Bab 3: Etika Bisnis dan Tanggung Jawab Sosial Perusahaan - Manajemen Strategi

Summary

This video discusses the importance of business ethics and corporate social responsibility (CSR) in modern companies. It highlights the need for businesses to act ethically, considering not just profit but also their impact on society and the environment. The video outlines three core approaches to business ethics—utilitarian, individual rights, and justice—and emphasizes the company's responsibilities to various stakeholders such as consumers, employees, creditors, and the environment. It also covers the numerous benefits of ethical business practices, including improved reputation, cost savings, and increased motivation among stakeholders.

Takeaways

• 😀 Business ethics are essential guidelines that guide a company's operations, ensuring responsibility and fairness in all actions.
• 😀 Corporate social responsibility (CSR) refers to a company's obligation to contribute positively to society and the environment.
• 😀 A company must prioritize not only profitability but also the well-being of its employees, consumers, creditors, and the surrounding community.
• 😀 The **Utilitarian Approach** to business ethics stresses that actions should benefit society while minimizing harm.
• 😀 The **Individual Rights Approach** emphasizes the importance of respecting individual rights and avoiding actions that could harm others.
• 😀 The **Justice Approach** advocates for fairness in decision-making, ensuring equal treatment for all stakeholders.
• 😀 CSR includes responsibilities towards consumers, employees, creditors, shareholders, the environment, and the community.
• 😀 Adopting business ethics and CSR can improve a company’s image and reputation, making it more trusted by the public.
• 😀 Implementing ethical practices can reduce internal and external conflicts, creating a healthier business environment.
• 😀 Ethical practices increase motivation among stakeholders, including employees, customers, and partners.
• 😀 Companies that actively engage in CSR practices, such as paying taxes or supporting charitable causes, contribute positively to their local and global community.

Q & A

What is business ethics, and why is it important for a company?

Business ethics refers to the moral guidelines that a business follows to ensure its actions align with societal values. It is crucial for a company because it helps build trust with customers, employees, and stakeholders, leading to long-term success and a strong reputation.

How does business ethics relate to corporate social responsibility (CSR)?

Business ethics and CSR are closely related. Business ethics provides the foundational principles that guide a company’s actions, while CSR refers to the company’s responsibility to contribute positively to society and the environment. CSR is seen as a practical application of business ethics.

What are the three basic approaches to business ethics mentioned in the script?

The three basic approaches to business ethics are: 1) The utilitarian approach, which focuses on maximizing benefits for society with minimal harm. 2) The individual rights approach, which stresses respecting people's rights and avoiding actions that harm others. 3) The justice approach, which calls for fairness and equality in decisions affecting individuals and groups.

What is the role of CSR in relation to a company's stakeholders?

CSR emphasizes a company's obligation to serve not only its profit goals but also its responsibility to stakeholders, including customers, employees, suppliers, creditors, shareholders, and the surrounding community. This means a company should act in ways that benefit the broader society while conducting business.

What are some key forms of corporate social responsibility (CSR)?

Some key forms of CSR include: 1) Responsibility to consumers, ensuring products or services are beneficial. 2) Responsibility to employees, providing a safe and fair working environment. 3) Responsibility to creditors, ensuring transparency in financial dealings. 4) Responsibility to shareholders, ensuring decisions benefit them. 5) Responsibility to the environment, avoiding harm through pollution. 6) Responsibility to the community, such as donations to education, health, and infrastructure.

Why is CSR important for long-term business success?

CSR is important for long-term success because it helps build trust with customers and the community, which can lead to sustained loyalty and brand equity. It also reduces the risk of legal issues, minimizes environmental damage, and fosters positive relationships with employees and stakeholders.

How does a company benefit from implementing business ethics and CSR?

Implementing business ethics and CSR offers several benefits, including: 1) Positive public image, 2) Reduced internal and external conflicts, 3) Increased employee motivation and engagement, and 4) Greater customer loyalty and satisfaction, which leads to business growth.

What role does paying taxes play in a company’s social responsibility?

Paying taxes is an essential aspect of a company’s CSR. It contributes to national development and supports public services such as education, healthcare, and infrastructure. By fulfilling this obligation, companies help improve the society in which they operate.

What is the utilitarian approach to business ethics?

The utilitarian approach to business ethics suggests that actions should be based on their consequences. A decision is considered ethical if it results in the greatest benefit for the most people while minimizing harm or cost.

How can a company contribute to the community through CSR?

A company can contribute to the community by engaging in corporate social responsibility activities like providing donations for educational purposes, supporting healthcare initiatives, funding infrastructure development, or offering services to underprivileged groups in society.