Episódio 01 - Desafio

Summary

This video script presents an exciting challenge for students to design an innovative pizza, either through unique flavors, delivery methods, or presentation. The challenge encourages creativity, aiming to create something that hasn't been seen in the market before. Participants will select a target audience, such as gamers or athletes, and explain their choices. The best entries will win a trip to São Paulo, where students will explore innovative companies, participate in creativity-boosting activities like Escape Rooms, and visit a theme park to fully engage their senses. This opportunity combines learning, hands-on experience, and innovation in a fun, immersive way.

Takeaways

• 😀 São Paulo is a city filled with innovative spaces that spark creativity, divergent thinking, and inspiration.
• 😀 The city hosts a variety of environments, from multinational companies and tech startups to places that evoke fairytales and the past.
• 😀 The main objective of the challenge is to promote divergent thinking and creativity, which can be triggered by experiences in unique environments.
• 😀 The challenge invites students to create an innovative pizza that doesn't currently exist in the market, either through its taste, delivery, or presentation.
• 😀 Participants are encouraged to target a specific audience for their pizza, such as children, gamers, or athletes, and justify their ingredient choices based on this audience.
• 😀 Students can work individually or in groups of up to three people to design their pizza and submit their ideas via email and social media.
• 😀 Social media platforms like Instagram or TikTok will be used to share the pizza ideas, with participants required to tag @centropaulasouza and @michonGes.
• 😀 The competition will review the submissions and choose six winning ideas, which will be filmed and shared on social media for further exposure.
• 😀 The top three pizzas with the most votes will have the opportunity to visit São Paulo for two days of immersive experiences in creative environments like startups and amusement parks.
• 😀 The event promises to expose participants to real-world innovation, stimulate their creativity, and help them understand how large corporations and creative spaces operate.
• 😀 The experience culminates in the chance to see firsthand the power of creativity, as participants get to ‘taste the future’ through their pizza creations.

Q & A

What is the primary goal of the São Paulo Creative Challenge?

The primary goal of the challenge is for students to create an innovative pizza that does not exist in the market, either through unique flavors, delivery methods, or presentation. The pizza must be tailored to a specific target audience, and participants need to justify their ingredient choices.

What are the requirements for creating the pizza in this challenge?

Participants need to design a pizza that is original, either by flavor, method of delivery, or appearance. The pizza must cater to a specific audience (such as children, gamers, or athletes), and the team must explain why certain ingredients were chosen based on the target audience.

How can participants submit their pizza ideas for the challenge?

Participants must send their pizza idea via email and also post it on social media, either Instagram or TikTok. They must tag @centropaulasouza and @michonGes and use the hashtag #pizzaimpossivelCPS.

What are the prizes for the top three teams in the challenge?

The top three teams will win a trip to São Paulo, where they will spend two days experiencing creativity and innovation. The first day will involve visiting startups, tech companies, multinational corporations, and participating in escape room activities. The second day will be spent at an amusement park to further inspire creativity.

What is the role of the teacher, director, and other students in the challenge?

The teacher and director are involved in assisting the teams with the project. The director and the teacher will join the winning students on the trip to São Paulo, ensuring that the team receives support throughout the challenge.

What activities will the winning teams experience during their two-day trip to São Paulo?

The winning teams will spend the first day visiting innovative places like startups, tech companies, multinational businesses, and participating in escape rooms. The second day will be spent at an amusement park designed to stimulate creativity and divergent thinking.

Can students work in teams for this challenge, and if so, how?

Yes, students can work in teams. They can either work alone, in pairs, or in teams of three, selecting friends to collaborate with on the pizza creation.

What is the significance of selecting a target audience for the pizza?

Selecting a target audience is crucial because it helps guide the choices of ingredients and design for the pizza. The team needs to justify how the pizza caters to the specific needs and preferences of that audience, such as energy-boosting ingredients for gamers.

What is the purpose of including activities like Escape Rooms and amusement parks in the challenge?

These activities are designed to stimulate creativity, divergent thinking, and problem-solving skills. They encourage participants to think outside the box and foster an environment where innovation can thrive.

What is the connection between São Paulo and the theme of innovation in this challenge?

São Paulo is portrayed as a city full of innovative spaces, ranging from startups and multinational corporations to places that spark creativity and divergent thinking. The city serves as the perfect backdrop for this challenge, reinforcing the theme of unlocking creativity and exploring new ideas.