra something
so what i'm going to do is go up into
the elements tab here and have a look
through the graphics i think i like
these twinkling stars so i'm just going
to bring one of those in and place it
above the top right corner of our can
and i'm just going to copy and paste
that and bring it to the opposite corner
and now i can just highlight both of
them hit copy and paste them onto our
other two shots alright so we have a
shot of each flavor the only thing
really left to do is to add an ending
shot with all three cans i'll go ahead
and click this plus button down here to
add a new page and i'm gonna change the
color of our background and now we will
just bring in all three cans i'm gonna
bring our cola can to the front and
center it bring our other two cans
behind make the front can just a little
bit bigger looking pretty good and now
i'm just going to highlight all three
right click and group them together now
they can all be moved around at the same
time and manipulated as one group i'm
just going to shift this over to the
side around here and now i'll go into
our logos and bring in our lollipop logo
make it a bit smaller and if we go back
to the lollipop website they do have a
couple different slogans they have a new
kind of soda but they also have healthy
meats delicious which i think gives the
viewer a little bit more information so
i'll go back into our text here and add
a new heading and i'm just going to type
in healthy meats delicious and kind of
line it up here with our logo and if you
remember we uploaded some fonts to our
brand kit which we can select in here
and i can change the color of that to
match our logo so let's do some
animations now we'll highlight our cans
here and animate them with the pop
animation let's select our logo here and
i think i like tumble and then on our
text our slogan down here why don't we
have just a nice simple fade in we of
course still need to add our transition
down here so we'll go ahead and do that
and finally our last step is to add some
music canva actually has music from
epidemic sound built right into the
platform and to export our finished
video all we have to do is go up here to
download save it as an mp4 video and
here is the final result
[Music]
let's just make something clear this
video cost me less than 20 to make and
it was incredibly easy that to me is
shocking i feel like this method of
making content is an absolute game
changer especially for people with small
businesses who want to save money and
make their own content but maybe don't
have a lot of experience doing so not
only is it incredibly easy and
affordable but canva is like a one-stop
shop for all of your digital marketing
needs like i said if you want to get 45
free days of canva pro then you can go
to canva.me daniels or go to the link in
the description below but that is it for
this video thank you so much for
watching don't forget to hit it with a
like and subscribe follow me on
instagram daniel.chiffor and as always i
will see you guys in the next video
[Music]
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