Pembelajaran Bisnis yang di dapat dalam film "The Founder"

Summary

This video by Alyani Humairoh reviews key business lessons from the film *The Founder*, which depicts the rise of the McDonald's franchise. The film illustrates how innovation, perseverance, and strategic decision-making led to the success of McDonald's. Key lessons include the importance of courage in business, patience in refining ideas, solving problems efficiently, maintaining quality control, and making smart real estate and branding choices. The story also highlights the significance of working with the right partners and recruiting competent franchisees to ensure growth and success.

Takeaways

• 😀 Innovation is key to business success: The McDonald brothers innovated the fast-food restaurant concept in the 1940s, creating a quick-service system with unique technologies like automated dispensers for ketchup and mayonnaise.
• 😀 Patience in refining business ideas is crucial: The McDonald brothers spent time testing their restaurant layout and design, ensuring their ideas worked before full implementation.
• 😀 Problem-solving drives business growth: The McDonald brothers solved the long wait times of drive-in restaurants, reducing food preparation from 30 minutes to 30 seconds.
• 😀 Working with the right people is vital for success: Ray Kroc’s betrayal of the McDonald brothers highlights the importance of respecting business partners and their contributions.
• 😀 Quality control ensures consistency: McDonald's success depended on stringent quality control across all franchise locations, with Kroc personally overseeing standards.
• 😀 Strong branding is essential: Ray Kroc understood that the McDonald's name sounded American and had a catchy, memorable appeal, which helped establish its brand identity.
• 😀 Location selection can make or break a business: The McDonald brothers’ decision to move from Arcadia to San Bernardino proved that choosing a location with good growth potential is critical for success.
• 😀 Hire competent and dedicated franchisees: Ray Kroc ensured McDonald’s franchisees were carefully selected to maintain the brand’s high standards and operational success.
• 😀 Real estate can be a powerful financial strategy: Ray Kroc’s idea of leasing land to franchisees instead of simply selling franchises helped McDonald's secure a more stable and profitable business model.
• 😀 Persistence and determination are necessary in business: Despite early failures, the McDonald brothers’ innovation and persistence turned their small restaurant into a global franchise empire.

Q & A

What is the main business focus of the movie *The Founder*?

The movie *The Founder* focuses on the growth of McDonald's, particularly its transformation into a global franchise, through the perspective of Ray Kroc, who was pivotal in turning the original restaurant concept into a multinational corporation.

How did Ray Kroc contribute to McDonald's success?

Ray Kroc brought innovation and determination to McDonald's. He helped scale the business into a franchise model, ensuring consistent quality, expanding the brand, and creating a business strategy that included buying and renting out real estate to franchisees.

What lesson does the movie teach about innovation in business?

The movie highlights the importance of being brave and innovative. McDonald's founders, Dick and Mac McDonald, revolutionized the fast food industry by creating a fast service model and using technological innovations like the milkshake machine to improve efficiency.

Why is patience emphasized in the film as a key to business success?

Patience is highlighted through the McDonald brothers' careful testing and refinement of their restaurant layout. They spent time analyzing different designs to ensure the best results, demonstrating that careful iteration and improvement are crucial in business.

How did Ray Kroc solve the issue of long wait times at fast food restaurants?

Ray Kroc identified the problem of long wait times in traditional drive-in restaurants and proposed a solution: the quick-service model that reduced waiting time from 30 minutes to just 30 seconds, which greatly enhanced customer satisfaction and efficiency.

What role did Ray Kroc's decision to work with the right people play in McDonald's success?

Ray Kroc's ability to recruit the right franchisees and partners, who shared his vision and business acumen, was vital to McDonald's success. His partnerships allowed the business to scale rapidly and maintain consistent standards.

Why is quality control essential in a franchise business like McDonald's?

Quality control ensures that all franchise locations maintain the same high standards of food and service, which is essential for customer loyalty and brand consistency. Ray Kroc was hands-on in maintaining this control, even personally inspecting franchisee operations.

What does the film suggest about the power of branding and trademarking?

The film suggests that a strong, memorable brand is a key factor in business success. Ray Kroc understood the power of the McDonald's name, which sounded American and was easy to remember, making it an appealing brand for consumers.

How did location choice impact the growth of McDonald's?

Location choice was a crucial factor in McDonald's early success. The McDonald brothers initially struggled in a less populated area but later moved to locations with stronger economic growth, where their restaurant attracted a larger customer base.

What strategic decision did Ray Kroc make to address financial difficulties?

To address financial difficulties, Ray Kroc created a subsidiary company, McDonald's Corporation, which bought and leased properties to franchisees. This real estate strategy provided a stable revenue stream, contributing to the business's rapid expansion and profitability.