El emprendedurismo y la estrategia de océano azul ft. Carlos Michel Presbot

Summary

In this engaging interview, Narciso Vázquez speaks with Carlos Michel Presbot, a seasoned entrepreneur, educator, and expert in business strategy. They explore the evolution of entrepreneurship, especially post-pandemic, highlighting the importance of adaptability, planning, and innovation in business. Carlos shares insights on overcoming obstacles, the significance of balancing traditional employment with entrepreneurship, and leveraging the 'Blue Ocean Strategy' to create unique market opportunities. He offers valuable advice for young entrepreneurs, emphasizing the power of perseverance, consistency, and faith in achieving success. The conversation is a motivational guide for aspiring business leaders.

Takeaways

• 😀 Entrepreneurship is not just an economic movement, but a transformative force that influences personal, social, and emotional growth.
• 😀 The rise of collaborative economy models post-pandemic shows how individuals can turn their personal assets, like cars or property, into business opportunities.
• 😀 The pandemic exposed the risks of traditional employment, leading many people to explore entrepreneurship either full-time or part-time.
• 😀 Strategic planning is essential for any entrepreneurial venture to succeed, and success must be measured using a clear and structured plan.
• 😀 Having a solid proof of concept is crucial for attracting investment and gaining credibility, especially when funding is limited.
• 😀 The 'Blue Ocean Strategy' encourages entrepreneurs to innovate and differentiate their products or services rather than competing in already saturated markets.
• 😀 Entrepreneurs should focus on creating memorable user experiences and offering unique value propositions to stand out in the market.
• 😀 It’s essential to be observant of trends and shifts in society, especially as technology and communication platforms continue to evolve rapidly.
• 😀 Entrepreneurs should prepare for setbacks but maintain perseverance, consistency, and a strong belief in their goals to achieve success.
• 😀 The best way to secure funding is by presenting realistic, well-thought-out pitches rather than over-promising extraordinary returns to investors.
• 😀 Successful entrepreneurship requires a blend of creativity, determination, and faith, as exemplified by Carlos Michel's journey from struggles to achieving success.

Q & A

What is entrepreneurship, according to Carlos Michel Presbot?

Carlos Michel Presbot defines entrepreneurship as a movement driven by a desire for development and progress. It is not just an economic movement but a social, emotional, and transformative journey that affects both the entrepreneur and their surrounding socio-economic environment.

How did the pandemic affect entrepreneurship, according to Carlos Michel?

The pandemic highlighted the risks of traditional employment, especially in terms of job security and health risks. It also accelerated the shift toward collaborative economy models, where individuals began to maximize their underutilized assets, such as cars and properties. This led to an increased interest in entrepreneurship as a way to mitigate these risks.

What does Carlos Michel think about being an employee in the corporate world?

While Carlos Michel acknowledges the value of corporate experience, he believes that relying solely on a corporate career to achieve financial goals is challenging. He emphasizes that most people need a mixed model—combining a formal job with entrepreneurship in their spare time—to achieve personal financial goals.

What was Carlos Michel's first experience with entrepreneurship?

Carlos Michel's first entrepreneurial experience began in his late teens when he started organizing seasonal businesses around events, such as the Latin Music Festival. He later ventured into the construction business, which was a family business, and eventually shifted to technology platforms that provide financial services.

What is the most challenging obstacle for entrepreneurs, according to Carlos Michel?

Carlos Michel identifies the most difficult obstacle for entrepreneurs as monetizing their concept. Without initial capital, many entrepreneurs struggle to secure funding from investors, especially when they lack a strong financial history. He advises entrepreneurs to be conservative in their early pitches to investors, avoiding overly optimistic projections.

What advice does Carlos Michel give to new entrepreneurs regarding the initial pitch?

Carlos Michel advises new entrepreneurs to be realistic and conservative in their first pitch. Rather than promising extravagant returns, entrepreneurs should focus on presenting a solid, feasible plan that highlights the potential for steady growth and reasonable returns.

How does Carlos Michel view the connection between the 'Blue Ocean Strategy' and entrepreneurship?

Carlos Michel sees the 'Blue Ocean Strategy' as highly compatible with entrepreneurship. He explains that the strategy encourages entrepreneurs to avoid competing in saturated markets and instead create differentiated products or services that offer unique experiences, thus standing out in the marketplace.

What are the key strategies entrepreneurs should focus on, according to Carlos Michel?

Carlos Michel emphasizes the importance of differentiation and creating a strong identity for products and services. He believes that a clear identity and a compelling promise of value are crucial for success in the entrepreneurial world.

What role does technology play in entrepreneurship, according to Carlos Michel?

Carlos Michel highlights the crucial role of technology in modern entrepreneurship. With the advancements in communication and streaming platforms, technology enables entrepreneurs to reach global audiences without the need for large-scale physical infrastructure.

What is the importance of strategic planning in entrepreneurship?

Carlos Michel stresses that strategic planning is essential for measuring success in entrepreneurship. He argues that without a structured plan and method of measuring results, it is impossible to assess whether a product, service, or business model is truly successful.