YouTube or TikTok Monetization: Which Platform Pays MORE? 💰

Summary

In this insightful podcast, Burger, a Call of Duty streamer and content creator, shares his journey and strategies for success in the competitive streaming industry. He discusses the evolution of streaming, the importance of creating valuable content, and his experience with platforms like Twitch and TikTok. Burger emphasizes the significance of building systems to consistently improve and adapt, as well as the challenges and mental health considerations of being a full-time creator. The conversation also touches on the monetization of short-form content and the potential of YouTube and TikTok in the content creation landscape.

Takeaways

• 🎮 The era of streaming has evolved, requiring more than just turning on the stream for hours to find success.
• 📱 Burger, a Call of Duty streamer, found a new passion and addiction in creating content on TikTok, particularly Modern Warfare 2 videos.
• 🤝 Burger emphasizes the importance of delivering value to the audience through education, entertainment, and strategy tips in his videos.
• 💰 Monetization on short-form content platforms like TikTok is challenging, with revenue primarily coming from brand deals rather than the platform itself.
• 🔄 The speaker discusses the importance of systems over setting number-based goals, to consistently raise the bar for content quality.
• 🔍 Burger highlights the significance of the first hour of a video's performance on platforms like TikTok, which can make or break a video going viral.
• 🎥 The transition from streaming to focusing on content creation is considered by Burger as a way to leverage his strengths.
• 📈 Burger has seen growth in his editing skills and content quality over the past three years, attributing this to constant evolution and improvement.
• 🧘‍♂️ Mental health and self-development are crucial for Burger, who has implemented systems and routines to maintain balance and optimize his life as a creator.
• 📝 Burger uses a whiteboard for daily tasks and goals, a strategy that has been fundamental in growing across different platforms.
• 💡 Creativity for Burger is a fluid process, often involving brainstorming sessions where he writes down as many ideas as possible to spark innovation.

Q & A

What is the main focus of Burger's content creation?

Burger focuses on creating content for Modern Warfare 2 and Call of Duty, with an emphasis on educational content, strategy tips, and entertainment.

How did Burger initially get started with streaming and content creation?

Burger started streaming with Fortnite but found it wasn't enjoyable for content creation. He then switched back to Modern Warfare 2 and has been creating content around Call of Duty ever since.

What platforms does Burger primarily use for content creation?

Burger uses Twitch for streaming, TikTok for short-form content, and YouTube for both short and long-form videos.

What challenges did Burger face with monetization on TikTok?

Burger mentioned that monetization on TikTok for short-form content like 'shorts' is difficult as there is no direct monetization. Revenue comes mainly from brand deals rather than the platform itself.

How does Burger approach his streaming sessions in terms of content planning?

Burger typically streams for three to four hours and tries to focus on educational content. He also considers taking a break from streaming to focus more on content creation, which he believes is his strength.

What role did TikTok play in Burger's content strategy?

TikTok played a significant role in Burger's growth as a creator. After hearing about TikTok from various sources, he started uploading Modern Warfare 2 content and became addicted to making videos, which led to an increase in his audience.

How does Burger handle the pressure of creating content exclusively around one game?

Burger has played a couple of different games, but he finds joy in creating content around Call of Duty and doesn't see himself venturing into other gaming-related content areas.

What advice does Burger have for creators who are trying to grow their audience?

Burger advises creators to focus on building the best systems to raise the bar for themselves, ensuring consistent quality in their content. He also emphasizes the importance of not wasting the audience's time and delivering the most value possible.

How does Burger approach the balance between content creation and mental health?

Burger maintains a routine that includes a morning walk, gym, consistent meal times, and meditation. He believes in building systems that help maintain mental health and a structured daily schedule.

What is Burger's perspective on the future of short-form content platforms like TikTok and YouTube?

Burger believes that YouTube is currently the place to be due to its audience algorithm and recommendation system. He also thinks that the platform that figures out monetization for short-form content first will take over the market.

What is Burger's process for brainstorming new content ideas?

Burger's process is fluid and changes often. He might set a timer for 15 minutes and write down as many ideas as possible, no matter how bad they seem, to get the creative process started.