Tips Memulai Bisnis Fashion Untuk Pemula [Fashion Design 2]

Summary

The speaker shares their journey of building a fashion career, starting from humble beginnings with no capital. They worked as a freelance fashion designer for a batik company, expanding into marketing and PR. Over time, they learned the importance of dedication, handling multiple tasks, and managing business operations. Starting with custom orders, they eventually built a team and expanded their brand. Their success reflects hard work rather than privilege, emphasizing the power of perseverance and self-investment in entrepreneurship. The video also hints at the importance of personal style and target market in fashion design.

Takeaways

• 😀 The speaker rarely returns to Jakarta, utilizing their time off for gaining experiences and working after graduation.
• 😀 During college, the speaker worked at a batik company in Jakarta, initially as a freelance fashion designer.
• 😀 The speaker was also involved in marketing and business aspects, offering advice on online marketing due to their experience in the field.
• 😀 While handling design work, the speaker assisted with promotions, sampling, social media, and public relations for the brand.
• 😀 The speaker emphasizes giving 110% effort in everything, leading to their personal growth and understanding how to handle multiple tasks.
• 😀 The speaker reflects on the ability to manage multiple roles, acknowledging how these experiences contributed to their self-worth and quality of work.
• 😀 The speaker discusses starting a business with no capital, focusing on using personal resources and outsourcing work rather than hiring employees early on.
• 😀 They highlight that starting small and not hiring immediately can help build a foundation for the business.
• 😀 The speaker shares how they used deposits from custom orders to finance materials and outsourcing work, making a profit from the balance.
• 😀 Over time, as the business grew and became more stable, the speaker began hiring additional staff and scaling up, including hiring a pattern maker and seamstress.
• 😀 The speaker's journey reflects their career progression, from freelance fashion design to establishing their own brand, emphasizing that success is the result of hard work, not privilege.

Q & A

What motivated the speaker to focus on gaining experience during their breaks from college?

The speaker prioritized gaining experience and working during breaks, rather than simply relaxing, to build practical skills and improve their career prospects after graduation.

How did the speaker transition from being a freelance fashion designer to a more involved role in a batik company?

Initially hired as a freelance fashion designer, the speaker's experience in online business led the owner of the batik company to ask for marketing insights, eventually involving the speaker in both design and marketing tasks.

What marketing tasks did the speaker take on at the batik company?

The speaker handled various marketing tasks including managing sampling, searching for manufacturers, creating social media content, handling public relations, and organizing events like collaborations and endorsements.

How did the speaker handle multiple job roles and responsibilities at once?

The speaker learned to manage multiple roles simultaneously by giving 110-120% effort in all tasks, leading them to appreciate the ability of others to handle numerous jobs and take on significant responsibilities.

What advice does the speaker offer about starting a business with little or no capital?

The speaker advises starting a business by utilizing personal effort instead of immediately hiring employees. They recommend using resources efficiently, such as outsourcing work to reliable contractors after securing deposits from clients.

How did the speaker handle the need for external help while growing their business?

As demand for custom work grew, the speaker outsourced tasks like pattern making and sewing. Over time, they hired more people to handle different aspects of production and expanded the team incrementally.

How did the speaker’s business evolve over time in terms of hiring employees?

The speaker started by outsourcing work, but as the business grew, they gradually hired more people, including tailors, beading specialists, and supervisors, eventually building a more structured team.

What was the key challenge the speaker faced while growing their business?

The key challenge was managing the increasing volume of work and the need for more help to handle the custom orders. The speaker overcame this by gradually hiring workers and building a stronger workforce.

What lesson did the speaker learn about work ethic and taking on responsibilities?

The speaker learned that giving maximum effort in every task—sometimes even going beyond expectations—can lead to greater personal growth and success in business.

What advice does the speaker give about defining one’s personal style as a fashion designer?

The speaker suggests that personal style as a fashion designer is a blend of individual taste and an understanding of the target market. It is important to incorporate both elements when designing and building a brand.