TUGAS KEWIRAUSAHAAN | KELOMPOK 6 | 23M1 | PRODI MANAJEMEN

Summary

This transcript presents an observational and interview-based discussion with the owner of Toko Fans Frozen Food, a frozen food store in Nagari Kudugan Tiang, Padang Pariaman. The entrepreneurs behind the observation project, students from Universitas Sumatera Barat, ask the owner about the store's origins, products, and marketing strategies. They explore the business's success and potential growth, discussing social media marketing through Instagram to enhance sales. The interview includes a detailed explanation on digital branding and strategies to increase visibility and attract more customers to expand the business, ultimately aiming for a higher reach and sales growth.

Takeaways

• 😀 The interview is conducted by a group of entrepreneurship students from Universitas Sumatera Barat, who are observing and interviewing the owner of Toko Fans Frozen Food.
• 😀 Toko Fans Frozen Food specializes in selling frozen food products such as sausages, nuggets, potatoes, and otak-otak, as well as essential items like sugar, milk, and packaged drinks.
• 😀 The business was started in 2002 by Mr. H Rizal, who saw an opportunity in the frozen food market as there was a lack of such businesses in the area.
• 😀 Initially, the business started with just one freezer, which was later expanded due to high demand for frozen products.
• 😀 The business generates a daily revenue ranging from 7 million to 10 million IDR, showcasing its significant scale and success.
• 😀 The owner uses social media platforms like Facebook and TikTok to market the business and reach a broader customer base.
• 😀 A significant portion of Toko Fans Frozen Food's customers are small-scale street vendors, such as those selling near schools, who experience reduced sales during school holidays.
• 😀 The business owner plans to expand into new locations, targeting areas like Sungai Gerging or Bangku, which are expected to see future growth.
• 😀 To increase sales, Mr. H Rizal emphasizes the importance of finding suppliers with cheaper prices to help offer more competitive pricing to customers.
• 😀 The students suggest leveraging digital branding through Instagram as a way to expand the business’s marketing reach and visibility, recommending consistent product posts and promotions to engage customers.
• 😀 The presentation concludes with a proposal for creating a strong digital presence, particularly on Instagram, which could improve customer interaction, brand awareness, and product visibility for Toko Fans Frozen Food.

Q & A

Why did the business owner choose to start this frozen food business?

The owner chose this business because they frequently traveled to Pekanbaru to purchase frozen goods. They realized that this type of business was lacking in their local area, so they decided to open a frozen food store in the region.

When did the business owner start their frozen food business?

The business owner started the business in 2002.

What was the initial investment required to start the business?

The initial investment was relatively modest, with the owner starting with just one freezer. As demand grew, they had to add more freezers and inventory.

What is the daily revenue of the frozen food business?

The business generates around 7 million IDR to 8 million IDR in daily revenue.

How does the business owner market their products?

The owner primarily uses social media platforms like Facebook and TikTok to market their products.

How does the business's revenue fluctuate during school holidays?

During school holidays, the business experiences a decrease in revenue, with a drop of around 4 to 5 million IDR due to fewer sales from nearby school vendors.

What are the owner's plans for expanding the business?

The owner plans to expand by opening new branches in areas that are more developed and less saturated, such as Sungai Gerging or Bangku.

What strategy does the owner plan to use to reduce costs and improve sales?

The owner plans to find ways to purchase products at lower prices, which will help to offer competitive prices, even though they are not located in a major city like Pariaman.

What suggestions did the team provide for improving the business's marketing?

The team suggested using Instagram for digital branding, emphasizing the importance of creating engaging content and posting regularly to increase brand awareness and visibility.

What steps should the business owner take to create an Instagram account for the business?

The business owner should download the Instagram app, create a new account with a suitable username, choose a public account type, and upload a profile picture. They should also complete the account information, such as the business's location, contact details, and a description of the products offered.