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Summary
TLDRThis video script outlines a method to create an effective quiz funnel using AI in less than 10 minutes. The process begins with Chat GPT to generate a quiz tailored to attract the target audience, followed by a scoring system that guides participants towards an end result. The script then introduces Front Lead, a tool designed to simplify the creation of quiz funnels, which can be integrated with CRMs for lead generation. The video concludes with a special offer for viewers and an invitation to share their quiz funnel experiences.
Takeaways
- 📈 The quiz funnel is a highly effective lead generation strategy, similar to BuzzFeed quizzes, but can be adapted for business use to generate leads.
- 🤖 Utilizing AI, specifically chat GPT, can help create a magnetic quiz funnel in less than 10 minutes, streamlining the process of designing quizzes.
- 🎯 The first step is to determine an enticing quiz title that will attract the target audience and align with the business's offer or teaching topic.
- 📝 AI can assist in designing a quiz with a scoring system that guides participants through a journey to determine their best marketing strategy or other personalized results.
- 🧠 The quiz can be used as a front-end offer in paid advertising and cold email marketing to entice people with the promise of personalized insights.
- 📊 A scoring system is crucial, and the script suggests using a tool to create a system that assigns points to answers and correlates them with specific results.
- 🛠️ Front Lead is highlighted as a tool that simplifies the creation of quizzes and surveys, focusing on lead generation without the complexity of larger platforms.
- 💰 Front Lead offers a free trial with no upfront cost, making it accessible for users to test the tool for creating quiz funnels.
- 🔗 The script provides a step-by-step guide on how to use Front Lead to design a quiz funnel, from creating questions and scoring to setting up the thank you page and email notifications.
- 📝个性化的反馈是关键特性,Front Lead允许在每个答案选项中添加分数,并为参与者提供关于他们选择的具体反馈,增加参与度和价值。
- 🔑 The final quiz funnel can be connected to a CRM via Zapier or direct integrations, allowing leads to be captured and managed efficiently.
Q & A
What is the main topic of the video script?
-The main topic of the video script is about creating a quiz funnel using AI, specifically with chat GPT, to generate leads for a business.
What is a quiz funnel and why is it effective for lead generation?
-A quiz funnel is a marketing strategy that uses interactive quizzes to engage potential customers and capture their information. It is effective for lead generation because it provides value upfront and entices users to complete the quiz to learn something about themselves, similar to BuzzFeed quizzes.
What role does AI play in creating a quiz funnel?
-AI, specifically chat GPT in this script, is used to design the quiz with relevant questions and scoring systems, making the process faster and more efficient.
How does the speaker suggest using the quiz funnel in marketing?
-The speaker suggests using the quiz funnel as a front-end offer in paid advertising and cold email marketing to entice people with the promise of personalized information.
What tool does the speaker recommend for creating the quiz and scoring system?
-The speaker recommends using a tool called Front Lead to create the quiz and scoring system, as it is designed specifically for generating leads through quiz funnels.
What is the purpose of the scoring system in a quiz funnel?
-The scoring system in a quiz funnel is used to guide the user through a journey and provide them with an end result that is personalized to their answers, which helps in delivering valuable information and generating leads.
How does Front Lead differ from other survey or form tools?
-Front Lead differs from other tools by allowing the creation of a scoring system that attributes different scores to each answer and provides a personalized result, which is ideal for quiz funnels.
What are some of the features of Front Lead that the speaker highlights?
-The speaker highlights features such as the ability to add images and videos to each quiz page, customize the choice style, attribute points to each answer, and provide a personalized result and next steps for the user.
How does the speaker suggest deploying the quiz funnel?
-The speaker suggests deploying the quiz funnel by embedding it on a website or landing page, and also mentions the possibility of using it as a free lead magnet or even charging for it if it provides significant value.
What integration options does Front Lead offer for handling leads?
-Front Lead offers integration with Zapier to connect leads to a main CRM, and also has direct integrations with several CRMs like Active Campaign.
Outlines
🧠 Leveraging AI for Quiz Funnel Creation
The video script introduces the concept of a quiz funnel as an effective lead generation strategy, drawing parallels with popular quizzes like BuzzFeed's 'Which Hogwarts house do you belong in?'. The speaker plans to demonstrate the creation of a quiz funnel using AI, specifically Chat GPT, to generate a magnetic quiz in under 10 minutes. The process begins with determining a quiz title that appeals to the target audience. The speaker's example is a marketing-focused quiz titled 'Finding the Best Advertising Strategy for Your Company'. Chat GPT is utilized to design a quiz with 10 questions and a scoring system that guides participants to discover the most suitable marketing strategy for their business. The quiz is intended to serve as a front-end offer for lead generation through paid advertising and cold email marketing, exploiting human curiosity to learn more about themselves.
📝 Designing a Scoring System for Quiz Funnels
The script continues with the creation of a scoring system for the quiz, a feature where most software falls short. The speaker intends to use a tool to design the quiz with a scoring system that assigns different scores to each answer, leading to an end result. The scoring system is designed to categorize participants into different ranges, providing them with a tailored marketing strategy based on their scores. Chat GPT is requested to adjust the scoring system accordingly. The speaker then discusses using Front Lead, a tool sponsored by the video, to create the quiz funnel. Front Lead is praised for its simplicity and focus on generating leads through quiz funnels, offering an affordable starting point with no upfront cost.
🚀 Deploying the Quiz Funnel with Front Lead
The speaker outlines the process of using Front Lead to design the quiz funnel, starting with choosing an appropriate structure and exploring examples for inspiration. The project is named 'Finding the Best Advertising Strategy', emphasizing the importance of the quiz title. The design process includes creating individual pages for each quiz question, adding images and videos for context, and setting up a scoring system where each answer is assigned points. The software allows for personalized responses to each answer, providing an opportunity to add value and demonstrate expertise. The quiz is structured to collect contact information after the questions are answered, capitalizing on the participant's investment in the quiz. The thank you page is designed to reveal the quiz result and provide a call to action, such as booking a call. The speaker also discusses the integration of the quiz with email marketing, CRM systems, and the possibility of charging for the quiz funnel. The script concludes with a special offer for viewers interested in creating their quiz funnels with Front Lead.
Mindmap
Keywords
💡Quiz Funnel
💡Lead Generation
💡AI
💡Chat GPT
💡Front Lead
💡Scoring System
💡Target Audience
💡Cold Email Marketing
💡Zapier
💡CRM
💡Personalization
Highlights
The quiz funnel is a successful lead generation strategy, leveraging quizzes like 'Which Hogwarts house do you belong in?' to engage audiences.
AI can be used to generate a magnetic quiz funnel in less than 10 minutes, starting with Chat GPT's new model.
Creating a quiz title that attracts the target audience is crucial for effective lead generation.
Chat GPT can design a quiz with a scoring system that guides users to an end result, such as the best marketing strategy for their company.
Front-end offers like quizzes can be used in paid advertising and cold email marketing to entice potential leads.
Chat GPT generated 10 relevant questions to help determine the appropriate marketing strategy for quiz takers.
Most software lacks the ability to create a scoring system for surveys, but the presenter will demonstrate a tool that simplifies this process.
The scoring system should categorize users into different ranges to provide personalized marketing strategy recommendations.
Front Lead is a tool designed for creating quizzes and surveys that generate leads, sponsored by the video.
Front Lead allows for the customization of quiz structures and provides examples for different industries.
Each quiz page should focus on a single question to maximize conversion rates.
Front Lead enables the addition of images, videos, and different question types to enrich the quiz experience.
Assigning points to answers and providing tailored responses can add value and educate leads about their choices.
The scoring function in Front Lead allows for the customization of results based on point ranges.
Chat GPT can provide detailed information about each quiz answer, enhancing the quiz's educational value.
Front Lead offers options for collecting contact information and integrating with CRMs for lead management.
The thank you page is crucial for delivering the quiz result and offering a call to action, such as booking a call.
Front Lead's automation capabilities include sending emails with quiz results and connecting to Zapier for CRM integration.
The presenter encourages viewers to try creating a quiz funnel and offers a special deal for Front Lead through a provided link.
Transcripts
the quiz funnel is one of the most
successful lead genen strategies in the
book now I'm sure you've been sucked
into a BuzzFeed quiz titled something
like which Hogwarts house do you belong
in I know I have and I'm Gryffindor by
the way but the same quiz funnels are
just as powerful for generating leads
for your business now in this video I'm
going to show you how to use AI to
generate a magnetic quiz funnel in less
than 10 minutes now it all starts in
chat G PT and if you haven't used their
new model it is absolutely incredible so
first you want to figure out a quiz
title that's going to lure in your
target audience and that's really going
to be for you to decide I don't know
your audience I don't know what your
offer is but for me I teach marketing so
for my quiz I'm going to title it
finding the best advertising strategy
for your company and I asked chat GPT to
design a quiz with 10 questions with a
scoring system that's going to take them
down a journey to score them and then
finally give them an end result to tell
them which marketing strategy that they
should be using and a little bit more
information about that strategy now
people see this as a front-end offer and
this is where I really want you to think
about using this in your paid
advertising and in your cold email
marketing a lot of people are going to
be enticed by knowing the answer as
humans for some reason we can't help but
figure out which one we are just like
the BuzzFeed quizzes it is really
tempting to just go through the
two-minute quiz answer a couple
questions and then get information about
yourself so we're going to hack into
your brain and design a quiz that does
that so chat GPT spit out the quiz and
spit out all of the questions and the
answers to those questions that I will
be asking and it came up with 10 really
good questions right off the bat those
questions are what type of products or
service does your company offer how
would you categorize your business
industry what is the primary goal of
your advertising efforts who is your
primary target audience which a age
group does your audience primarily fall
into and more really great questions
that are going to help me answer that
question of which marketing strategy
should you be using so once it has the
questions now it's time to create a
scoring system so this is where most
softwares fall short they don't allow
you to create a survey or a form that
actually attributes different scores to
each answer uh so I'm going to be
showing you a tool that I'm using to
design this quiz that makes it super
easy to create that scoring system and
actually generate the lead from this
quiz so the tough part about the scoring
system is I wanted the scoring system to
be in point ranges so if you're within
10 to 20 points you're this if you're
within 20 to 30 points you're that so I
actually asked chat GPT to change the
scoring system so that the different
score ranges correlate to different
answers and it did exactly that now it
attributed points to each answer and
finally at the end it gives us the the
ranges and whatever answer correlates
with that range so now that I have my
quiz chat BT did the the heavy lifting
of generating that for me let's then
take these answers and actually turn it
into a funnel now to do that I'm going
to be using a tool called front lead now
front lead is the sponsor of this video
now front lead makes it unbelievably
easy to create quizzes and survey
funnels without any of the Clutter of a
massive tool like go high level uh it's
just very straightforward designed for
generating leads through quiz funnel so
if you want to create a survey funnel or
a quiz funnel that actually scores your
lead and delivers valuable information
to them along the way that's exactly
what this tool is designed for it's
super affordable and you can start
testing this for $0 up front all right
so let's actually go in and Design This
funnel now I actually did kind of the
heavy lifting here so you don't have to
watch me design everything but let me
walk you through it so the first thing I
recommend you do is come into front lead
and choose the structure that most
applies to you now to see kind of how
this works or get ideas you can go
through some of these initial examples
if you don't know what kind of quiz
funnel to create or what to ask in that
quiz funnel so there's a lot of
different examples for different
Industries so that you can actually just
use these examples as your frontend
funnel but what I did is I came down
here I wanted a score function test with
an overall result that overall result
being
which marketing strategy they should use
so that's the one that I chose and then
I came into projects and let's go
through and create this project so
project name finding the best
advertising strategy that's the title of
this quiz that's the most important
thing here now you can do a welcome page
now what I recommend is if you're not
going to embed this anywhere because you
can take this and put it on a website
put it on a landing page if you're going
to do that you don't need the start page
if you are going to embed it I would say
no to the start page page and just for
context the start page is going to be
like the first page of your landing page
of your funnel after that it will go
into the quiz so I'm going to leave that
out because I plan on embedding this
form as you're editing this entire time
you can track your progress down here
below which is the preview version of
this all right so after the start page
let's go to questions this is probably
where you're going to be spending the
most time this is where you're actually
designing your quiz designing your
survey so each page should correspond
with a different question now you could
put tons of questions all on one page
but you want to take them through page
to page only focusing on one question at
a time that is the highest converting
structure so that is what we did here so
page one you can title each one but you
don't need to cuz the quiz question is
basically the title and as you're
looking in that preview down below you
can see what that's going to look like
so the quiz question does essentially
serve as a title now I'm not going to go
through each page but I do want to point
out a couple really important features
the first is you can add images and
videos to each page if you do want to
ask questions or give them information
or context with each question you can
change the choice style I use radio
buttons I also use checkbox in many of
them but there's a lot of different
stuff that you can ask for especially if
you want to collect different pieces of
information from your leads such as you
want them to upload uh something you can
collect a file upload and things like
that now down here in the answers this
is the magic this is what makes front
lead and other quiz and Survey tools
different than like a Google forms or
like a go high level forms see with each
answer you can attribute points so I
usually keep it simple a b CDE e 1 2 3 4
5 and then based on the end result I
will score them and give them a result
so a they get one point now what's
really cool about this software
specifically you can create a reply to
the participant about that specific
answer so if they chose physical
products I can then give them
information about physical products and
that gives me an extra opportunity to
add value to that lead remember they
don't know much about you yet this is
your opportunity to to show them that
you know what you're talking about that
you can provide value because this is
likely going to be free and if you
provide value in this free offer then
the next thing that you ask them to pay
for the better this is the better
they're going to assume the paid offer
is so you can actually give them
specific information about each of their
answers as they answer them that's a
very cool feature so you're going to
come in insert all of your answers with
their corresponding Point systems and
I'm not going to go through each one but
I do have 10 pages of questions I have
10 questions each of them asking the
question with with the required answers
and the point structure now down here is
going to be the score function this is
where you actually score them and give
them their end result so if they score
between 10 and 20 because there's 10
questions one point each minimum it
starts at 10 they're going to get social
media advertising as their answer and
you want to score this answer for their
email or thank you page yes all of these
yes so here I'm asking chat GPT to give
me more information about each answer
cuz I don't want to just say social
media advertising instead I want to
actually tell tell them what to do if it
is social media advertising so here's
what it gave me chat GPT is just awesome
so for social media advertising I'm
going to copy what it said and now
instead of just saying here's your
answer it's here's your answer here's
why you got your answer and here are the
next steps that you need to take in
order to implement your answer which was
the best fit for you now I will say even
though this saves automatically as you
go always save your work as you're going
through this I did mess this up once and
had to go back and redo my score ranges
also going to change it from result to
your marketing strategy just make it a
little bit more personalized another
really cool thing about front lead is if
you wanted to score them on different
categories in the same quiz say you
wanted to do a personality test
personalities are multifaceted you could
score them on compassion you can score
somebody on fun there's a lot of
different elements to personality so for
that you can add different score
categories for this example I'm not
going to now the next thing I want to
edit is going to be contact page so once
they're done with their questions now
it's time to actually get their contact
information which is the best time to do
it you don't want to do it at the front
end if you ask them for it after the
survey they've already taken the time to
answer all the questions and they want
to know their answer so at this point
they're going to be much more likely to
give you their name email phone number
so on this contact page you can change
the header subtitle to whatever you want
include an image or a video and then
it's time to decide what information you
actually want to collect I typically
only ever collect name last name email
and phone now some other good pieces of
information you might want to ask them
for our website job title social media
profile all of those things can be used
to close the deal with that person you
can also include several agreements so
if you want to send them a contract or
some simple terms of service you can do
up to three with each quiz funnel and I
think that's pretty cool because after
they take the time to answer all of the
survey questions there's going to be
really no friction after that they need
the answer so bad they're happy to agree
to your terms of service or your
contract and by the way guys make sure
I'm going to go ahead and refresh this
preview that you're using this preview
page as your going from step to step
just to make sure that you didn't miss
anything and make sure everything looks
okay so the quiz looks good the contact
page that's what this looks like now so
let's go to the thank you page so once
they submit their information they'll be
taken to this thank you page where they
actually give them the score and tell
them their result you could actually
decide not to display their result or
their answer on the thank you page uh in
fact I'm not going to display the result
just the answer you can also give them a
call to action so if you want them to
book a call after this to figure out how
to implement the best marketing strategy
you could say book a call right here and
include your Cy link obviously you can
customize the design here now the email
so this is the email that they're going
to get once they submit that quiz you
want to give them the answers by email
and then actually get them into your
email list which I will show you how to
do so if you want a new notification
when somebody completes this quiz that's
what this is I'm using the front lead
mail server it delivers really well I'm
going to send it as lead genj and that
email is going to say your marketing
strategy and of course you can customize
the information here when they received
the email how they're referred to in the
email now it's automatically going to
put hello name and I just left most of
this as the default since it's already
configured properly For You especially
if you're using the templates all right
so now your quiz is essentially done
that's way easier way faster than using
some of the complicated tools that have
all of these different options and bells
and whistles that you don't really need
to launch a quiz funnel honestly that's
one of the reasons I love front Le they
just make it easy and they just focus on
quiz funnels and generating leads for
quiz funnels so now you can connect to
zapier if you want to hook that lead
into your main CRM just new contact made
in front lead you put in your API key
and then connect it to your CRM they
also have direct Integrations to several
crms if you are using active campaign
like we are as well you can just do that
here lastly if you do want to try and
charge for a quiz funnel which you can
if it's an awesome quiz funnel I'm not
saying don't do it I am just saying it
does work really well as a front-end
free lead magnet but if you do have a
paid quiz funnel I'd love to know about
it drop it down in the comments and tell
me what your quiz funnel is about and if
you're able to successfully get people
to pay you money for their quiz answer
all right so now that your project is
done let me show you different ways to
deploy it so under integration you've
got copy project link I'm going to go
ahead and paste that link here so you
can see what the form actually looks
like this is my survey so I can actually
go through and take it right now I'm
taking answering the questions it's
applying scores to me as I go here's
that contact page or I can enter some
information about myself and the thank
you page and here is my answer right
here now this still has some work to do
I would get rid of this image I would
insert a video of myself and I would
explain a lot more about email marketing
and tell them what to do here I'm also
going to receive an email in 1 minute
giving me that survey answer and this
zapier automation likely just caught
that new contact coming in there it is
so I can do whatever I want with that
new data including put it into my CRM
and that is how you launch a quiz funnel
in under 10 minutes now guys front Ley
does have a special offer for my YouTube
subscribers so if you want access to
that special offer head to the link down
below front lead is an awesome SP
sponsor this video so please go down
check out that special offer and if you
want to launch a quiz funnel consider
doing it with front lead thank you for
watching please like And subscribe to
this video and let me know if you launch
a quiz funnel down in the comments I
will see you soon
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