3 Kesalahan Penamaan Judul Produk Jualan Online

Summary

This video discusses the importance of creating effective product titles for online sales. The speaker emphasizes the critical role of proper keyword placement in product titles to increase organic traffic and sales. Mistakes like improper positioning of main keywords, incorrect use of brand names, and the risks of synonym keywords are explained with examples. The speaker also touches on the significance of staying updated with trends and avoiding copyright violations. Practical tips and solutions are shared to help sellers optimize their product titles, boosting visibility and sales.

Takeaways

• 😀 Always place the main base keywords at the beginning of your product title to ensure better visibility and higher chances of clicks.
• 😀 Be mindful of product naming errors; incorrect keyword placement can negatively impact your sales performance.
• 😀 The keywords for your product title evolve over time, so stay up to date with current trends and language to ensure your titles remain relevant.
• 😀 Adding your brand name to the product title can help with branding and visibility, but it’s only recommended if you have an established brand.
• 😀 Official brand names are safe for branding, while non-official brand names carry a 50/50 risk of customer trust and legal issues.
• 😀 Always conduct proper research to avoid using competitor names or keywords, as this can lead to customer traffic being diverted to other stores.
• 😀 The use of synonym keywords can broaden exposure, but it’s crucial to ensure it doesn’t result in keyword spamming or long, unclear product titles.
• 😀 Mixing synonyms in product titles can help capture a wider range of customer searches, but only when it’s appropriate for the product and market.
• 😀 Be cautious when your product is competing with lower-priced competitors, as this can cause your sales to drop or negatively affect your visibility.
• 😀 Regularly analyze your product titles to ensure they are optimized for SEO, as this is crucial for driving traffic and increasing sales.
• 😀 Keep learning and adapting your strategies to improve your sales. Experiment with different approaches to product naming to find the most effective method.

Q & A

What is the importance of having the right product title in online selling?

Having the right product title is crucial because it directly affects visibility and discoverability. A well-optimized title with relevant keywords can lead to more clicks, better sales, and higher organic traffic. Without the right title, your product might not be found by potential customers, impacting your sales.

What are the common mistakes sellers make when naming their products?

A common mistake is placing keywords in the wrong order or not using the most effective keywords. The main keyword should appear at the beginning of the title for maximum visibility and impact. Misplacement of keywords can lead to poor traffic and reduced sales.

Why is it important to update your keywords regularly?

Keywords are always evolving due to changing customer behaviors, trends, and even viral topics on social media. Regularly updating your keywords helps you stay relevant and ensures that your product remains discoverable by customers who may be searching with new terms.

How should you structure your product titles to make them more effective?

The most effective product titles place the primary keyword first, followed by other important details. For example, instead of just 'multi-purpose storage rack for fridge,' a better title would be 'Sliding Fridge Organizer, Space-Saving Food Storage Rack.' This ensures the product is easily identifiable and more likely to be clicked on.

What is the difference between 'official' and 'non-official' brand names in product titles?

An 'official' brand name refers to a product directly from the brand owner, while a 'non-official' brand name refers to a seller offering products from another brand. Using an official brand name in your product title is safer for visibility and trust, whereas using a non-official brand name could lead to issues with copyright and competition.

What risks do sellers face when using non-official brand names?

Sellers using non-official brand names risk violating intellectual property rights, which could lead to penalties or having their products removed. Additionally, customers may choose competitors selling the same branded products at a lower price, affecting your sales.

Is it advisable to use synonyms for keywords in product titles?

Using synonyms for keywords can help broaden exposure and target different customer segments. For example, using 'headphones,' 'earphones,' and 'headset' can capture various search behaviors. However, it’s important to balance this approach as excessive keyword stuffing can make the title look spammy.

What is the potential downside of using synonym keywords in product titles?

While synonyms can increase exposure, overusing them or adding too many can make the title overly long and cluttered. It can also result in competing with your own listings or competitors who are offering the same products at a lower price.

What should sellers consider when deciding whether to use their brand name in the title?

Sellers should only use their brand name if they are confident in their brand’s recognition and growth potential. For sellers without an established brand, it’s better to focus on product keywords instead. Using a brand name can be risky without sufficient market trust.

Why is it essential for sellers to conduct keyword research before naming their products?

Keyword research helps identify the most relevant and effective terms customers are searching for. Without thorough research, sellers may choose keywords that are too competitive or not widely searched, resulting in lower visibility and missed sales opportunities.