Como ter um perfil profissional no Instagram (passo a passo)

Summary

This video by Luana Carolina offers practical advice for building a professional social media profile. She emphasizes the importance of combining personal and professional aspects, using your real name, and keeping a clean, attractive, and intentional feed. Luana explains how to engage followers through genuine content, the value of photos, and the strategic use of your bio and highlights. She advises against separating personal from professional profiles and encourages consistency in content, including posts, reels, and carousels. The video is ideal for those starting out, aiming to build a solid online presence and connect authentically with their audience.

Takeaways

• 😀 It's crucial to have a professional profile on social media if you want to showcase your services and products effectively.
• 😀 Avoid separating your personal and professional profiles; being authentic and sharing aspects of your personal life helps build a genuine connection with your audience.
• 😀 Your social media profile acts as a 'storefront'—it needs to be clean, attractive, and intentional to engage people effectively.
• 😀 Use your real name as your username when possible, as it helps build your personal brand and recognition over time.
• 😀 While it's okay to mention your profession in your bio, avoid overly emphasizing it; your skills and personality should define you more than just your job title.
• 😀 Choose a profile photo that reflects the image you want to project; a smiling, approachable photo works best for most people.
• 😀 Avoid overly staged or flashy photos; professional yet simple photos with good lighting are key.
• 😀 Content consistency is important—don’t leave your profile empty. Fill it with a mix of posts, stories, reels, and personal photos to engage your followers.
• 😀 It’s okay to have a small number of followers when starting out. Focus on creating quality content and building authentic connections rather than buying followers.
• 😀 In your bio, clearly state what your profile offers and what people can expect. Include a call-to-action (CTA) to guide users to your desired next step, such as a link to your products or services.

Q & A

What is the key message behind having a professional profile on social media?

The key message is to ensure that your social media profile serves as an attractive, intentional, and strategic 'storefront' for your services and products. It should showcase both your professional skills and personal side, helping to build genuine connections with followers.

Should I separate my professional and personal profiles on social media?

No, it's not necessary. Having a unified profile helps people relate to you more personally, which builds stronger connections. Sharing both personal and professional content allows people to see the 'real you,' making them more likely to engage with your brand.

What should I include in my username on social media?

Ideally, use your real name as your username to build your personal brand. If your name is too common or unavailable, you can try creative variations, but be mindful not to overcomplicate it. Keep it simple and memorable.

How important is the photo for my social media profile?

Your profile photo is crucial as it creates the first impression. A friendly and approachable photo, preferably a professional one with good lighting, will resonate more with followers. Avoid overly serious or too casual photos and aim for something that represents your personality.

What role do followers count and engagement play on a social media profile?

The number of followers isn’t as important as the quality of your engagement. It’s better to have fewer, genuine followers who actively engage with your content than to have a large, fake following. Focus on creating valuable, intentional content to naturally grow your audience.

What should be included in my bio section on social media?

Your bio should clearly define who you are and what you do, outlining what followers can expect from your profile. It’s also a good place to establish credibility, such as mentioning your qualifications or experience, and to include a call to action (CTA) directing people to your website or other platforms.

Why shouldn’t I directly link to my WhatsApp in my bio?

Direct links to WhatsApp can create a sense of urgency and intimacy that may not be appropriate for all situations. Instead, use a professional link redirection tool, which can guide followers to various relevant links, including your WhatsApp, in a more structured manner.

What is the importance of having a varied content strategy on social media?

A varied content strategy ensures that your profile remains dynamic and engaging. Including different content types like photos, videos, and reels, along with consistent, quality posts, helps to keep your followers interested and increases the likelihood of attracting new ones.

What are the best practices for the 'highlight' section on Instagram?

Use highlights to showcase your best content, such as client testimonials, frequently asked questions, behind-the-scenes glimpses, or key information about your services. This allows visitors to quickly understand who you are and what you offer.

How do I make my social media profile more professional?

To appear more professional, focus on creating consistent, high-quality content, use a professional profile photo, and make sure your bio clearly communicates your expertise. Additionally, using a link management tool for your bio and keeping your content intentional will further enhance your profile's professionalism.