SEO Is A Waste Of Time in 2024
Summary
TLDRThis video reveals the obsolescence of traditional SEO in 2024 due to AI advancements and suggests a pivot to YouTube as the new frontier for businesses. The speaker argues that YouTube, being a more engaging platform, can replace SEO for marketing and sales, offering a more authentic and personal connection with potential clients. The video promises a strategy to leverage YouTube's power for long-term business growth, emphasizing its simplicity and effectiveness over complex SEO techniques.
Takeaways
- 🔍 Google is implementing changes that could render traditional SEO strategies ineffective, impacting businesses' visibility and revenue potential.
- 📉 The speaker's personal experience with SEO in 2012 was initially successful but faced challenges in converting leads into sales due to the lack of personal connection.
- 🤖 The rise of AI is creating new challenges for SEO by answering users' questions directly, reducing the need for traditional search and backlinks.
- 📝 AI is making it easier to produce content at scale, leading to increased competition and a crowded digital space where standing out is more difficult.
- 🔗 The value of backlinks for SEO is diminishing as AI makes it harder to secure them through guest posting, a common method in the past.
- 🚀 The speaker suggests shifting focus from Google to YouTube, which is the second-largest search engine and offers a more integrated marketing and sales platform.
- 🎥 YouTube combines marketing and sales, allowing for a more direct connection with potential clients, leading to higher conversion rates.
- 📹 Authentic, human-led videos on YouTube are favored over AI-generated content, providing a unique opportunity for genuine connection and engagement.
- 🌐 Creating videos can lead to 'double dipping' in search results, as YouTube videos can rank on both YouTube and Google search results.
- 🌳 YouTube videos have a longer 'shelf life' compared to written content, serving as evergreen sales channels that continue to attract clients over time.
- 🛠 YouTube SEO is simpler than traditional SEO, focusing mainly on creating quality videos and including keywords in titles and descriptions.
- 🏆 Many competitors are hesitant to transition to video content, providing an opportunity for early adopters to gain a significant advantage.
Q & A
What significant change is Google making that could impact traditional SEO?
-Google is introducing an AI-driven search feature called 'search generative experience' that will answer users' questions directly, potentially reducing the need for traditional SEO tactics.
Why is traditional SEO considered a waste of time in 2024 according to the video?
-The video suggests that traditional SEO is becoming less effective due to AI's ability to answer questions directly and the increasing difficulty of obtaining backlinks, making it a less reliable strategy for businesses.
What was the speaker's initial experience with SEO when they started their web design agency in 2012?
-The speaker found it relatively easier to rank their web design business on Google by creating a basic website and obtaining backlinks through guest articles on other blogs.
Why did the speaker consider SEO as only solving half the problem even when it was easier?
-SEO helped the speaker get found on Google, but it didn't guarantee sales as they still had to sell their services during consultation calls, which they struggled with due to being a better web designer than a salesperson.
What are the three main reasons AI is making SEO less effective for small businesses according to the video?
-AI is answering questions directly, making it easier for everyone to create content at scale, and actively destroying the ability to get backlinks, which are crucial for Google rankings.
What is the new strategy that the video suggests is replacing traditional SEO?
-The video suggests focusing on YouTube as the new strategy, as it is the second largest search engine and offers a platform for both marketing and sales.
Why is YouTube considered a better platform for businesses compared to Google according to the video?
-YouTube combines marketing and sales, has a longer content shelf life, simplifies SEO, and is less tapped by competitors, making it a powerful opportunity for businesses to stand out.
How does the video suggest leveraging YouTube to improve sales?
-By creating genuine videos that engage the audience, businesses can accelerate the know-like-trust factor, making viewers more likely to convert into clients.
What is the 'secret hack' mentioned in the video for ensuring videos reach the desired audience on YouTube?
-The video does not explicitly mention the 'secret hack,' but it implies that creating high-quality, genuine videos that resonate with the target audience is key to success on YouTube.
Why might businesses be hesitant to switch to YouTube as their primary marketing strategy?
-Businesses might be hesitant because YouTube is a different platform that requires creating video content, which can be more challenging and intimidating than traditional SEO techniques.
What is the potential advantage of businesses that embrace YouTube over their competitors?
-By embracing YouTube, businesses can gain a significant edge over competitors who are not using the platform, allowing them to be seen and heard more effectively, building stronger connections with their audience.
Outlines
😨 The Impact of AI on Traditional SEO
This paragraph discusses the imminent change by Google that could render traditional SEO tactics obsolete. The speaker warns of the disastrous effects on businesses if they fail to adapt, as AI is set to answer user queries directly through a new feature called 'search generative experience'. The paragraph also highlights the increasing difficulty in obtaining backlinks due to the saturation of SEO content and the ease with which AI can generate articles, thus complicating the process of standing out in search results. The speaker emphasizes the need to pivot to new strategies to stay competitive in the evolving digital landscape.
🎥 Embracing YouTube as the New SEO Frontier
The speaker proposes a paradigm shift from traditional SEO to leveraging YouTube as the new platform for search engine optimization. They argue that YouTube, being the second largest search engine, offers a dual benefit of marketing and sales in one platform. The paragraph details how YouTube can accelerate the trust-building process, making sales calls more effective and even leading to direct sales without the need for consultation. The speaker also presents evidence from a study showing that people prefer engaging with content creators on YouTube over those who are not present on the platform. The paragraph outlines the advantages of YouTube over Google in terms of authenticity, the dual opportunity for ranking in both YouTube and Google searches, and the longevity of video content as a sales tool.
🚀 Capitalizing on YouTube SEO to Outpace Competitors
This paragraph focuses on the simplification of SEO through YouTube, where the primary concern is creating quality videos with keyword optimization in the title and description. It contrasts this with the complex requirements of traditional website SEO, such as content clusters, keyword density, metadata, and the pursuit of backlinks. The speaker highlights the benefits of YouTube's recommendation engine, which can create a 'binge session' effect, increasing the likelihood of conversion. They also point out that many competitors are hesitant to transition to video content, presenting an opportunity for businesses that embrace YouTube to gain a significant advantage. The paragraph concludes with a teaser about a 'secret hack' for ensuring videos reach the desired audience, promising long-term benefits from YouTube SEO.
Mindmap
Keywords
💡SEO
💡AI
💡Chat GPT
💡Backlinks
💡YouTube
💡Sales Calls
💡Authenticity
💡Video Search
💡Evergreen Content
💡Keyword Density
💡Competitors
Highlights
Google is implementing changes that may render traditional SEO ineffective.
AI is creating new challenges for SEO, impacting small businesses significantly.
AI is set to replace human-generated content with its own answers to search queries.
Google is introducing 'search generative experience' to answer questions directly through AI.
The ease of creating content at scale with AI is overcrowding the internet, making SEO more competitive.
Backlinks, crucial for SEO, are becoming harder to obtain due to AI's impact on content creation.
YouTube is suggested as the next big search engine and a more effective platform for businesses.
YouTube combines marketing and sales, addressing the issue of converting prospects into clients.
Video content on YouTube accelerates the know-like-trust factor, leading to higher conversion rates.
YouTube videos have a longer shelf life compared to written content on Google.
YouTube SEO is simpler, focusing mainly on creating quality videos with keyword optimization.
YouTube's recommendation engine helps in creating a binge-watching effect, enhancing viewer engagement.
Most competitors are not leveraging YouTube, providing an opportunity for businesses to gain an edge.
YouTube offers a more authentic connection with the audience, which AI cannot replicate.
Creating video content on YouTube can double dip in search results on both YouTube and Google.
The speaker promises to reveal a secret hack for maximizing audience reach on YouTube.
Transcripts
Google's about to make a change that's
going to make traditional SEO completely
useless this change can have absolutely
disastrous effects on your business's
ability to be found get clients and make
money and if you're not ready for it
you're going to lose out to the
competitor who is prepared to Pivot but
don't worry in this video I'm going to
show you why traditional SEO is a
complete waste of time in 2024 the new
strategy that's replacing it and the
easy way you can get started started
toward massive results that SEO could
never deliver but to understand the new
opportunity headed our way we need to
look at the big problem that seos always
had when I started my own web design
agency back in
2012 SEO was a little bit easier you
know I was able to create a pretty
barebones website for my business
without a bunch of blog posts or
anything like that and because it was
easy to reach out to other blog owners
and get them to agree to to me writing a
guest article for them they'd give me
backlinks and I was able to get to
number one in Google for web design Los
Angeles great mission accomplished right
well not so fast most businesses
approach ranking number one in Google as
the goal itself but it's really only
useful when it leads to making more
sales right so clients would find me on
Google and they'd schedule a consult
call but when I was on those calls I was
still a stranger to these people and I
had to sell my off to get their business
and being a better web designer than a
salesperson I lost a lot more of those
jobs than I won and I will show you in a
bit how I fixed my sales problem but the
point is even when SEO was easy it still
only solved half the problem and as time
went on more businesses started flooding
the internet with tons of SEO content
back links got harder and harder to get
and the whole process of SEO just got a
lot lot more intense fast forward to
2024 and there's a new challenged SEO
and that's AI it's like a new powerful
gardening tool meant to make our work
easier but it's also accidentally
pulling up some good plants along with
the Wheats and it's those unintended
consequences that are really shaking
things up so before we get to the way
around this let's just unpack the three
main reasons why AI while helpful is
making SEO way less effective for small
businesses first you know all those
helpful articles they tell you to write
for SEO that are meant to answer
people's questions well AI is just going
to be answering those instead you know
people have already started going
straight to chat gbt to get quick
answers to their questions rather than
Googling them and in response Google is
now rolling out their own AI search
feature that they're calling search
generative experience and that's just
going to answer people's questions
itself imagine searching for best
chocolate chip cookie recipes recipe and
getting an AI generated answer along
with some follow-up questions to narrow
down your search and this is being
rolled out as we speak I would expect it
to be available for everyone and pretty
much answering every major search Midway
through 2024 the next reason is tools
like chat gbt have made it incredibly
easy for everyone to create SEO content
at scale which means everyone is doing
it pumping out articles faster crowding
the internet with content like never
before it's like everyone's suddenly got
the same megaphone and they're all just
shouting over each other so if you want
to stand out you'll have to yell even
louder than your competition and the
third way that AI is killing SEO is it
is actively destroying your ability to
get backlinks if you don't know
backlinks are those links from other
websites to yours and they're really
important for getting your site ranked
on Google just like AI is making it way
too easy for everyone to you know write
articles for their own blogs the same is
true for writing articles to put on
other people's blogs which is a really
common way to get backlinks in the past
you can just ask a Blog you know hey can
I write something for you and exchange
for the content they would put a link
back to your website in the author bio
and a lot of blogs would say yes
backlink achieved SEO win for you but
now with so many people using Ai and
trying to do the same thing it's
incredibly hard to get anyone to even
respond to you let alone agree to it
you're going to waste more time trying
to find one backlink opportunity than it
would take to write 20 posts so even
though backlinks are still needed to
rank high in Google getting them is a
lot harder than it used to be now I am
not here to talk about AI I actually
think it's an amazing tool that no
business can afford to ignore but it's
had lots of unintended SEO consequences
that we really have to pay attention to
so what's the new way wave of SEO going
to look like not just in
2024 but well into the future now a lot
of people are going to be shocked by
what I'm going to say next and some of
them may even be scared off by it and
that's the exact reason why those of you
who lean into this are going to see such
huge results you're willing to do what
others aren't so this pivot is simple
stop trying to be found on Google and go
for the next biggest search engine
instead
I'm talking about YouTube yep YouTube is
the second largest search engine on the
planet but it's so much more than that
remember my problem I had with sales
that was because SEO is great for
marketing but YouTube is marketing and
sales rolled into one in other words
YouTube fixed my problem once I dipped
my toes into YouTube I started having
two very different types of sales calls
the ones with prospects who found me
through Google we already know how those
went and the ones who found me through
YouTube now to say these calls were
easier was an understatement they were
more relaxed they took me much more
seriously and most were pretty much
pre-sold on me before the call even
started in other words video accelerates
the no like and Trust Factor like
nothing else on the planet to the point
where eventually As I Grew on YouTube
people would literally just pay for my
services right on my website with
without me having to talk to them at all
up front and it's not just me think
media did a study where they found that
42% of people said they would choose to
work with someone on YouTube over
someone who wasn't now I know you're
thinking SEO is familiar and feels safe
and YouTube feels like a completely
different ball game well here are five
unignorable reasons why ranking your
business on YouTube is 10 times as good
as ranking on Google first up people
want to watch videos made by real humans
with genuine personalities and
experiences and as much as we're talking
about AI it isn't shaking up video
search like it is over on Google Now
sure AI companies are really trying to
create lifelike videos but they're not
there yet not even close plus YouTube
plans to make it clear when a video is
AI generated it's going to require a
special label for that you know it's way
easier to pass off an article as human
written than it is to been someone in AI
video is a real person and here's the
thing even if YouTube gets flooded with
AI videos our preference for real human
connection isn't going to change people
naturally gravitate toward authenticity
so by keeping your videos genuine you'll
engage your audience much more
effectively and you're always going to
outperform AI generated content next
video search lets you double dip so we
already know that YouTube is number two
behind Google and search search but if
you create video over written content
you get the chance to obviously rank in
YouTube right but Google shows video
results in searches over there too
that's because Google owns YouTube and
they know that people generally prefer
videos over written content and it only
makes sense to give the people what they
want in fact 95% of people say that they
would rather watch a video on a topic
over reading about it not to mention the
fact that video platforms like YouTube
and even Tik Tok are quickly becoming
even more popular than Google for
younger Searchers and if Facebook and
Instagram taught us anything whatever's
popular now with the youngs is going to
trickle down and become popular with the
older Generations soon enough next just
imagine every video you create as a
dedicated salesperson for your business
that you pay just one time and it keeps
showing up attracting new clients day
after day year after year unlike a blog
post that might get buried under newer
cont content on Google your YouTube
videos have a much longer shelf life
they're like Evergreen Pathways
funneling potential clients deeper and
deeper into your business how think
about it when someone watches one of
your videos YouTube's recommendation
engine helps them effortlessly flow from
one video to the next that creates a
powerful binge session accelerating the
no like and Trust cycle and that makes
them much more likely to convert into
clients now compare that to Google
search where there's no built-in way to
bring Searchers back to your specific
content the next reason to move to
YouTube is SEO becomes a lot less
complicated in traditional website SEO
you're dealing with a lot managing
content clusters getting your keyword
density just right writing metadata and
making sure that your content is a
certain length not to mention chasing
back links which is a huge time suck
that you can't really even control you
know you're just at the mercy of other
people either saying yes or more likely
no but YouTube simplifies all of that
when it comes to YouTube SEO all you
really have to worry about is making
good videos and including your keyword
phrase in the title and a couple of
times in the description that's it you
don't have to stress over getting other
sites to link back to yours that
literally isn't a thing with YouTube
videos and with YouTube search is just
the beginning you know once your videos
break through and YouTube start showing
them to people on their homepage just
because they know they're the Right
audience for it that's when you grow
even faster the next reason is most of
your competitors even those who are
beating you right now in traditional SEO
aren't going to switch over to YouTube
it's a whole different ball game and it
scares them this is where you can leap
ahead so think about it YouTube is an
incredibly powerful opportunity but it's
way less tapped by most businesses
especially in service Industries you
know if your competitors are shying away
from creating video content that opens
up a massive opportunity for you by
embracing YouTube you can gain a
significant Edge it's not just about
being found it's about being seen and
heard building a stronger connection
with your audience so by doing what your
competition won't you're not just
catching up you're positioning yourself
to overtake them but not every video is
a winner just CU you made it there are a
few things you need to nail if you want
to track the biggest possible audience
of people that you'd love to work with
that's why in this video I'll show you
the secret hack to make sure that your
videos are finding that audience and
working their hardest so you can just
make them send them out into YouTube and
reap the benefits for years to come so
click here and I'll show you exactly
what you need to get right
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