Como fazer TRÁFEGO para corretor de PLANO DE SAÚDE | @hermanodotrafego

Summary

This video provides a practical guide for health insurance brokers on how to drive traffic and generate leads for their businesses. It covers essential strategies for Facebook and Google Ads campaigns, including targeting specific demographics, setting clear objectives, and crafting effective ad copies. The presenter emphasizes the importance of local targeting, segmentation by age and interests, and the use of engaging content. Additionally, the video highlights key tips for closing sales, such as quick follow-ups, leveraging multiple communication channels, and using urgency to prompt action. The goal is to help brokers achieve higher sales and conversions.

Takeaways

• 😀 Identify your objective: When running traffic for health insurance brokers, focus on clear goals like selling health insurance plans in a specific region (e.g., Rio de Janeiro).
• 😀 Choose the right channels: The main platforms for driving traffic are Facebook Ads and Google Ads, with Facebook being the recommended starting point for faster results.
• 😀 Understand audience segmentation: Segment your audience based on location, age, and interests, such as targeting people between 59 and 65 in specific neighborhoods or using lookalike audiences.
• 😀 Craft effective campaigns: Use conversion-focused campaigns and avoid creating audiences based on content distribution or building engagement. Focus on direct results like lead generation and sales.
• 😀 Utilize effective copywriting: Ensure your ad copy communicates clarity, provides benefits, and includes a strong call-to-action (CTA) to drive engagement and conversions.
• 😀 Leverage urgency and scarcity: Use urgency (e.g., limited-time offers) in your campaigns to push potential customers to act faster and engage with the service.
• 😀 Use visuals wisely: Incorporate recognizable local elements, such as images of hospitals, in your ads to make them more relatable and trustworthy for your target audience.
• 😀 Optimize Google Ads: Use keywords relevant to health insurance and test variations of campaigns focused on specific target audiences or geographical areas.
• 😀 Implement proper follow-up strategies: Ensure timely follow-up on leads with quick responses (within 72 hours), and use multiple touchpoints like calls, WhatsApp, and email to nurture prospects.
• 😀 Focus on high-conversion proposal strategies: Use the 'high conversion proposal' (PEC) strategy to secure more lucrative contracts and close deals for local businesses efficiently.

Q & A

What is the primary objective when creating a traffic campaign for health insurance brokers?

The primary objective is to sell health insurance plans to a targeted audience, specifically in a defined region like Rio de Janeiro. The campaign must aim for conversions and ensure the targeting is as specific as possible.

Why is targeting specific regions and demographics important when running a campaign for health insurance?

Health insurance is a very localized business. By targeting specific regions and demographics (such as age and location), you increase the likelihood of reaching individuals who need the service, which leads to better campaign results and higher conversion rates.

Which advertising channels are recommended for running traffic campaigns for health insurance brokers?

The recommended channels for running traffic campaigns are Facebook Ads and Google Ads. Facebook is preferred due to its higher effectiveness in driving sales for health insurance, while Google Ads can still be used for targeting specific search intent.

What type of campaign should be created on Facebook for selling health insurance?

A direct-response campaign focused on conversions should be created. This includes lead generation campaigns like 'Lead Ads' or driving traffic to landing pages with clear calls to action (CTAs), such as 'Get Your Free Quote.'

How should the audience be segmented for a health insurance campaign on Facebook?

Audience segmentation should be based on location (e.g., specific neighborhoods in Rio de Janeiro), age (e.g., targeting individuals aged 59-65+), and interests (e.g., health-related topics or insurance plans). Using Lookalike Audiences is also a powerful strategy to reach people similar to past customers.

What should be the key elements of the ad copy for health insurance campaigns?

The ad copy should include clear identification of the target audience (e.g., 'If you live in Rio de Janeiro and are 59+ years old'), highlight the benefits (e.g., 'Health plan with no age limit and no co-participation'), and provide a strong call to action (e.g., 'Get your free quote now!').

Why is the inclusion of hospital names or visuals in ads effective?

Including the names of hospitals or relevant images in the ad helps build trust and credibility with the audience. It reassures them that the health insurance plan covers well-known facilities, making it more appealing and relevant.

What are the main targeting strategies for Google Ads in health insurance campaigns?

On Google Ads, the main strategy is to target high-intent keywords related to health insurance, such as 'health insurance plans in Rio de Janeiro' or the names of specific health plans. It's also important to use negative keywords to avoid irrelevant traffic and ensure the ads are seen by the right people.

What are the advantages of using Google Ads extensions for health insurance campaigns?

Google Ads extensions, such as sitelinks, location, and call extensions, increase visibility and provide additional information to potential clients. These features can improve click-through rates and conversion rates by offering more ways for users to engage with the ad.

How should a health insurance broker follow up with leads to maximize conversions?

The broker should follow up with leads within 72 hours by making a phone call to understand their needs. Afterward, they can move the conversation to WhatsApp for further engagement. A follow-up system should be in place to contact leads multiple times (via phone, WhatsApp, and email) to ensure no opportunity is lost.