My response to NZXT's Anti-Consumerism, and Future Sponsorships...

Summary

In this video, the speaker announces their decision to sever ties with NZXT due to troubling business practices revealed by investigative journalist Steve. They criticize NZXT's leasing model, calling it predatory, and express dissatisfaction with the company's lack of transparency and poor communication. The speaker commits to removing all NZXT-related ads and collaborations, stressing the importance of ethical partnerships. They also discuss the need for stronger contract clauses to prevent similar issues with future brands, ensuring consumer protection and accountability in their business dealings.

Takeaways

• 😀 The speaker is terminating their collaboration with NZXT due to concerns about their business practices, specifically regarding a controversial program.
• 😀 The speaker highlights that the program in question is viewed as predatory and detrimental to consumers, leading to a loss of trust in NZXT.
• 😀 Despite previous positive collaborations, the speaker cannot continue working with NZXT after revelations from Steve's investigation.
• 😀 NZXT's lack of response to the speaker's attempts to contact their CEO further confirms the decision to sever ties with the company.
• 😀 The speaker is taking action by removing NZXT's advertisements from their videos, with YouTube processing them gradually.
• 😀 The speaker calls for NZXT to modify their program to a rent-to-own model, clarify data usage policies, and adjust their pricing structure.
• 😀 They suggest that any changes made by NZXT should apply retroactively to current users, though they feel it may be too late for significant changes.
• 😀 The situation with NZXT is a wake-up call for how the speaker will approach future brand collaborations and sponsorships.
• 😀 The speaker plans to include clauses in contracts to allow for swift severance if a brand engages in unethical behavior, citing NZXT's actions as a case study.
• 😀 The speaker is committed to addressing and speaking out against anti-consumer practices, especially when a brand they work with is involved.
• 😀 The speaker makes it clear that NZXT is no longer welcome on their channel and considers the company’s behavior as damaging to its reputation.

Q & A

Why did the speaker decide to stop working with NZXT?

The speaker decided to stop working with NZXT due to issues uncovered in a video by Steve, which revealed unethical business practices, including a problematic lease-to-own program, lack of transparency in data handling, and high prices. The speaker also felt that NZXT's behavior was predatory.

What specific changes does the speaker think NZXT should make to their business model?

The speaker believes NZXT should modify their lease-to-own program to offer a rent-to-own option, be more transparent about how they use customer data, and adjust their pricing to be more reasonable. They also think NZXT should retroactively provide credits to those already involved in the program.

How did the speaker try to address their concerns with NZXT?

The speaker emailed NZXT's CEO twice, expressing concerns about their business practices, but received no response, which further solidified the speaker's decision to sever ties with the company.

What does the speaker believe about the way NZXT handles customer data?

The speaker suspects that NZXT may be operating in a legally questionable manner with regard to how they handle customer data, although they are not a lawyer and cannot make definitive claims.

How did the speaker’s view on NZXT evolve after learning more about the company?

The speaker's view on NZXT changed drastically after the release of Steve's video, which revealed details about the company’s practices that the speaker was previously unaware of. This led them to conclude that working with NZXT was no longer possible.

What actions is the speaker taking to distance themselves from NZXT moving forward?

The speaker is removing any ads related to NZXT from their videos, discontinuing a collaboration to develop a product with the company, and will no longer feature NZXT in their channel's content. They are also modifying contracts to ensure they can sever ties with companies in similar situations in the future.

What kind of clauses does the speaker plan to include in future contracts to avoid similar situations?

The speaker plans to include clauses in contracts that would allow them to immediately remove any brand from their content if the brand engages in unethical behavior or practices, ensuring that they are not associated with such companies in the future.

What impact did NZXT's actions have on the speaker’s business operations?

NZXT's actions forced the speaker to reconsider their partnerships and modify how they conduct business with other brands. The speaker is now more cautious about the companies they work with, particularly regarding transparency and customer treatment.

What was the speaker’s view on how NZXT valued their partnership?

The speaker felt that NZXT did not value their partnership, as evidenced by their lack of response to multiple attempts to communicate and address concerns, further confirming the speaker’s decision to end their business relationship.

What does the speaker think about the lease-to-own program offered by NZXT?

The speaker criticizes NZXT’s lease-to-own program as predatory and believes it needs to be revised to become a more consumer-friendly rent-to-own model, where customers could eventually own the product after a certain period.