Link Building For A New Website: How To Rank Your Site In Less Than A Month

Summary

In this video, the creator outlines a strategic approach to building backlinks for a newly launched website, particularly during the Google Sandbox phase. Emphasizing trust-building, the video advises starting with social profile links, business directory citations, and even Google My Business verification. It then dives into more effective strategies like guest posting and advanced burst linking techniques to escape the Sandbox faster. The video highlights the importance of natural and diverse link-building tactics, ultimately guiding viewers on how to gain credibility and improve rankings for their new site.

Takeaways

• 😀 Building backlinks is a crucial step in SEO after launching a website to help it rank and gain traffic.
• 😀 New websites often enter the 'Google Sandbox,' where they face restricted ranking until Google trusts them.
• 😀 The goal in the Sandbox phase is to build trust by sending high-quality backlinks to the site.
• 😀 The first links a new site should acquire are from social profiles like Facebook, Twitter, LinkedIn, and YouTube.
• 😀 Social profile links are natural and trusted signals, essential for building credibility early on.
• 😀 Business directory citations (e.g., Yelp, TripAdvisor) create additional no-follow backlinks that also serve as trust signals.
• 😀 Even affiliate websites should consider setting up fake physical addresses to create business directory citations and appear more legitimate.
• 😀 To get citations, start with major directories like Apple Maps and Yellow Pages, then move on to local and niche-specific directories.
• 😀 Google My Business (GMB) verification can boost trust, even for affiliate websites, helping them get indexed in Google Maps.
• 😀 Guest posting is an effective way to build high-quality backlinks and is highly recommended during the Sandbox phase to build trust quickly.
• 😀 Guest posts should be spread across various pages of the website, using diverse anchor texts to appear natural and trustworthy.
• 😀 The 'burst linking' strategy involves alternating between periods of high and low link velocity, using social signals and guest posts to increase visibility and trust rapidly.

Q & A

What is the 'Google Sandbox' and why does it matter?

The Google Sandbox is a period where new websites are temporarily restricted from ranking highly in search results. This occurs because Google does not fully trust new sites right away and needs time to evaluate them. It's crucial to navigate this phase carefully to avoid penalties and start building trust with Google.

What are the first backlinks you should create for a new website?

The first backlinks you should create are from social media profiles. Platforms like Facebook, Twitter, LinkedIn, and YouTube are natural sources of links that also signal trustworthiness to Google, which is vital during the Sandbox phase.

Why are social media links important for new websites?

Social media links are important because they are naturally occurring and trusted by Google. Having a presence on platforms like Facebook and Twitter makes your website look legitimate, which is crucial for building trust and escaping the Sandbox phase.

How can a business directory citation benefit my website?

Business directory citations, such as those on Yelp or Yellow Pages, create no-follow backlinks that help Google verify your business. These citations are natural and expected for businesses, and they help establish trust with Google, especially when you're in the Sandbox phase.

What is the purpose of using a Google My Business (GMB) listing?

Google My Business (GMB) helps verify your business location with Google, allowing your site to show up on Google Maps and increasing visibility. Even for affiliate websites, having a GMB listing can act as a trust signal and improve your chances of ranking.

Why is guest posting recommended during the Sandbox phase?

Guest posting is recommended because it creates new pages with backlinks to your website, which mimics the natural growth of the web. This is especially important during the Sandbox phase as Google prefers backlinks from newly created pages, which makes guest posts a very natural and trustworthy link-building method.

What are 'link insertions' and how do they differ from guest posts?

Link insertions or niche edits involve adding a link to existing content, whereas guest posts involve creating new content for another website that includes a backlink to your site. Guest posts are favored during the Sandbox phase because they create brand-new pages, which align with how the internet naturally grows.

What is 'burst linking' and how does it help with ranking?

Burst linking is a strategy where you create a flurry of social signals (like shares and mentions) followed by a burst of guest posts. This indicates to Google that your website is gaining popularity and being shared, which helps increase its trust and can speed up the process of escaping the Sandbox.

How often should I post guest content during the Sandbox phase?

During the Sandbox phase, you should aim to build one to three guest posts per week. Distribute them across different pages of your website, not just your homepage, and use diverse anchor texts to maintain a natural backlink profile.

What role does anchor text diversity play in link-building?

Anchor text diversity is important because it makes your backlink profile appear more natural to Google. Using a variety of anchor texts, rather than repetitive keywords, helps avoid penalties and looks more organic, which is crucial for building trust during the Sandbox phase.