Menggali Masalah Penelitian | Fenomena, Research Gap dan Theory Gap

Summary

This video provides an insightful guide on how to identify and explore research problems in business management. It highlights the importance of recognizing gaps in real-world phenomena, previous research, and theoretical frameworks. The process involves selecting a research concentration, identifying an object of study, and systematically gathering and analyzing data to solve business issues. With examples from marketing, finance, and human resources, the video emphasizes the need for a critical, objective, and data-driven approach to research, offering valuable advice for students and researchers in business management.

Takeaways

• 😀 Identifying research problems in business management is essential for addressing issues that don't align with expectations and need further investigation.
• 📊 Research problems can arise from real-world business phenomena, such as declining sales or employee dissatisfaction.
• 🔍 Research gaps occur when previous studies have contradictory findings, prompting further research to resolve these discrepancies.
• 💡 Theoretical gaps exist when existing theories fail to explain certain phenomena, leading to the development of new theories.
• 🎯 Choosing a research problem involves selecting an area based on business phenomena, research gaps, or theoretical gaps.
• 📚 The research process involves determining the research object, gathering data, and analyzing the findings to propose solutions.
• 💼 Business problems, like low sales or employee turnover, can serve as significant sources for research inquiries in management.
• ⚙️ Data collection is a crucial part of investigating research problems and helps to support the proposed solutions.
• 🧠 A clear research focus should be determined by selecting a business concentration, such as marketing, finance, or human resources.
• 📈 Identifying the causes of problems, such as poor sales or employee dissatisfaction, is key to solving business challenges effectively.
• 📝 Scientific research in business management requires critical thinking, data-driven insights, and systematic approaches to problem-solving.

Q & A

What is the first step in identifying a research problem in business management?

The first step is to determine the research problem, which usually arises from a phenomenon or issue observed in the business world that needs further scientific investigation.

What characteristics define a scientific approach to research?

A scientific approach to research is organized, systematic, data-driven, critical, and objective. These characteristics ensure the problem is investigated rigorously and without bias.

What are the three primary sources of research problems?

The three primary sources of research problems are business phenomena, research gaps, and theory gaps.

How does a business phenomenon contribute to identifying a research problem?

A business phenomenon refers to observable trends or events in business that deviate from expectations, such as declining sales or changing customer behavior, which require investigation to understand the underlying causes.

Can you explain what a research gap is and how it creates a research problem?

A research gap occurs when there are conflicting findings or incomplete results in existing literature. These gaps provide an opportunity to conduct new research to resolve discrepancies or to explore areas that have been under-researched.

What is a theory gap in research?

A theory gap arises when existing theories fail to adequately explain new or evolving phenomena. This gap creates opportunities for researchers to develop new theories or refine existing ones to better explain the observed changes.

What are some examples of business phenomena that could lead to a research problem?

Examples include a company experiencing persistent declining sales despite efforts to improve, or customer dissatisfaction with a product or service despite high-quality offerings.

What should be the first step in choosing a focus for business management research?

The first step is to determine a specific concentration area within business management, such as marketing, human resources, finance, or information systems, to narrow down the scope of the research.

What role does data collection play in identifying a research problem?

Data collection is crucial as it helps to identify underlying issues within a business. For example, financial data might show declining revenue, or employee turnover data might point to organizational problems.

How does research in business management differ when it focuses on finance versus marketing?

Research in finance might focus on financial metrics such as profit trends, while marketing research could focus on customer feedback, sales data, and consumer behavior. Both require different types of data but ultimately aim to identify and solve business-related problems.