3 Cara Bikin Copywriting yang Baik #YTLF

Summary

This video provides an insightful guide to effective copywriting for promotions, emphasizing the importance of building a strong foundation, structuring content clearly, and designing engaging copy tailored to the audience. The speaker explains the process using real-world examples like Steve Jobs’ iPhone launch, Duolingo’s push notifications, and Grammarly’s grammar software. By utilizing proven copywriting formulas like AIDA, PAS, and IDCA, the video teaches viewers how to grab attention, build interest, stir desire, and drive action. These techniques can help businesses craft persuasive content that attracts and retains customers, improving both engagement and sales.

Takeaways

• 😀 Understand that creating effective copywriting is a process, not just about focusing on product features alone.
• 😀 Successful copywriting requires research to build a strong foundation, just like building a home with a solid base.
• 😀 Structuring your copy properly is essential, ensuring it's well-organized and flows logically for your audience.
• 😀 Creativity plays a crucial role in making your copy stand out and resonate with the target audience.
• 😀 Tailoring your language to the target audience is key. Use casual language for younger audiences and formal language for others like parents.
• 😀 Successful campaigns, such as Apple's iPhone launch, prove that a strong message with attention-grabbing content leads to massive success.
• 😀 Use the AIDA formula (Attention, Interest, Desire, Action) to structure your copy and drive action from your audience.
• 😀 Duolingo's ad campaign effectively used humor and urgency to connect with their audience, showing how relatable content can be.
• 😀 The PAS formula (Problem, Agitate, Solution) can be used to outline problems your audience faces and how your product solves them.
• 😀 Grammarly's ad campaign demonstrated how simplifying a service can make it more accessible and appealing to a wide audience.
• 😀 There are various copywriting formulas like AIDA, PAS, and IDCA that can be applied to different types of content, whether it's social media, ads, or other promotional materials.

Q & A

What is the key to creating a successful promotional post?

The key to a successful promotional post is not just focusing on the product's strengths, but also ensuring that the content is engaging and appealing to the target audience. It should have both essence and sensation to capture attention.

How can copywriting be compared to building a house?

Copywriting can be compared to building a house by following a structured process: starting with a strong foundation (research), building the framework (creating structure in writing), and finally decorating (making the content appealing and aligned with the audience's tastes).

Why is research important in copywriting?

Research is important because it forms the foundation of the copywriting process. It ensures the content is relevant, accurate, and resonates with the audience, making the final message more impactful.

How can we ensure our writing connects with the target audience?

To connect with the audience, the tone and language used must be tailored to their preferences. For example, using casual or relatable language for younger audiences or more formal language for an older demographic ensures better engagement.

What is the purpose of using specific words in copywriting, such as 'Japan' or 'free'?

Specific words like 'Japan' or 'free' are used to grab attention by appealing to the audience’s interests. 'Japan' is a trending travel destination, and 'free' attracts those interested in cost-saving opportunities, especially in the context of investment and financial topics.

How can a copy be adapted for different target audiences?

A copy can be adapted by changing the language, tone, and examples to match the interests and preferences of the target audience. For instance, an ad targeting parents might mention a family vacation at Disneyland, whereas one targeting young adults might highlight free travel opportunities in Japan.

What are the AIDA and PAS formulas in copywriting?

The AIDA formula stands for Attention, Interest, Desire, and Action, guiding the reader through a persuasive journey. PAS, on the other hand, stands for Problem, Agitate, and Solution, focusing on presenting a problem, highlighting its urgency, and offering a solution.

How did Steve Jobs use the AIDA formula in the iPhone launch?

Steve Jobs used AIDA effectively by first grabbing attention with a never-before-seen gadget, building interest by highlighting iPhone features, creating desire by showcasing its convenience, and prompting action with the announcement of the iPhone's release date.

How did Duolingo apply the PAS formula in its ad?

Duolingo used PAS by first identifying the problem (people struggle to find time to learn a language), agitating the issue (emphasizing the importance of daily learning), and finally presenting the solution (their push notification feature that reminds users to practice).

What is the IDCA formula, and how does it differ from AIDA?

The IDCA formula is similar to AIDA but includes an additional step: 'C' for 'Conviction.' This step builds trust and confidence in the product before prompting action. It’s like reinforcing the solution before the final call to action.