Mantan Perawat Sukses Bisnis Pertanian Hortikultura

Summary

This video features a millennial farmer from Ciwidey, Bandung, who shares her journey into agriculture despite having a background in nursing. She describes how her initial motivation to help her husband in agribusiness evolved into a fulfilling and profitable career. The farmer emphasizes the potential of organic farming, smart farming, and collaboration within the agricultural sector, highlighting the benefits of fresh produce for consumers and the importance of government programs to support young farmers. She encourages other millennials, especially women, to join the agricultural industry and take advantage of its opportunities, stressing both personal growth and financial rewards.

Takeaways

• 😀 The speaker is a millennial farmer named Imasartisi from Ciwidayai, Bandung, currently managing 2 hectares of land for horticulture, focusing on crops like baby corn, white cabbage, and tomatoes.
• 😀 Imasartisi initially studied nursing in college but transitioned into farming to support her husband in agribusiness. Despite doubts from her family, she found fulfillment in farming.
• 😀 Initially, Imasartisi had a negative view of farming, thinking it was dirty and outdated, but she later discovered that farming can be enjoyable, profitable, and beneficial to society.
• 😀 She operates a sustainable farming business by growing organic vegetables, collaborating with other farmers, and using organic fertilizers to improve soil health and produce high-quality crops.
• 😀 Imasartisi rents farmland for efficiency and collaborates with other farmers in regions like Pangalengan and Ciwidei to supply vegetables to distributors and markets.
• 😀 The speaker markets her produce directly to companies, supermarkets, and even hotels, while also selling through online channels and catering to different customer bases.
• 😀 She emphasizes the benefits of organic farming for both consumers, who enjoy healthier food, and farmers, who can receive better prices and guaranteed income.
• 😀 During the COVID-19 pandemic, the farming sector saw significant growth in profits, unlike other industries, highlighting the essential nature of agriculture and food production.
• 😀 Imasartisi sees significant business opportunities in the agricultural sector, especially for millennials, as modern technology such as smart farming has made farming less labor-intensive and more accessible.
• 😀 As a female farmer, Imasartisi challenges gender stereotypes and embraces the rewarding aspects of farming, combining personal fulfillment with financial success.
• 😀 The speaker advocates for government support for young farmers, mentioning initiatives like Tani Akur, which help young entrepreneurs expand their networks and markets, further encouraging others to pursue agriculture.

Q & A

What motivated you to start farming despite having a background in nursing?

I was motivated by the opportunity to help my husband in the agricultural business. Initially, I thought farming was a dirty and outdated profession, but after getting involved, I found it enjoyable and profitable, and it gave me the chance to contribute to society by providing healthy food.

How did your family react to your decision to become a farmer instead of pursuing a career in nursing?

There was some disagreement with my family because most of them are farmers, and they expected me to follow the traditional path. However, I realized that education doesn't necessarily dictate your career, and I chose farming because it aligned with my interests and offered great opportunities.

What are some of the key challenges you faced as a millennial farmer?

One of the biggest challenges was changing people's perceptions of farming, especially since many still view it as a dirty and outdated profession. I had to prove that modern farming could be clean, profitable, and sustainable, and that young people can thrive in this field.

What kind of crops do you grow on your farm, and why did you choose them?

I grow baby bok choy, white cabbage, and tomatoes. These crops were chosen based on their market demand and the suitability of the land I work with. They are high-demand vegetables that offer good profits and can be grown effectively using organic methods.

How does organic farming benefit both consumers and farmers?

Organic farming benefits consumers by providing healthier, pesticide-free produce. For farmers, it guarantees higher prices and more stable profits, as organic produce often commands a premium in the market. It also ensures sustainability and can lead to long-term financial stability.

Can you share how your farm adapted during the COVID-19 pandemic?

While many sectors experienced a decline during the pandemic, the demand for fresh produce increased, and my farm saw profits grow 2 to 3 times. The agricultural sector remained essential, and the need for food security helped boost the sales of vegetables, especially organic ones.

Why do you believe millennial farmers have a unique advantage in the agricultural industry?

Millennial farmers have the advantage of using modern technology like smart farming, which makes farming more efficient and less labor-intensive. We are also more open to innovation and sustainability, which is increasingly important in the agriculture industry.

How do you feel about being a woman in the farming industry?

I am very proud to be a woman in agriculture. Initially, there were stereotypes that women should not be involved in farming, but I believe that anyone can succeed in this field, regardless of gender. It has been empowering for me, and I enjoy the balance of physical work with the joy of contributing to society.

What role does government support play in helping millennial farmers succeed?

Government programs like Tani Akur help millennial farmers expand their networks, access markets, and acquire land. These initiatives are crucial in promoting entrepreneurship and ensuring that young farmers have the resources they need to succeed in a competitive industry.

What advice would you give to other young people considering a career in farming?

I encourage young people to embrace farming as a viable career option. It offers great opportunities for innovation and profit, especially with organic farming. Don’t be afraid to break away from conventional career paths and explore how modern technology and sustainable practices can make farming more accessible and successful.