11 Years Of Marketing Knowledge In Under 21 Minutes

Summary

This video script offers practical advice for aspiring coaches or entrepreneurs, particularly in the fitness industry. It emphasizes the importance of setting appropriate pricing models, such as weekly payments, to reduce barriers for clients. The speaker also highlights the value of effective communication (e.g., using WhatsApp), consistent content creation, and long-term dedication. Building a successful business requires patience, ongoing learning, and providing excellent client service. The speaker draws parallels to personal growth in other areas, such as jiu-jitsu, to stress that mastery takes time and persistence. Ultimately, success is rooted in building relationships and delivering value.

Takeaways

• 😀 Embrace weekly payments over monthly or upfront payments to reduce the barrier to entry for clients and make it easier for them to commit.
• 😀 Don't be afraid to charge premium prices for your services, but make sure to deliver high-quality coaching and service to justify the cost.
• 😀 Focus on building a personal relationship with clients through accessible communication methods, like WhatsApp, instead of relying on formal channels.
• 😀 Content creation is essential for success in online coaching. Be patient and persistent—consistency leads to growth over time.
• 😀 Don't expect overnight success. It took years for the speaker to build a successful business and client base. Be prepared for a long-term commitment.
• 😀 Avoid overcomplicating things. You don't need fancy tools or apps—simplicity in communication and content creation can be more effective.
• 😀 Pricing your services effectively is critical. Weekly pricing can be compared to personal training costs, making it easier for potential clients to see the value.
• 😀 Don't focus too much on perfection in content. Just like learning a skill, you improve with practice and time.
• 😀 Email marketing can be a powerful tool for engaging with potential clients and providing them with valuable insights to build trust and loyalty.
• 😀 Help other personal trainers build better businesses. By improving the coaching environment, everyone benefits, including clients who receive better service.

Q & A

Why does the speaker prefer weekly payments over monthly or upfront payments for coaching services?

The speaker prefers weekly payments because they lower the barrier to entry for clients, making the service more accessible. They believe this approach builds trust with clients, as it avoids requiring large upfront payments, which can be a significant commitment. Weekly payments also reduce the risk of clients leaving after just a few sessions, as clients feel less financially locked in.

How does the speaker suggest handling client communication?

The speaker prefers using WhatsApp for client communication instead of relying on a formal app. They believe that using WhatsApp helps make the coaching relationship feel more personal and informal, which is something clients are accustomed to with their friends and family. This approach enhances accessibility and client engagement.

What role does content creation play in building a coaching business, according to the speaker?

Content creation is seen as crucial for building authority and growing an online coaching business. The speaker emphasizes that becoming proficient at creating engaging and valuable content takes time, practice, and consistency. They use their own experience of years spent refining content creation skills as a way to encourage patience in others.

Why does the speaker believe it is important for personal trainers to gain experience before expecting significant success?

The speaker believes that many personal trainers fail within their first two years because they lack sufficient experience. They stress that working with a wide range of clients and gaining practical knowledge over time is essential for building a sustainable business. Success doesn’t come overnight; it requires years of experience and continuous learning.

How does the speaker approach pricing for online coaching, and why do they prefer this model?

The speaker suggests pricing online coaching in a way that emphasizes value rather than high upfront costs. They believe that weekly pricing is more appealing because it allows clients to pay for the service incrementally. The speaker also highlights that this approach makes coaching more accessible and less risky for clients, compared to asking for a large sum upfront.

What is the benefit of removing the upfront payment barrier in coaching services?

Removing the upfront payment barrier makes the service less intimidating for potential clients. It allows them to try out the coaching program without committing to a large sum, which can be a significant deterrent. This strategy can lead to higher client retention, as clients feel more comfortable with the flexibility of paying weekly.

What does the speaker mean by saying they prefer 'weekly versus monthly' for coaching pricing?

By 'weekly versus monthly,' the speaker means that they prefer clients to make weekly payments rather than committing to a monthly fee. They believe that weekly payments reduce the financial pressure on clients and allow for more frequent engagement with the coach, which can improve client satisfaction and retention.

Why does the speaker compare online coaching to personal training (PT)?

The speaker compares online coaching to personal training to highlight the value of their service. They suggest that when clients pay a personal trainer per session, they only get a limited amount of time (usually one hour). In contrast, online coaching provides continuous support and a structured program, offering more value for a similar or lower cost.

How does the speaker view the relationship between content creation and building a successful coaching business?

The speaker sees content creation as an essential tool for building a personal brand and authority within the coaching space. They explain that although content creation may not yield instant results, consistent effort over time can lead to increased visibility and business growth. They encourage coaches to be patient and persistent, as building a strong content presence takes years.

What advice does the speaker give to personal trainers who are just starting out in the business?

The speaker advises new personal trainers to focus on gaining experience and building their client base over time. They emphasize the importance of patience and continuous improvement, rather than expecting rapid success. By refining skills and providing excellent service, trainers can create a strong foundation for long-term success.