Interview for Krafton (Tribe Gaming)

Summary

In this insightful discussion, the topic revolves around mobile gaming trends in the US, with a focus on popular genres like FPS and strategy games. The conversation explores the resurgence of existing genres, the impact of IPs like Marvel on the collectible card game resurgence, and the importance of high-quality marketing content. The potential success of a new mobile game, 'Dark and Darker,' is debated, considering its dungeon crawler mechanics and the preference of skill-based gameplay over pay-to-win models. The dialogue also touches on the competitive mobile gaming scene, including the Esports World Cup and the use of touchscreen controls versus traditional controllers.

Takeaways

• 🎮 The discussion revolves around mobile gaming, specifically the game 'Dark and Darker', and its potential appeal to the US market.
• 📱 The interviewee is familiar with mobile gaming, mentioning titles like Warcraft Rumble, Warzone Mobile, and Clash Royale, indicating a preference for strategy and FPS genres.
• 🌐 It's highlighted that mobile games compete for attention with all other apps on a phone, which shapes the design and appeal of mobile games towards a more casual audience.
• 🔥 Genres like FPS and strategy are particularly popular in the US, while MMOs are more commonly played on PC rather than mobile devices.
• 📈 The script mentions a resurgence of existing genres like Brawl Stars and card games, with Marvel Snap contributing to a revival of the card game genre.
• 💡 The importance of marketing and IP in attracting new users and reviving genres is discussed, with Marvel Snap's high-quality content on social media being highlighted as effective.
• 🌐 The interviewee suggests that influencer marketing is a significant way mobile gamers discover new games, especially for the avid gaming audience.
• 📊 There's a wide spectrum of mobile gamers, from casual players enjoying games like Candy Crush to competitive players participating in eSports.
• 🏆 Mobile gaming has a growing presence in the eSports scene, with games like Call of Duty Mobile, Brawl Stars, and Honor of Kings featuring competitive leagues.
• 🎉 The Esports World Cup is mentioned as a significant event for mobile gaming, indicating the growing mainstream acceptance of mobile eSports.
• 🛡 The interviewee notes that in competitive mobile games, players typically use on-screen controls that emulate a controller, rather than external joysticks or controllers.

Q & A

What is the title of the game discussed in the script?

The title of the game discussed in the script is 'Dark and Darker'.

What are the primary genres of mobile games mentioned in the transcript?

The primary genres of mobile games mentioned in the transcript are MMOs, FPS (First-Person Shooters), strategy games, and collectible card games.

Which mobile game titles are specifically mentioned as being played by the interviewee?

The mobile game titles specifically mentioned are Supercell titles, Warcraft Rumble, Warzone Mobile, Clash Royale, and Brawl Stars.

What does the interviewee consider as the top genres for mobile gaming in the US?

The interviewee considers FPS, strategy games, and MOA (Multiplayer Online Action) as the top genres for mobile gaming in the US.

What is the significance of Monopoly Go in the mobile gaming industry according to the transcript?

Monopoly Go is significant as it has boosted the popularity of the casino game genre and is leading in terms of revenue dominance in mobile gaming.

What is the interviewee's opinion on the resurgence of certain mobile game genres?

The interviewee believes that the resurgence is partly due to high-quality marketing efforts and the use of popular IPs that attract younger audiences.

How does the interviewee describe the competitive landscape for mobile games in comparison to console and PC games?

The interviewee describes mobile games as more casual compared to console and PC games, with mobile games competing for attention with other apps on the phone.

What is the role of influencer marketing in the mobile gaming industry according to the transcript?

Influencer marketing plays a huge role, especially for avid mobile gamers who are more likely to follow gaming influencers and get information about new games from them.

What is the Esports World Cup (EWC) mentioned in the script and its significance for mobile gaming?

The Esports World Cup (EWC) is a major Esports event with a large prize pool and participation from big Esports organizations. It is significant for mobile gaming as it includes mobile games and is considered a major moment for mobile gaming Esports.

What is the interviewee's perspective on the use of joysticks versus on-screen controls for mobile gaming?

The interviewee mentions that most players use their fingers on the screen, with built-in touch buttons emulating a controller. Accessories for controllers exist, but they are not commonly used.

How does the interviewee perceive the potential success of 'Dark and Darker' in the US market?

The interviewee believes that while 'Dark and Darker' may not be the most popular genre in the US, it can still succeed due to the appeal of high fantasy and the potential for skill-based gameplay.