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Summary

In this video, Wahid Surya shares his personal experience as a loan marketing agent, offering valuable tips for acquiring clients. He discusses the importance of learning product knowledge, creating promotional materials, and using social media platforms like WhatsApp and Facebook to reach potential customers. Wahid emphasizes the significance of networking, both online and offline, by leveraging referrals, approaching colleagues in related industries, and joining local communities. Consistent effort and continuous promotion are key to success in marketing loans, according to Wahid's approach, which ultimately led him to acquire his first customer through Facebook.

Takeaways

• 😀 Focus on learning the product knowledge first when starting as a loan marketing agent.
• 😀 Creating brochures and promoting via WhatsApp and Facebook are effective ways to get started.
• 😀 Expect to receive many questions from potential clients that may be unfamiliar at first, but this can be solved by consulting with more experienced colleagues.
• 😀 The first client can come from unexpected sources, such as social media platforms like Facebook.
• 😀 Consistent promotion and outreach through various channels (social media, brochures, canvassing) help to gain visibility and generate interest.
• 😀 Asking your network to spread the word about your services can help you gain referrals even when you don’t have many clients initially.
• 😀 Building and nurturing a network is crucial for generating leads; connecting with colleagues in banks, cooperatives, or leasing companies can help.
• 😀 Referrals from existing clients, friends, and business acquaintances are a valuable source of new leads.
• 😀 Joining community groups, such as sports clubs, expands your network and helps gather more client referrals.
• 😀 Consistency and perseverance are key in marketing. Keep promoting, networking, and reaching out to potential clients without giving up.
• 😀 Being active in your marketing efforts is essential. A continuous and steady approach will lead to long-term success in the loan marketing business.

Q & A

What was Wahid Surya's first step on his first day as a loan marketer?

Wahid's first step was to learn about the product knowledge, including understanding loan procedures and requirements. This helped him get a basic understanding of the industry.

How did Wahid promote his loan services initially?

Wahid promoted his loan services by updating his status on WhatsApp and Facebook, creating brochures, and engaging in canvassing at markets. This helped him reach a wider audience.

What challenges did Wahid face when promoting loans in the beginning?

Wahid faced challenges with questions from potential clients that he could not answer immediately. For example, questions about loan eligibility when a property is registered under someone else's name or if there are late payments despite the loan being paid off.

How did Wahid overcome his initial challenges in answering clients' questions?

Wahid overcame these challenges by asking more experienced colleagues and supervisors for help whenever he received questions that he couldn't answer on his own.

What strategy did Wahid use to build a network of clients?

Wahid focused on expanding his network by engaging in social media promotions, canvassing in markets, and asking current clients to refer others who might need a loan.

Why is networking important in the loan marketing business, according to Wahid?

Networking is important because it helps build connections with potential clients and creates opportunities for referrals. The more people you know, the more likely you are to find new clients.

How did Wahid manage to get his first client?

Wahid's first client came from a Facebook post. After sharing his loan services and answering questions, a potential client reached out to him through Facebook.

What does Wahid recommend for loan marketers once they have gained some clients?

Once loan marketers have gained some clients, Wahid recommends asking for referrals from existing clients, as they may know others who are also in need of a loan.

What types of communities did Wahid engage in to expand his network?

Wahid engaged in local community groups, such as badminton clubs, and participated in multiple activities during the week. This helped him meet new people and potentially find more clients.

What is the key takeaway Wahid offers for someone starting in loan marketing?

The key takeaway is that loan marketers must remain consistent and persistent. They need to continuously promote their services, network, ask for referrals, and join social groups to expand their reach.