Aktivitas Belajar 1.6

Summary

The transcript explores the thriving franchise business landscape in Indonesia, particularly highlighting the competitive dynamics between minimarkets like Indomaret and Alfamart. It outlines the investment costs, operational strategies, and potential profitability of opening a minimarket, emphasizing the manageable risk with a low failure rate. Key financial figures are presented, illustrating initial investments and expected returns over time. The discussion also touches on the market's growth potential and factors that can influence success or failure in the franchise model, encouraging prospective investors to carefully analyze their local market.

Takeaways

• 😀 The franchise business, especially minimarkets like Indomaret and Alfamart, is rapidly growing in Indonesia.
• 📈 Indomaret dominates the market with over 18,700 outlets, significantly outpacing competitors.
• 💰 Starting a minimarket franchise requires an initial investment of approximately 594 million rupiah.
• 🏢 Investment costs include renovation, equipment, and staff salaries, along with ongoing rent expenses.
• 📊 Indomaret's royalty structure is beneficial, offering 0% royalties for monthly revenues under 175 million rupiah.
• 💵 Daily revenues for established minimarkets can reach 7-9 million rupiah, leading to substantial annual profits.
• ⏳ The payback period for franchise investments typically ranges from 24 to 45 months, depending on sales performance.
• 📉 The failure rate for new franchises is low, at around 10%, indicating a relatively secure investment opportunity.
• 🔍 Market analysis and strategic planning are crucial for franchise success in a competitive landscape.
• 🤝 With the right approach, new franchisees can thrive and become part of the successful 90% in the business.

Q & A

What are the main minimarket franchises operating in Indonesia?

The main minimarket franchises operating in Indonesia are Indomaret and Alfamart.

How many Indomaret outlets were there as of April 2021?

As of April 2021, there were over 18,700 Indomaret outlets.

What is the estimated initial investment required to start an Indomaret franchise?

The estimated initial investment to start an Indomaret franchise is around IDR 394 million.

What costs are included in the initial investment for an Indomaret franchise?

The initial investment includes costs for store opening, renovations, and equipment, but does not include rent and employee salaries.

What is the royalty structure for Indomaret franchises based on monthly sales?

Indomaret charges no royalties for monthly sales below IDR 175 million, 2% for sales between IDR 175 million and IDR 200 million, 3% for sales between IDR 200 million and IDR 225 million, and 4% for sales above IDR 225 million.

What potential daily revenue can franchise owners expect?

Franchise owners can expect daily revenues ranging from IDR 5 million to IDR 9 million.

How much profit can a new franchise owner potentially make in a year?

A new franchise owner can potentially make around IDR 150 million in profit within the first year.

What is the estimated payback period for investing in a minimarket franchise?

The estimated payback period for a minimarket franchise is between 24 to 45 months.

What is the failure rate for new franchisees in the minimarket sector?

The failure rate for new franchisees in the minimarket sector is around 10%.

What factors could affect the success of a minimarket franchise?

Factors that could affect the success of a minimarket franchise include competition, market demand, and the ability to effectively implement sales strategies.