Como Fazer Criativos Que Convertem? Essa É A Minha Técnica!

Summary

In this video, the speaker outlines their approach to creating effective ad creatives for online products. Emphasizing the importance of testing different creatives to drive sales, the speaker explains their process, starting with identifying product features and transforming them into benefits. They detail how to approach different levels of customer awareness and consciousness, using specific strategies to target potential buyers based on their understanding of the problem and the solution. The video also highlights the need for continuous creative testing to sustain long-term success in sales and how to tailor ad angles for varied customer segments.

Takeaways

• 😀 The key to increasing sales is constantly testing creative ideas for ads.
• 😀 A good creative should blend into the platform's style, making it feel native rather than like an advertisement.
• 😀 Your creative's main goal is not to sell but to move the prospect to the next step, such as visiting your sales page.
• 😀 It's essential to identify the resources, benefits, problems, and differentials of your product when generating new creatives.
• 😀 You can transform product features into benefits that resonate with the user's needs, such as emphasizing time-saving and productivity.
• 😀 Listing the problems your product solves allows you to craft creatives that directly address these pain points.
• 😀 Product differentiation is important when targeting a more aware audience who is already familiar with similar products.
• 😀 Creatives should be tailored for different levels of customer awareness: unaware, problem-aware, and solution-aware.
• 😀 It's easier to sell to customers who are already aware of the problem and the need for a solution but not sure of the right product.
• 😀 Using various ad angles, such as questions, educational content, or direct offers, helps capture different segments of your audience.
• 😀 Save and refer to a bank of ad references to inspire new ideas and tailor your messaging to the platform you're advertising on.

Q & A

What is the primary objective of creating new ad creatives for a product?

The primary objective is to test and refresh creatives regularly, as failing to do so can cause a drop in sales. Consistently testing new creatives helps keep the product relevant and engaging for potential customers.

How important is the role of creative in the sales process?

Creative is crucial to sales. It accounts for 80% of the results, meaning that even if you have a great product, without effective creatives, your sales will likely decline.

What is the role of the creative in advertising, according to the speaker?

The creative's role is not to sell directly, but to move the prospect from one stage of awareness to the next, leading them towards a purchase. It should fit naturally with the media it’s displayed on and should not look overtly like an ad unless it's a remarketing effort.

What are the three levels of customer awareness discussed in the script?

The three levels of customer awareness are: 1) Unaware of the problem, 2) Aware of the problem but unaware of the solution, and 3) Aware of the solution and ready to make a decision.

Why is it important to convert product features into benefits?

Converting features into benefits makes the product more relatable to the consumer. Features like '200 horsepower' in a car may not be compelling, but explaining how that feature translates to 'more power and status' makes it more appealing.

What steps should be taken to identify customer problems when developing ads?

List the common problems your target customers face that your product solves. By understanding these problems, you can craft creatives that directly address these pain points and show how the product can provide a solution.

How can a product differentiate itself from competitors in the ad creatives?

By highlighting unique features that competitors lack, such as a more complete solution, additional resources, or specific methodologies that make the product stand out as a better option for the target audience.

What is the difference between targeting 'solution-aware' and 'problem-aware' customers?

Solution-aware customers already know about potential solutions and are ready to decide which product is best for them, so ads should highlight product advantages and differences. Problem-aware customers know they have an issue but don't know the best solution, so ads should focus on showing how the product can resolve their specific problems.

How do hooks or angles in ads help capture attention?

Hooks or angles, like asking a question or offering an educational angle, help break patterns and grab attention. They guide the audience to think about their needs in a new way and prompt engagement with the ad.

What is a recommended strategy for finding inspiration for new ad ideas?

One strategy is to build a reference bank of successful ads from your market. Analyzing trending ads on platforms like TikTok can also provide inspiration by showing what types of creatives are resonating with audiences in your niche.