Interview for Krafton (Tribe Gaming)

Summary

In this insightful discussion, the topic revolves around mobile gaming trends in the US, with a focus on popular genres like FPS and strategy games. The conversation explores the resurgence of existing genres, the impact of IPs like Marvel on the collectible card game resurgence, and the importance of high-quality marketing content. The potential success of a new mobile game, 'Dark and Darker,' is debated, considering its dungeon crawler mechanics and the preference of skill-based gameplay over pay-to-win models. The dialogue also touches on the competitive mobile gaming scene, including the Esports World Cup and the use of touchscreen controls versus traditional controllers.

Takeaways

• 🎮 The discussion revolves around mobile gaming, specifically the game 'Dark and Darker', and its potential appeal to the US market.
• 📱 The interviewee is familiar with mobile gaming, mentioning titles like Warcraft Rumble, Warzone Mobile, and Clash Royale, indicating a preference for strategy and FPS genres.
• 🌐 It's highlighted that mobile games compete for attention with all other apps on a phone, which shapes the design and appeal of mobile games towards a more casual audience.
• 🔥 Genres like FPS and strategy are particularly popular in the US, while MMOs are more commonly played on PC rather than mobile devices.
• 📈 The script mentions a resurgence of existing genres like Brawl Stars and card games, with Marvel Snap contributing to a revival of the card game genre.
• 💡 The importance of marketing and IP in attracting new users and reviving genres is discussed, with Marvel Snap's high-quality content on social media being highlighted as effective.
• 🌐 The interviewee suggests that influencer marketing is a significant way mobile gamers discover new games, especially for the avid gaming audience.
• 📊 There's a wide spectrum of mobile gamers, from casual players enjoying games like Candy Crush to competitive players participating in eSports.
• 🏆 Mobile gaming has a growing presence in the eSports scene, with games like Call of Duty Mobile, Brawl Stars, and Honor of Kings featuring competitive leagues.
• 🎉 The Esports World Cup is mentioned as a significant event for mobile gaming, indicating the growing mainstream acceptance of mobile eSports.
• 🛡 The interviewee notes that in competitive mobile games, players typically use on-screen controls that emulate a controller, rather than external joysticks or controllers.

Q & A

What is the title of the game discussed in the script?

The title of the game discussed in the script is 'Dark and Darker'.

What are the primary genres of mobile games mentioned in the transcript?

The primary genres of mobile games mentioned in the transcript are MMOs, FPS (First-Person Shooters), strategy games, and collectible card games.

Which mobile game titles are specifically mentioned as being played by the interviewee?

The mobile game titles specifically mentioned are Supercell titles, Warcraft Rumble, Warzone Mobile, Clash Royale, and Brawl Stars.

What does the interviewee consider as the top genres for mobile gaming in the US?

The interviewee considers FPS, strategy games, and MOA (Multiplayer Online Action) as the top genres for mobile gaming in the US.

What is the significance of Monopoly Go in the mobile gaming industry according to the transcript?

Monopoly Go is significant as it has boosted the popularity of the casino game genre and is leading in terms of revenue dominance in mobile gaming.

What is the interviewee's opinion on the resurgence of certain mobile game genres?

The interviewee believes that the resurgence is partly due to high-quality marketing efforts and the use of popular IPs that attract younger audiences.

How does the interviewee describe the competitive landscape for mobile games in comparison to console and PC games?

The interviewee describes mobile games as more casual compared to console and PC games, with mobile games competing for attention with other apps on the phone.

What is the role of influencer marketing in the mobile gaming industry according to the transcript?

Influencer marketing plays a huge role, especially for avid mobile gamers who are more likely to follow gaming influencers and get information about new games from them.

What is the Esports World Cup (EWC) mentioned in the script and its significance for mobile gaming?

The Esports World Cup (EWC) is a major Esports event with a large prize pool and participation from big Esports organizations. It is significant for mobile gaming as it includes mobile games and is considered a major moment for mobile gaming Esports.

What is the interviewee's perspective on the use of joysticks versus on-screen controls for mobile gaming?

The interviewee mentions that most players use their fingers on the screen, with built-in touch buttons emulating a controller. Accessories for controllers exist, but they are not commonly used.

How does the interviewee perceive the potential success of 'Dark and Darker' in the US market?

The interviewee believes that while 'Dark and Darker' may not be the most popular genre in the US, it can still succeed due to the appeal of high fantasy and the potential for skill-based gameplay.

Outlines

00:00

🎮 Mobile Gaming Trends and Genres

The conversation begins with an introduction to the topic of mobile gaming, focusing on the game 'Dark and Darker.' The speaker admits to being familiar with the game but not having played it. The discussion shifts to the speaker's experience as a mobile gamer, mentioning titles like 'Warcraft Rumble' and 'War Zone Mobile.' The genres of MMOs and FPS are discussed, with the speaker noting a preference for strategy games like 'Clash Royale' and 'Brawl Stars.' The conversation also touches on the popularity of mobile gaming genres in the US, the resurgence of certain genres like card games with 'Marvel Snap,' and the impact of marketing and IP on game popularity.

05:02

📱 Marketing Strategies in Mobile Gaming

This paragraph delves into the marketing efforts behind mobile games, particularly 'Marvel Snap,' and how high-quality content on social media channels contributes to user engagement. The speaker compares the effectiveness of Marvel Snap's marketing to that of 'Hearthstone.' The discussion also covers the different ways gamers discover new titles, from influencer marketing to social media ads, and the role of celebrity endorsements in attracting a mainstream audience. The speaker highlights the importance of owned and operated channels for retaining users in addition to acquiring new ones.

10:02

🌐 The Spectrum of Mobile Gamers

The conversation explores the diverse range of mobile gamers, from casual players enjoying games like 'Candy Crush' to competitive gamers participating in eSports for titles such as 'Call of Duty Mobile.' The speaker acknowledges the wide age range and varying levels of commitment among mobile gamers, noting that mobile games must compete for attention with other apps on a user's phone. This competition naturally leads to a more casual gaming experience compared to console or PC gaming. The speaker also discusses the presence of mobile games in the Esports World Cup and the growth of mobile gaming within the Esports ecosystem.

15:02

🏰 High Fantasy and Dungeon Crawlers on Mobile

The discussion turns to the potential success of high fantasy dungeon crawler games like 'Dark and Darker' in the US mobile gaming market. While acknowledging that the genre may be more popular in regions like China, the speaker believes that such games can still find success in the US, especially with the backing of a strong IP. The conversation also considers the differences in popular themes and genres between mobile and PC/console gaming, and how high fantasy themes may be less prevalent in the mobile gaming top grossing charts in the US.

20:05

🤹‍♂️ Skill-Based Gameplay vs. Pay-to-Win Mechanics

This paragraph examines the preference of gamers for skill-based gameplay over pay-to-win mechanics, particularly among hardcore gamers. The speaker suggests that while pay-to-win can generate more revenue for publishers, it can also alienate a segment of the audience. The conversation touches on the importance of marketing a game that emphasizes skill and effort, as well as the growing trend of autoplay in mobile RPGs and action-adventure games, which contrasts with the active control required by 'Dark and Darker.'

25:07

🛡️ Victory Without Combat in Battle Royale Games

The final paragraph discusses the concept of achieving victory in battle royale games without engaging in combat, as exemplified by 'Dark and Darker' and 'Plunder Storm' in 'World of Warcraft.' The speaker ponders whether this style of play might be seen as exploiting the system or as a legitimate strategy, considering the acceptance of non-PVP play styles in the RPG genre. The conversation concludes with the speaker's thoughts on the potential reception of such mechanics among US gamers and the importance of marketing in addressing any potential concerns.

Keywords

💡Mobile Gamer

A mobile gamer refers to an individual who plays games on mobile devices such as smartphones and tablets. In the context of the video, the term is used to describe the target audience for mobile games and the speaker's own identity as someone who engages with mobile games, both professionally and personally.

💡Genre

In the video script, 'genre' refers to a category of games defined by similar gameplay, themes, or mechanics. The discussion revolves around various genres such as MMOs (Massively Multiplayer Online games), FPS (First-Person Shooters), and strategy games, highlighting their popularity among mobile gamers in the US.

💡Dark and Darker

'Dark and Darker' is mentioned as a specific mobile game in the script. It is described as a game set in a medieval fantasy dungeon where players fight enemies and gather items. The term is used to explore the interest level of US mobile gamers in this type of game and its genre.

💡Monopoly Go

Monopoly Go is cited as an example of a game that has boosted the popularity of the casino game genre on mobile platforms. The script discusses how certain games can influence the trends and revenue dominance of their respective genres, with Monopoly Go being a notable case.

💡Augmented Reality

Augmented Reality (AR) is a technology that overlays digital information or images onto the real world, often used in gaming. The script mentions AR in the context of games like Pokémon Go, which pioneered this genre and had a significant impact on mobile gaming trends.

💡IP (Intellectual Property)

In the script, 'IP' or Intellectual Property refers to the original creations, such as characters and stories, that form the basis of games like Hearthstone and Marvel Snap. The discussion highlights how well-known IPs can attract new users and contribute to the resurgence of certain game genres.

💡Esports

Esports in the video refers to competitive video gaming, where professional players participate in organized, multiplayer video game competitions. The script mentions Esports in relation to mobile games, indicating the growing presence and acceptance of mobile gaming in the competitive gaming scene.

💡Influencer Marketing

Influencer marketing is a strategy that involves partnering with influencers to promote products or services. The script discusses how this strategy is significant for mobile gamers who are already engaged with gaming influencers on platforms like YouTube and Twitch.

💡Dungeon Crawler

A 'Dungeon Crawler' is a genre of video games where players explore maze-like, dungeon-style environments, battling enemies and collecting items. The script uses this term to describe the gameplay of 'Dark and Darker' and to discuss its potential appeal to US mobile gamers.

💡Pay-to-Win

Pay-to-Win refers to a game design where players can gain significant advantages by spending real money, often seen as detrimental to game balance and fairness. The script touches on this concept, noting that games emphasizing skill over monetary investment are generally preferred by gamers.

💡Autoplay

Autoplay in mobile gaming refers to a feature where the game performs actions automatically without the need for player input. The script contrasts this with games like 'Dark and Darker' that require active player control, suggesting a preference for skill-based gameplay over passive experiences.

Highlights

The discussion revolves around the mobile game genre, specifically focusing on 'dark and darker mobo' and its potential appeal to US mobile gamers.

The speaker acknowledges being familiar with mobile gaming, mentioning titles like Warcraft Rumble and Warzone Mobile as part of their gaming experience.

A distinction is made between mobile and PC gaming preferences, with the speaker preferring FPS and strategy games on mobile and MMOs on PC.

The popularity of genres like MMOs and FPS in the US mobile gaming market is attributed to their accessibility and playability on mobile devices.

The interviewee notes a surge in the casino game genre, driven by titles like Monopoly Go, which has boosted the genre's revenue dominance.

A resurgence of existing genres, such as Brawl Stars, is observed rather than the emergence of entirely new genres in mobile gaming.

Card games like Marvel Snap are experiencing a resurgence, possibly due to effective marketing and the popularity of the Marvel IP among younger audiences.

The importance of high-quality marketing content, especially on owned and operated channels, is emphasized for attracting and retaining users.

Different information sources for mobile gamers are discussed, highlighting the role of influencers for avid gamers and social media ads for more casual players.

A wide spectrum of mobile gamers is acknowledged, from casual to competitive, with different preferences and gaming habits.

The competitive landscape of mobile gaming is compared to that of console and PC gaming, with mobile gaming being generally more casual due to the nature of the platform.

The existence of dedicated esports teams for mobile games is revealed, indicating a thriving competitive ecosystem in mobile gaming.

The upcoming Esports World Cup is mentioned as a significant event for mobile gaming, with various mobile games participating in the competition.

The discussion touches on the mechanics of mobile gaming, noting that most players use their fingers on the screen rather than external controllers.

The appeal of 'dark and darker mobo' as a high fantasy dungeon crawler is considered, with the potential for success in the US market despite genre preferences.

The importance of skill-based gameplay over pay-to-win mechanics is highlighted as a factor that can attract a more engaged and hardcore gaming audience.

The concept of winning a battle royale game without defeating any opponents is discussed, considering player reception and the potential for different play styles.

Transcripts

all right we are recording we

started um so again uh the the title is

is called dark and darker um mobo

version have you heard of that game

before uh I have heard of it I know um

just just kind of following I looked up

a little bit just the craft and titles

and saw that they were just to refresh

myself uh I haven't played it I'm not

like super familiar but I have heard of

it oh so do you consider yourself a

mobile gamer of any sorts or a mobile oh

absolutely yeah um there's a lot of

mobile games that I play I think a lot

of it is is partly for my job and also

just naturally um supercell titles I've

been playing a lot of um Warcraft Rumble

which is a blizzard Blizzard's latest

mobile game um and then war zone mobile

as well probably are the the most common

ones that I

play what what do you call those um what

what what are the names of the genres

um massive

MMOs and C obviously be an FPS game yeah

War zones at FPS uh Warcraft Rumble is a

it's like a i' call like midcore

strategy um RPG game um I don't I do

play MMOs not on my phone I play World

of Warcraft uh Diablo things like that

uh for PC but on my phone it's it's

primarily the FPS strategic like

strategy games like Clash Royale

Warcraft rumble or

um or sometimes uh you know brawl Stars

which some consider a

MOA the yeah their MOA in those FPS and

FPS and strategy games are really

considered the the top um genres for for

mobile gaming here in the US especially

yeah I guess it's because they're like

easily accessible and very much playable

uh with your with your phone I guess

those are the reasons why

um yeah are there any like um aside from

those types of genres that are massively

popular in the US have you noticed any

um surge in in new uh type of genres for

mobile gaming that's in in terms of new

genres

um it's hard to say I know that um like

scopely for example with Monopoly go has

really started leading the urge and it's

it's considered like a casino game which

have always made a lot of money and have

always been um widely played but I know

just Monopoly go especially has really

sort of um boosted the popularity of

that genre as a whole and is sort of

carrying that genres like 2024 just

Revenue dominance uh compared to the

other mobile games um in terms of new

genres I mean I know that there's

been you know if we look at like the

last you know five years we can consider

like the

um augmented reality like Pokemon go and

things like that and the antic sort of

pioneering that new genre

um and you know but really

it's you know what we're seeing this

year um I would say is is sort of just a

Resurgence of existing genres like brawl

stars is having a killer year um you

know one one of their best years ever

and that's you know an existing genre

the game's been out for a while the

stuff that's releasing uh as well is a

lot more strategy games um card games is

actually maybe one I could point out

with Marvel snap Marvel snap um as well

as um it's similar to Hearthstone but I

think this game is sort of given that

genre a little bit of a a Resurgence

lately um but yeah I mean that's that's

sort of

the that's sort of what I've seen um

just myself recently interesting do you

think that Resurgence has anything to do

with their marketing efforts or is this

just

yeah um I think so I think it's also

just I think the IP is also a big part

of it too um you know you look at

hearstone which which I mentioned as an

example which has has been one of the

most popular collectible card games out

there it's it's a older IP you know

Warcraft as a whole is like 30 years old

hearthstone's been out for 10 years um

you know these these IPS in these gen is

trying to you know capture younger

audiences um especially when you're a

card collectible card game or a strategy

game um it can be difficult as you know

these more

um these more strategical genres

typically attract an older audience but

if you have an IP like Marvel which is

already super popular with Gen Z then I

think that goes a long way and and sort

of getting new popularity attracting new

users and sort of um you know causing

that Resurgence when it comes to

marketing I think that definitely helps

as well you know having that Marvel IP

just boosts anything you do in marketing

um if you look at what Marvel snap does

on its own channels it's you know social

channels and YouTube channels I think

they do a really really good job of

putting out really high quality content

um their YouTube their their social

channels I mean I was actually just

doing this the other day um um is

looking at their channels and comparing

it to others as you know we're tribe

gaming we do uh a lot of white label

work for for some of these Publishers to

help their socials

and you know as part of that research I

was doing I was noticing just how good

of a job Marvel snap does compar to to

Hearthstone um so I think that's part

yeah Marvel snap that that's a part of

their marketing efforts I think just

just really high quality owned and

operated channels to you know that has

engaging content for you know younger

audience um definitely goes a long way I

think in just you know whether it's

acquiring new users but having a

having high quality o and O's I think

goes a long way in just uh

um uh retaining the users that you have

as

well yeah I'm not a mobile mobile game

player myself but um you know as was a

huge fan of Marvel I should definitely

look into that as well and you know that

uh you're referring to um world of world

class as being one of the more Legacy

games you know I I used to play World of

Warcraft Growing Up as well all the way

to the classic

World World of Warcraft yeah that's the

classic one right not Not Warcraft but

they released the newer version of World

of Warcraft as well so there's a classic

and a A New World of Warcraft if I'm

understandingly they have yeah exactly

they just call it uh wow classic which

is wow classic yeah basically the same

game from you know 15 years ago or

whenever it came out and just sort of

re-releasing it um give that you know

nostalgic experience yeah yeah I'm

definitely having that nostalgic feeling

right now yeah um so where where do you

get like obviously you're you're in the

industry so you know the landscape you

understand uh what's up coming you

understand what's fading

away but like from from an information

gathering perspective like where do you

think people um get all the L news uh

these upcoming titles do people just go

to game spots or IGN's or do like social

media does social media play a huge role

in terms of getting themselves out there

just want

to I I think it's

um I think it depend you know I'll split

into sort of two categories I I would

split it into you know maybe the more

casual mobile Gamers who don't really

play a lot of mobile games um and then

the more Avid Gamers who are already

playing mobile games and sort of I think

they get their information from two

different areas I think

um influencer marketing is a huge one

when it comes to people who are already

playing mobile games they're watching

influencers uh gaming influencers so

they're already Gamers they're already

you know more likely to to spend on

gaming and and getting that information

from from influencers who either doing

sponsored posts on hey check out this

new game or just organically um you know

I'm a YouTuber I'm playing this new game

you should check it out too

I think that's a big um I think that's a

big way people are finding that out

especially for mobile games as you know

we just watched on Friday the summer

games Fest right and that's all like

single player PC games console games

like you know mobile games aren't really

inserting themselves much into those

super

mainstream you know conferences or or

shows or conventions to really um

advertise themselves to to that primary

audience and so I think it's it is a

little a little bit more Niche um with

that influencer marketing um but for

maybe more casual gamers I've been

seeing a lot of Instagram ads and you

know those more social media paid media

campaigns um I mean brawl stars for an

example I'm seeing their ads absolutely

everywhere um maybe I'm you know their

target market and so that's why I'm

seeing it but you know they've been

seeing a huge Resurgence they've been

doing a lot more marketing and so much

of it is um just so much of supercells

strategy is those paid media spots on

Instagram Facebook Twitter they're using

like they're bringing in celebrities um

to try to attract that more mainstream

audience and they're finding them on

those more mainstream

platforms yeah and and I really

appreciate how you divided the audience

groups because there are a lot of

different types of mobile Gamers um not

just here in the States but overall

worldwide as well right yeah so it's

really hard to Define

a single characteristic for you as

mobile Gamers specifically as you said

there are casual gamers there are a

little bit more competitive ones you

would generally agree there is a wide

spectrum of Gamers right absolutely

yeah Point yeah yeah I mean you can see

that with titles like some of the most

highest earning titles for mobile games

are like things like Candy Crush which

there's not a single YouTuber making

content on Candy Crush it's it's not a

content type of game you're just swiping

through and you're playing it and maybe

that gamer is much older more casual

it's like you know it's it's the sort of

uh you know Mom game you know it's it's

that famous story of the mom who beat

Candy Crush she played all the levels

and Candy Crush was like sorry you have

to wait for the next update to play more

like you've literally no one's ever

played this much um so and then you so

you have that you know older generation

casually gaming all the way down to the

brawl star Gamers who are 13 14 15 years

old

hardcore play all the time so it's a

massive massive uh spread I think even

more so than you would find on any other

type of gaming

platform yeah I I genuinely agree with

that but there are like certain Char

characteristic traits that come along

with the platforms let's say console

gamers are a little bit more relaxed I'm

being stereotypical and please correct

me from wrong but sure to me console

gamers are a little bit more relaxed

they're not as compe

compared to PC Gamers uh like console

games are not primarily but a lot of the

console games are like story driven so

you don't really have to be like so

deeply invested like not in terms of

time in your stress level uh versus PC

games how would you place mobile game

within that territory um do you think

mobile games stands on stands on its own

in terms of those kind of uh competitive

landscape or do you think it fits in

between console and PC or yeah just want

to talk perspective on that so you're

talking like specifically with the

competitiveness of of the of that gamer

and the titles yeah games yeah yeah I

mean I would say it's

um I would say it's more casual um you

know that being said like just just

broadly you know that being said I'm I'm

speaking from the perspective of tribe

gaming we have like five

competitive orts teams signed for mobile

games so there absolutely is a a

hardcore competitive um

audience uh sorry there's a leaf blower

right outside um but overall the

majority of mobile gamers are more

casual they play shorter you know it's

it's quicker games it's shorter you know

uh um time spent on the app um and I

think a part of that is just due to you

know console games are competing with

other console games but mobile games

compete with every other app on your

phone they're competing with you're

competing with Twitter Tik Tok Instagram

Facebook everything else um which means

you're competing with things you're

competing for the attention of almost

any mobile user which just naturally

lends itself to a wider audience

naturally lends itself to a more casual

audience

um so yeah overall much more

casual uh than than even a console gamer

I'd say that's a that's a really

interesting perspective I've never

thought of mobile gaming that way like

you're not I've always thought like

Mobile gaming it's its its own field so

yeah the only competitors you have are

other mobile games whereas I think you

put it quite nicely like you're fighting

for that screen time that dominance

you're you're you're um you're competing

against the Instagrams Tik toks and you

know just just in general just enticing

people to play mobile games more versus

just spending time scrolling through

social media I think that's a that

that's a really interesting perspective

um and also

um

yeah got kind of got lost in my TR

thoughts but yeah you brought brought a

lot of uh great points interesting ones

even even me like um oh yeah one of the

things I I was quite surprised by is a

dedicated orts team for mobile games

I've never I've never realized such such

teams existed yeah yeah I mean we we

feel them for um Call of Duty mobile

brawl Stars Clash of Clans Clash Royale

um and um even a a a newer title that's

that's starting up um or at least

starting in E it's not a new title but

it's a new Esports League partner system

uh for honor of Kings which is a massive

it's the biggest game globally I think

even period not even including mobile

and so they're you know they've got a a

program to start getting more teams

implemented from other regions outside

of China and Asia so we've been a part

of we're a part of that this year um

we've been a part of a pro that program

in the past it's uh it's it's quite a

thriving ecosystem and actually there's

going to be you know if you look at the

Esports World Cup there's going to be a

lot of mobile games there as well h is

one of them uh mobile Legends bang bang

which is another MOBA coming out of Asia

pubg mobile um I think there's some more

I can't recall but you know it's it's

really starting to insert itself into

the mainstream Esports ecosystem and and

I do think you

know what's gonna happen at the ewc is

one of the is the biggest moment for

mobile gaming Esports that it's ever had

ewc what what's happening over there the

Esports World Cup so it's it's in Riad

it's like yeah it's the the stuff

happening a massive price pool um for

not just mobile like you know a lot of

big Esports orgs are participating you

know Cloud9 Team Liquid things like that

um and it's it's it's just it's going to

be one of the biggest Esports events

ever

interesting um so again like me being

you to this competitive Mobile gaming

world like do I I guess this would

heavily depend on what type of game

you're playing but do players usually

play with with joysticks or just on

their phone screens this is just asking

out of curiosity it's not the list of

questions uh on their phone screens um

oh interesting that's that's definitely

yeah you can um it looks like

um yeah the buttons come up it looks

like you're holding they try to emulate

a controller so you have one thumb doing

like the aiming and the moving um sort

of like uh they just built in the touch

buttons that you might find on typical

like gaming console controller there's

like plenty of like you can buy like

accessories to to to use a controller

but most people are just on there just

using their fingers on the

screen um all right so moving on to the

actual game itself dark and darker um

you told me that you've heard about the

game yeah but it sounded like you've

actually never played it no I'm not I'm

not familiar with it um but uh yeah I

could definitely give it a deeper look

after

this U yeah and I think they they had

some questions um around this game and

the level and interest that they're

trying to gauge um you can answer from

your own uh personal perspective or also

you could answer from um based off of

your understanding of the of the mobile

Gamers here in the US sure um so dark

and darker mobile is a game set in

medieval fantasy dungeon where players

fight enemies and other players gather

items Escape escaping the dungeon um So

based on this description uh do you feel

like this type of game would be

something that the US Mobile Gamers will

be interested

in um yeah so it sounds like it's a Like

a Dungeon Crawler might be a way to

describe it yeah yeah yeah I think so

it's you know I my mind goes to Diablo

Immortal um which was another you know

High fantasy Dungeon Crawler um I think

you know genres like this can certainly

be popular in the United States I see

them being most popular in countries

like China and and Southeast Asia um

just just their affinity for that genre

as a whole is a little bit higher um

that being said

like like I said diaba Mortal does well

um it's it's got a big IP that that that

genre can certainly succeed in the

United States um so yeah I wouldn't say

the US will be its most popular region

but I do think it can't succeed for

sure okay and that Dungeon Crawler uh

the the nature of of that genre that

comes with that John R again is kind of

the medieval um setting um in figh off

enemies and like escaping that kind of a

a dungeon um it's it's not the setting

that really entices the the audience if

I'm understanding it right it's it's

more of that genre itself or would you

disagree with that

statement um that's a really good

question I

think so what I was saying earlier about

um you know China likely being its most

popular region I think that itself is

due to the the um the genre like being a

Dungeon Crawler however the theme being

high fantasy I

think does definitely have strong

Affinity here in the United States um

the the difference is it's for mobile um

you see different different genres and

different themes being popular on mobile

than it would be for PC you know for PC

there's you know just

like Skyrim World of Warcraft Diablo

High fantasy is crazy popular on on a

mainstream audience you see things a

little bit differently for mobile where

I actually do think you know there's not

a lot of

like I'm trying to think of like the top

20 50 you know grossing mobile games um

and I don't know if there's a ton of I

fantasy in there um for the US that is

um but globally Absol abely it's popular

but you do see that that that uh genre

um on the mobile platform being a little

bit

different I see so just to recap what

you just told me on a global level there

there's an high there is a high chance

of such genre being massively successful

especially in the Eastern uh regions

whereas in North America just based on

the current ranking of mobile games it

doesn't seem to very likely to to be a

massive success although that would

depend on yeah it depends what you

define massive success you could still

you know the game can still generate you

know millions and millions of dollars um

but but yes I say for the mobile

platform high fantasy uh is I think less

popular than than than it is on uh PC

and and uh console yeah that that's

certainly what I noticed as well like a

lot of a lot of Gamers mobile gamers

especially are into like like you told

me early on like mobile games and uh FPS

FPS games like Call of Duty whereas High

Fantasy games uh like this is not

something in people's radar at the

moment at least I guess that's something

the marketing needs to solve in a way as

well yeah um I want to be mindful of

time are you okay to bleed over um I'm

okay yeah that's that's fine yeah I'm

okay to bleed over as well um so I I'll

just make this quick though

um would people uh be interested in a

game where skill determines Victory

versus um you know there is a lot of pay

walls

P um I guess generally people would be

more inclined to play uh a game where a

game that compensates skill and effort

versus um versus money the level of

investment right

yeah I think absolutely especially for

your more engaged audience and your more

like hardcore Gamers I think would

definitely appreciate you know uh this

skill expression for a game um and you

see it you know the publisher has to

balance that you know sometimes the Pay

to Win just makes them more money but

then isolates part of that audience and

so um but I think for sure it's it's

it's easier to Market a game too that

that has more skill expression versus

pay to win because you know this second

that audience

sees feels that then you're going to get

that in the comments and you're GNA you

know you will you will see it you'll

you'll run up against that as as the

marketers for sure yeah it's certainly

uh very fatiguing as a gamer to see such

pay walls in order to see that

progression in the game so I'm living on

that um and also like with mobile RPGs

and mobile um action adventure games

overall we're seeing this growing trend

of

autoplay um whereas I believe this dark

and darker um although I haven't seen

the game personally is not riing on

autoplay it's more demanding users to

constantly control the game V in action

do you think that'll be received well

or I mean yeah I think so I think um I

mean you definitely see the popularity

of these sort of idle RPGs like um that

are really popular on mobile and they're

popular for a reason um but I think that

also leaves an opportunity for a title

like dark and darker to kind of come in

and and give that different

experience okay that makes

sense uh and also it seems like this

game is a battle royale game as well um

where you could actually

win uh and and not defeat but can

actually be the winner of the game

without defeating any of the

competition um not really sure what the

mechanics is behind that but according

to some of the gameplay videos I saw

like people could hide in certain spots

and you know how the Zone keeps

narrowing in on you you just have to

maneuver Beverly your way around in

order to gain a victory uh uh this is a

very um granular aspect of the game but

uh how do you think that kind of Victory

would be perceived among the US Gamers

do you think that would be perceived as

a bit cardish or playing the game a

little passively take advantage of the

system uh I guess it depends like I'm

thinking of you know World of Warcraft

which is another RPG just released a a

battle royale mode as well called

plunder storm and in plunder storm you

can

get a lot of resources and materials by

doing PVE so you can kill the monsters

and you can fight you can you can

essentially power up

without uh fighting a single player

which sounds similar to what you're

talking about I don't know if there's

other ways to collect resources in their

Battle Royale if that has PVE but I mean

plunder storm seems to be popular and I

think

um I think yeah I mean it's hard to say

without playing it but right overall

like you know it's not war zone right

War if you're a Call of Duty fan then

they wouldn't like that

but with the fantasy and and and RPG

genre being so PVE focused already um I

think people will be more accepting of

non-pvp play Styles and ways to

win got it got

it um okay so I think I covered pretty

much all the questions I had so at this

point I'm just going to stop recording

so you can answer me U some more

questions uh freely sure all right well

thank you so much Patrick I'm just gonna

stop recording right now thank you