Praktik Hubungan Masyarakat

Summary

This training material focuses on the Public Relations practices at the Directorate General of Taxes (DJP), highlighting the use of internal social media platforms like Mantra and Fkus for communication among employees. The video outlines the role of DJP’s PR unit in publishing and educating the public about tax matters. Key tips for writing news, maintaining accuracy, and using appropriate channels for publication are discussed. Additionally, the DJP website is introduced as a central hub for tax-related information, featuring educational resources and regulations for the public.

Takeaways

• 😀 DJP uses internal social media platforms like *Mantra* and *FKUS* to enhance communication and information sharing among employees.
• 😀 The KPKP (Public Relations Unit) is responsible for educating and engaging the public about tax services and DJP's initiatives.
• 😀 The DJP website serves as a comprehensive hub for tax-related information, accessible by taxpayers through various resources.
• 😀 When interacting with the media, DJP staff must avoid offering incentives and treat journalists professionally and respectfully.
• 😀 Effective news writing for DJP should engage readers, provide accurate and timely information, and align with the target audience's needs.
• 😀 DJP ensures that media responses are clear and within professional communication guidelines.
• 😀 The DJP website has a dedicated 'Learn Tax' icon on its homepage, allowing users to access educational resources on taxation.
• 😀 Tax regulations and other relevant materials can be easily searched and accessed via the website's search function.
• 😀 Content on the DJP website follows a clear publication process involving contributors, editors, and executive editors before being published online.
• 😀 DJP optimizes its communication channels to provide timely, transparent, and accurate information to both employees and the public.
• 😀 The internal social media platforms foster collaboration, transparency, and easy communication between DJP employees.

Q & A

What is the role of internal social media in DJP?

The internal social media of DJP, such as Mantra and Fkus, enables employees to share information and communicate, optimizing the flow of internal communication.

What is the function of DJP's social media?

DJP's social media serves to provide information related to work, keeping employees updated and connected within the organization.

How does the KPKP unit contribute to DJP's public relations?

The KPKP unit in DJP plays a crucial role in public relations by publishing and educating the public, particularly in helping taxpayers understand their obligations and rights.

What is a key guideline when interacting with journalists?

It is essential to avoid refusing interviews, not offering rewards, treating journalists as guests, and answering questions in accordance with proper journalistic ethics.

What are the key tips for writing news articles?

Some key tips for writing news articles include understanding the target audience, creating engaging content, ensuring accuracy and timeliness, and utilizing appropriate channels for publication.

What is DJP's web portal for taxation knowledge?

DJP provides a website dedicated to taxation knowledge, which includes essential information for taxpayers, as well as technical tax materials.

How can taxpayers access tax regulations on DJP's website?

Taxpayers can access tax regulations through the search feature on the DJP website or by using the 'Belajar Pajak' (Tax Learning) icon on the homepage of situswebpajak.go.id.

What is the publication process for content on DJP's website?

The publication process involves contributions from employees, editing by the regional and central editorial teams, and final approval by an executive editor before being published on the website.

What role does the 'Belajar Pajak' icon play on the DJP website?

The 'Belajar Pajak' (Tax Learning) icon on the DJP website directs users to educational content about taxation, making it easier for taxpayers to access learning materials.

Why is it important to understand the news value when writing content for DJP's media?

Understanding the news value is crucial to ensure that the content is relevant, interesting, and useful to the audience, which helps in the proper dissemination of information to taxpayers and the public.