Mengenal Jenis-Jenis Kemasan Produk - Kemas Kemis Ep.4

Summary

In this video, the presenter discusses various types of packaging, categorized by their function and usage. It covers three main packaging types: primary packaging, which directly contains the product; secondary packaging, used for grouping products together; and tertiary packaging, designed for safe transport. Additionally, the video explains packaging based on usage, including single-use, reusable, and recyclable options. The importance of packaging as a promotional tool and its role in enhancing product value is emphasized, with examples like shampoo bottles, food packaging, and product containers that can be reused or returned. The presenter also highlights strategies for effective packaging in business.

Takeaways

• 😀 Packaging is essential for product presentation and protection, and can significantly affect sales.
• 😀 There are three main types of packaging based on function and contents: primary, secondary, and tertiary packaging.
• 😀 Primary packaging directly contains the product, such as a shampoo bottle holding liquid shampoo.
• 😀 Secondary packaging groups primary packages together for convenience, such as a cardboard box holding several shampoo bottles.
• 😀 Tertiary packaging is used for transporting products over long distances and may include sturdy materials like wood to prevent damage.
• 😀 Packaging can also be categorized based on its usage or lifespan: single-use, reusable (returned to the producer), and repurposed (used again for other products).
• 😀 Single-use packaging is designed to be discarded after the product is consumed, like instant noodle or candy packaging.
• 😀 Reusable packaging can be returned to the producer for refilling, like water gallon containers or glass bottles of sauces.
• 😀 Repurposed packaging can be used for other purposes by consumers after the product is used, like biscuit boxes repurposed to hold other items.
• 😀 Packaging can also be categorized by its readiness for use: ready-to-use packaging or packaging that needs to be assembled before use, like a takeout box.

Q & A

What are the three main types of packaging based on function and contents?

The three main types of packaging based on function and contents are primary packaging, secondary packaging, and tertiary packaging.

What is an example of primary packaging?

An example of primary packaging is the bottle of pet shampoo, where the product directly contacts the packaging.

How does secondary packaging differ from primary packaging?

Secondary packaging is used to group primary packaging items in quantities for easier handling, often with minimal product details, such as a cardboard box containing several bottles of shampoo.

Can secondary packaging ever become the main promotional tool?

Yes, in some products like powdered milk, the secondary packaging (e.g., a box) may serve as the primary tool for brand promotion, while the actual primary packaging inside only provides basic product information.

What is tertiary packaging used for?

Tertiary packaging is used for long-distance transportation and protection of the products, often consisting of durable materials like wood or hard packaging to prevent damage.

What are the three categories of packaging based on usage or lifespan?

The three categories are single-use packaging, reusable packaging (which can be returned to the producer), and repurposed packaging (where packaging is reused by the consumer for different products).

What is an example of single-use packaging?

An example of single-use packaging is a bottle of mineral water, where the packaging is discarded after use.

What type of packaging can be reused and returned to the producer?

Reusable packaging, such as a gallon bottle for water or glass ketchup bottles, can be returned to the producer for refilling or reuse.

What is an example of packaging that is repurposed by consumers?

An example is a biscuit box that is repurposed to store something else after the original product is consumed.

What is the difference between ready-to-use packaging and packaging that needs assembly?

Ready-to-use packaging is immediately usable, like standing pouches and plastic bottles, while packaging that needs assembly, such as a take-out box, requires additional steps to put it together before use.