Memahami Content Pillar dalam 10 menit (Pelajaran penting Social Media Specialist & Anak Konten)

Summary

In this video, Ken discusses the importance and nuances of pillar content, a concept he has been using since 2017 for over 100 brands. He explains pillar content as the categorization of content into manageable themes, such as awareness, engagement, and conversion, emphasizing that each brand's pillar content should be tailored to its unique goals. Ken debunks common misconceptions about rigid pillar structures, advising flexibility in applying pillar content across various industries. He also shares practical tips on creating effective pillar content and addresses common mistakes, like overlapping pillars or excessive pillars, to guide content creators in optimizing their strategies.

Takeaways

• 😀 Pilar content is like the foundation of a building, categorizing content into clear pillars to ensure a structured content strategy.
• 😀 A common misconception is that pilar content must strictly adhere to four categories: education, interaction, inspiration, and promotion. This isn't always necessary for every brand.
• 😀 Content pillars should be designed with a clear objective in mind, whether it’s to educate, entertain, or convert the audience.
• 😀 Defining too many pillars can create confusion and overwhelm, so it’s best to stick with 3-5 key pillars for a balanced strategy.
• 😀 Overlapping content pillars (e.g., education and entertainment) can lead to unclear content categorization and complicate strategy analysis.
• 😀 Pilar content should evolve with your brand’s needs. If a pillar isn’t working, don’t hesitate to change or refine it.
• 😀 The speaker has been creating pilar content since 2017, handling over 120 brands and learning essential lessons about content structure.
• 😀 Pilar content can be applied to all types of brands, regardless of industry, including bootcamps, fashion, events, and more.
• 😀 There are different styles of pilar content, such as dividing by subtopics, funnel stages (awareness, engagement, conversion), or content formats (videos, interviews).
• 😀 If your content pillars aren’t aligned with your goals or if they aren’t performing well, replace them with new ones instead of holding onto them permanently.
• 😀 For those who want a more comprehensive understanding of pilar content and social media strategy, a detailed online course is available to help with content planning, analysis, and execution.

Q & A

What is the main topic of the video script?

The main topic of the video script is about content pillars, including how to create and apply them effectively in social media strategies.

What is a content pillar and why is it important?

A content pillar is a framework or categorization of content, helping to organize and structure content based on themes or objectives. It is important because it ensures that content aligns with clear goals, avoiding randomness and making content more effective in achieving its purpose.

How does the speaker define the concept of a content pillar?

The speaker defines a content pillar as a division or categorization of content into categories (A, B, C), such as awareness, engagement, and conversion. It’s like the foundation of a building, which ensures the content strategy is stable and purposeful.

What is the mistake many people make regarding content pillars?

One major mistake people make is rigidly following a fixed model for content pillars, such as using the same four pillars (education, inspiration, interaction, promotion) for every brand, which doesn't take into account the unique needs and goals of different brands.

Can content pillars be applied to all industries or brands?

Yes, content pillars can be applied to any industry or brand. However, the style and approach for structuring these pillars may differ based on the brand’s objectives, target audience, and industry specifics.

What is the significance of defining a clear purpose for each pillar?

Each pillar should serve a clear purpose, such as educating the audience, driving conversions, or providing entertainment. Without a clear purpose, the content becomes aimless, and the pillar structure loses its effectiveness.

What happens when there are too many content pillars?

Having too many content pillars can make the content strategy confusing and difficult to manage. It may lead to overlapping pillars, and the analysis becomes unclear. Ideally, there should be a minimum of three and a maximum of five pillars to maintain focus and clarity.

What are the risks of overlapping content pillars?

Overlapping content pillars can create confusion, making it difficult to categorize content accurately. For example, a post could be both educational and entertaining, which complicates tracking and analysis. This overlap can lead to unclear results and ineffective strategies.

Why is it important not to think of content pillars as permanent?

Content pillars should not be considered permanent because they need to evolve based on performance and changes in strategy. If a pillar is not working or delivering the desired results, it should be revised or replaced with a new approach.

What additional resources does the speaker offer to further understand content pillars?

The speaker offers an online social media strategy course that covers content pillar creation, content planning, content analysis, and more. This course provides a comprehensive guide to developing a social media strategy, including exclusive access to Q&A sessions and consultations.