Growing Your Kitchen and Bath Remodeling Business Remotely

Summary

Jason Lockhart, with over 20 years of experience in architecture and interior design, hosts a webinar on April 22, 2020, to discuss strategies for growing a kitchen and bath remodel business amidst the COVID-19 pandemic. He emphasizes the importance of empathetic communication with clients, providing valuable and reliable information, and leveraging content marketing through emails and blogs. Lockhart also advises on connecting with audiences via social media, offering free resources and support, and planning for the future 'new normal'. He provides actionable marketing tips and shares resources to help businesses adapt and thrive during these challenging times.

Takeaways

• 😀 The webinar was hosted by Jason Lockhart, an experienced professional in architecture, interior design, and marketing.
• 🌐 The focus was on strategies to grow a kitchen and bath remodeling business during the COVID-19 pandemic.
• 📢 Emphasized the importance of communicating with empathy and checking in on clients' well-being as a priority.
• 📈 Highlighted the effectiveness of content marketing, including email newsletters and blogs, to maintain client engagement.
• 🔗 Stressed the significance of providing valuable and reliable information to clients, adhering to an 80/20 value-to-promotion ratio.
• 📈 Discussed the need for businesses to have a clear action plan for both immediate operations and post-pandemic recovery.
• 💡 Suggested leveraging social media platforms like Facebook, Instagram, and LinkedIn to connect with the audience and showcase expertise.
• 🏡 Encouraged offering free resources and ongoing support to clients, positioning the business as a helpful and reliable partner.
• 🏢 Advised on exploring e-design services and online consultations as a way to continue operations while maintaining social distancing.
• 👨‍👩‍👧‍👦 Reminded participants of the importance of spending quality time with family during the pandemic, as work and personal life blend.

Q & A

Who is Jason Lockhart and what is his background?

Jason Lockhart is a professional with over 20 years of experience in architecture and interior design. He has taught at the college level for over 10 years at Southern University in Baton Rouge, Louisiana, and Louisiana State University, focusing on architecture and interior design programs. Additionally, he and his team have over 20 years of marketing experience.

What was the main topic of the webinar held on April 22nd, 2020?

The main topic of the webinar was focused on strategies for growing a kitchen and bath remodel business remotely during the era of the coronavirus pandemic.

Why did clients ask Jason Lockhart to conduct this webinar?

Clients asked Jason Lockhart to conduct the webinar because they were seeking guidance on how to market their businesses during the coronavirus pandemic. They were particularly interested in whether they should continue advertising and how to do so effectively.

What is the significance of the 80/20 rule in marketing as discussed in the webinar?

The 80/20 rule in marketing, as discussed, emphasizes the importance of providing valuable information (80%) and promoting health (20%). During the pandemic, it was suggested that the ratio should lean more towards providing valuable information (90%) and less on self-promotion.

How did Jason Lockhart advise businesses to communicate with their clients during the pandemic?

Jason Lockhart advised businesses to communicate with empathy, reaching out to clients to check on their well-being and provide valuable and reliable information. He stressed the importance of showing genuine care before discussing any business matters.

What is the role of content marketing in the current business climate according to the webinar?

Content marketing, including email and blogs, is identified as an untapped potential area. It's crucial for businesses to consistently send newsletters and valuable information to their clients and prospects, which can lead to new business or referrals.

Why is social media considered a valuable tool during the pandemic for kitchen and bath businesses?

Social media is considered valuable because the audience is captive at home, providing an opportunity for businesses to connect and engage with them. Platforms like Facebook, Instagram, and Pinterest are highlighted for their visual storytelling capabilities.

What is the Facebook Ad Grant mentioned in the webinar and who is eligible for it?

The Facebook Ad Grant is a program for businesses that are for-profit, have between two and fifty employees, have been in business for over a year, and have experienced challenges due to the coronavirus. It is available to businesses located near Facebook's operating areas or those that market to residents of those areas.

How does Jason Lockhart suggest utilizing video content in marketing during the pandemic?

Jason Lockhart suggests incorporating video content, such as before-and-after project videos with voiceovers, on platforms like Facebook, Instagram, and YouTube to tell the story of past projects and engage with the audience effectively.

What are some of the next steps businesses should take according to the webinar?

Businesses should develop a plan of action for the current situation and the future, network with suppliers and manufacturers, consider offering online design services, and ensure they have a comeback plan for the 'new normal' post-pandemic.