Wawancara UMKM disekitar kampus STikes Mercu Bakti jaya padang

Summary

The video script features an interview with Bang Indra, the owner of Kunanti, a popular UMKM in Padang that specializes in a variety of drinks, including iced tea, green tea, Taro, and other flavors. The business, which began with a diverse menu of food, has expanded to four locations in the city. The script highlights the challenges and strategies of running a small business, such as location selection, customer engagement, and differentiating the business from competitors. The interview emphasizes the importance of persistence, quality products, and a strong work ethic in the success of UMKMs.

Takeaways

• 😀 The business name is Kinanti, and it specializes in a variety of beverages, especially iced tea (TS), as well as other drinks like green tea, vanilla, Taro, and more.
• 😀 Kinanti has been in operation for about a year, with its current branch open for 2 months.
• 😀 The business is located near two campuses, making it a prime location to attract student customers.
• 😀 The business owner, Bang Indra, started Kinanti with the goal of providing job opportunities and offering affordable refreshments to the local community.
• 😀 Kinanti offers a wide range of drink variants, including iced tea, green tea, chocolate, vanilla, and Taro, making it stand out from competitors.
• 😀 Prices for drinks range from 3,000 IDR to 12,000 IDR, making it very affordable for students.
• 😀 The business has expanded to four locations, each near a different campus in Padang.
• 😀 The primary customers of Kinanti are students, but the business also attracts customers from other areas due to its convenient location and affordable prices.
• 😀 Bang Indra emphasized the importance of patience and consistency in business, as well as the idea that there is no direct competition when it comes to earning a living.
• 😀 Kinanti has received positive feedback from customers for its affordability, variety, and friendly service, contributing to its popularity among students.

Q & A

What is the name of the business that was interviewed in the script?

The business is called 'Kunanti.' It is a beverage-focused business that sells a variety of drinks.

What types of drinks does Kunanti offer?

Kunanti offers a variety of drinks, with their main offerings being teas such as Green Tea, Taro, Vanilla, and other flavored beverages.

How long has Kunanti been in operation?

Kunanti has been in operation for around one year, though the specific location of the business has been operating for about two months.

How many cups does Kunanti sell on average per day?

Kunanti sells approximately 50 cups of drinks per day.

Who are the primary customers of Kunanti?

The primary customers of Kunanti are students, particularly from nearby universities and campuses. The business also attracts passersby when students are on vacation.

What is the history behind the establishment of Kunanti?

Kunanti was established with the goal of creating job opportunities. It initially started by offering food items like kebabs and spaghetti but later shifted focus to selling beverages.

Why did Kunanti choose its specific location?

Kunanti's location was chosen because it is situated in a busy area near two campuses, making it accessible to students and other customers.

Does Kunanti have other branches or locations?

Yes, Kunanti has expanded to four locations. The first is near a campus, the second is at Simpang Kawi, the third near STEI Tazkia, and the fourth is at the current location near Poltekkes Mercubaktijaya.

How does Kunanti differentiate itself from its competitors in the beverage market?

Kunanti differentiates itself by offering a wide variety of drink options, maintaining affordable prices, and focusing on quality and customer satisfaction. The business also adapts by changing its offerings to meet customer preferences.

What challenges has Kunanti faced in its operations?

Kunanti has not reported major challenges in its business operations. The owner seems optimistic and focused on serving customers with quality drinks and good service.