FEAR OF GOD, SEJARAH BRAND LUXURY PALING STREETWEAR!

Summary

Fear of God is a luxury streetwear brand founded by Jerry Lorenzo in 2013. Combining high fashion with street culture, the brand gained prominence through key collaborations with celebrities like Kanye West and Virgil Abloh. Jerry’s journey from a promising baseball career to working in fashion led to the creation of the brand, inspired by the concept of 'Fear of God.' *Fear of God* differentiated itself with unique designs, such as short-sleeve hoodies, and quickly gained popularity in the fashion world. Through strategic collaborations and a more affordable sub-brand, Essentials, *Fear of God* became a dominant force in luxury streetwear.

Takeaways

• 😀 Fear of God, founded by Jerry Lorenzo, is a luxury streetwear brand that blends high fashion with street culture.
• 😀 Jerry Lorenzo's background in baseball and early exposure to fashion through part-time jobs set the stage for his later career in fashion.
• 😀 The name 'Fear of God' is inspired by a Bible verse and represents the idea of peace through understanding or fear through ignorance.
• 😀 Jerry started Fear of God with a $14,000 investment from his savings, creating a unique blend of comfort and high-end streetwear designs.
• 😀 The brand’s first collection included innovative pieces like a short-sleeve hoodie designed for the hot Los Angeles climate.
• 😀 Fear of God's growth was accelerated by connections with celebrities such as Virgil Abloh and Kanye West, who helped promote the brand.
• 😀 Kanye West played a key role in boosting Fear of God's visibility, including collaborating on the merchandise for his Jesus Tour.
• 😀 In 2015, Jerry created the sub-brand Essentials to offer more affordable versions of Fear of God’s designs, making the brand accessible to a wider audience.
• 😀 Essentials offered simple yet high-quality designs, with most products made in China, while Fear of God’s main products were crafted in the USA and Italy.
• 😀 Jerry Lorenzo's work with artists like Justin Bieber on merchandise further elevated Fear of God's status, making its products highly coveted in the fashion world.

Q & A

Who is the founder of Fear of God?

Jerry Lorenzo Manuel is the founder of Fear of God.

What was Jerry Lorenzo's background before creating Fear of God?

Jerry Lorenzo came from an athletic background, as his father was a professional baseball player. Jerry himself was a talented baseball player and later worked in various roles in the fashion and sports industries, including working for brands like Gap, Diesel, and Dolce & Gabbana.

Why did Jerry Lorenzo decide to start a fashion brand?

Jerry Lorenzo was inspired by the streetwear culture and the booming trend around 2013. He wanted to create a brand that addressed a gap he perceived in the market, combining the comfort of streetwear with a higher level of design and craftsmanship.

What is the significance of the name 'Fear of God'?

'Fear of God' is named after a biblical verse, symbolizing a sense of peace that comes with the fear of God. Jerry Lorenzo chose this name to reflect a duality—fear that turns into safety when one understands it, much like the concept of gangster loyalty.

How did Fear of God gain popularity?

Fear of God gained rapid popularity due to its association with celebrities such as Kanye West and Virgil Abloh. The brand's products were often seen on influential figures in the streetwear scene, which led to widespread demand and recognition.

What role did Kanye West play in the rise of Fear of God?

Kanye West played a crucial role in the success of Fear of God. After receiving a Fear of God t-shirt from Jerry Lorenzo, Kanye was impressed and collaborated with him, even inviting him to Paris for design projects, which significantly boosted the brand’s visibility and credibility.

What is Fear of God Essentials, and how is it different from the main Fear of God brand?

Fear of God Essentials is a subbrand created to offer more affordable, basic items with a similar aesthetic to the main Fear of God line. Essentials products are typically made in China and cater to a broader audience, while Fear of God’s main products are produced in the USA and Italy and are considered luxury items.

What was Jerry Lorenzo's role in Justin Bieber's Purpose Tour?

Jerry Lorenzo was responsible for designing the merchandise for Justin Bieber's Purpose Tour, which became extremely popular and continues to be sold even after the tour concluded.

How did Fear of God establish itself as a luxury brand?

Fear of God transitioned into a luxury brand by offering high-quality designs, maintaining an exclusive appeal, and through strategic celebrity collaborations. Despite this, Jerry Lorenzo chose to avoid traditional high-profile fashion events like Paris Fashion Week, instead hosting fashion shows in Los Angeles.

What notable collaborations has Fear of God been a part of?

Fear of God has had several notable collaborations, including with Nike for the Air Fear of God shoes, a partnership with Mastermind in 2016, and a recent collaboration with Adidas for a subbrand called Fear of God Athletics.